This chunky pen is a fast, clever way to remove all types of makeup, though the pointed tip applicator from which the product is dispensed is tailor-made for removing eye or lip liner. Using this to remove makeup from a larger area is time-consuming and negates the convenience factor, though it does work on larger areas, too.
The fragrance-free formula uses a gentle solvent and silicone to break down makeup, including waterproof formulas. You swipe or dab the area where you wish to remove makeup, then, for the cleanest results, follow with a quick swipe from a cotton swab or tissue—no need to rinse. You can apply makeup right over this, as it doesn’t leave a greasy film.
This also works well to clean up minor makeup mistakes, such as lip color going beyond the natural border of your lips or minor mascara smudges. And the small size makes it great to stash in your purse for touch-ups on the go. Nice!
Quickly remove or correct small makeup smudges, smears and mistakes without having to take off the rest of your makeup! The gentle and non-greasy formula erases even long wearing and waterproof makeup for flawless touch ups, perfect for throwing in your purse or gym bag when you're on-the-go!
Isododecane, Cyclomethicone, Caprylic/Capric Triglyceride, Phenoxyethanol, Tocopherol, Cucumis Sativus (Cucumber) Fruit Extract, Chamomilla Recutita (Matricaria) Extract, Methylparaben, Butylparaben, Ethylparaben, Propylparaben
From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With almost every individual item selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.
e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" being sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. enjoyed sales last year of $5 million.
As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1, they're not going to be nearly as luxurious or innovative as the company proclaims (the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.
In addition to being found at some dollar stores, e.l.f. has expanded its distribution to selected Target stores and regional drugstores. However, the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains that raise the bar—at least to a height that's taller than your average elf!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.