Eyelash Curler

by e.l.f. Cosmetics   Studio
Price:
$3 
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Category:
Makeup > Brushes & Applicators > Brushes/Applicators/Curlers
Last Updated:
12/27/2013
Jar Packaging:
No
Tested On Animals:
No

Whether you need a mini eyelash curler to handle the corner lashes or a regular sized one to take on a full row of eyelashes, these metal curlers with a rubber strip work as well as any to make lashes look uplifted and fringed. These curlers aren't of the same craftsmanship as those from, say, Shu Uemura, but they cost a lot less, too.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With almost every individual item selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" being sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. enjoyed sales last year of $5 million.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1, they're not going to be nearly as luxurious or innovative as the company proclaims (the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

In addition to being found at some dollar stores, e.l.f. has expanded its distribution to selected Target stores and regional drugstores. However, the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    1 / 4 Poor
  2. Was this product a good value? (4 = Best)

    1 / 4 Poor
  3. Would you recommend this product? (4 = Best)

    1 / 4 Poor
Page of 1
  1. Anonymous
    Reviewed on Wednesday, June 25, 2014
    • Value
      1 / 4
    • Recommend
      1 / 4
    • Results
      1 / 4
    Horrible eyelash curler
    • I don't curl my lashes a lot however I have had a few eyelash curlers, and this one is not a good one. Not only does it hurt my eyes but despite cleaning it after every use, somehow there's still gunk on it and my eyelashes get stuck once I finish curling my lashes. I would not buy this again, it's not even worth $1. oh and the little sponge tip thing that you put on the curler always fall off and somehow it has bumps on it too.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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