Pure Finish Mineral Powder Foundation SPF 20

Price:
$39.50 
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Category:
Makeup > Sensitive Skin Products > Mineral Makeup > Mineral Foundation
Last Updated:
5/28/2014
Jar Packaging:
No
Tested On Animals:
Yes

Arden is in the mineral makeup game now, joining the ranks of just about every other cosmetics company that sees a pot of gold at the end of the mineral makeup–crazed rainbow. Arden’s edge lies in the packaging. Rather than putting a loose powder in a standard jar with a sifter, the powder is in semi-solid form. You rotate the outside of the sifter to “shave” off (and push up) the desired amount of loose powder. From there, you simply swirl your brush in the powder, tap off the excess, and blend on skin. The mica-based powder has a silky, dry texture that adheres well, but it tends to grab on any excess moisture. If you opt to try this, it’s best applied over bare skin or a matte-finish serum or moisturizer. This foundation is best for those with normal to slightly oily skin. Once applied, it sets to a powdery satin matte finish with a bit of shine. Sun protection is from pure titanium dioxide, but unless you apply this liberally (which results in a very powdered look) you likely won’t get the SPF rating on the label. When brushed on, this provides light to barely medium coverage; it isn’t as opaque as many other mineral makeups. Most of the colors are great, but consider shades 7 and 8 carefully; both are slightly ash on dark skin tones.

Active: Titanium Dioxide (4.31%), Other: Mica, Dimethicone, Nylon-12, Zinc Stearate, Silica, Methicone, Squalane, Magnesium Myristate, Sea Salt, Aloe Barbadensis Leaf Juice, Silk Powder, Ascorbyl Palmitate, Retinyl Palmitate, Tocopherol, Glycine Soja (Soybean) Oil, Alumina, Oryza Sativa (Rice) Starch, Butylparaben, Methylparaben, Propylparaben, Sodium Dehydroacetate May Contain: Bismuth Oxychloride, Carmine, Iron Oxides, Titanium Dioxide

Former nurse Elizabeth Arden was a pioneer in the beauty industry. At the turn of the 20th century, Arden began her legacy when she opened her first salon, with the now-familiar red door. Over the next several years she introduced new products and services to women unaccustomed to such choices, and almost single-handedly made it acceptable for modern women to wear makeup. And while Arden understood and met these beauty needs, she was also adept at self-promotion and packaging, helping to solidify the idea that what holds the product should be as beautiful as the woman who uses it. She was the front-runner in the cosmetics industry for quite some time, until another young go-getter by the name of Estee Lauder began her own empire—one that would eventually lead to the Elizabeth Arden line being almost an afterthought in the mind of many consumers.

Not only has Arden's image been diminished over the years due to odd distribution patterns (consumers were getting mixed messages as this prestige line began showing up in drug and discount chain stores), but also through their own formulary mistakes and seeming unwillingness to pay attention to current research. Given the history of this line and several outstanding products they've produced in the past, it's very frustrating that what's offered today is such a mishmash of good and bad, with a hefty dose of average. Arden still has several sunscreens that fall short by leaving out sufficient UVA protection. In contrast, Estee Lauder and the Lauder-owned lines have their sunscreen acts together and consistently impress by including other state-of-the-art goodies to amplify the environmental protection of their moisturizers.

Many of Arden's products also contain potentially problematic ingredients or are packaged in a way that puts the light- and air-sensitive ingredients at risk of breaking down shortly after the product is opened. Given Elizabeth Arden's (the woman) pioneering, innovative spirit, we can't imagine her being completely pleased with the state of her namesake skin-care line (Arden passed away in 1966). Having the gorgeous Catherine Zeta-Jones as a spokesmodel for most of the early 2000s may have raised more interest in this brand than in years past, but a pretty face and eye-catching ads don't always translate to good skin care, as evidenced by the reviews on this site. There are some very impressive products in this line, but it's definitely one that demands careful attention to what you're buying lest you put your skin at risk.

For more information about Elizabeth Arden, call (800) 326-7337 or visit www.elizabetharden.com.

Elizabeth Arden Makeup

Cosmetics trailblazer Elizabeth Arden may have been single-handedly responsible for bringing modern makeup to American women (she opened the famous Red Door Salon in 1910 and formulated the first blush and tinted powders in 1912), but today's lineup of Arden makeup has far more disappointments than its pioneering namesake would have liked. Most of the Arden foundations with sunscreen either leave out the five prime UVA-screening active ingredients or because their SPF numbers are unnecessarily low. Either way, only one of the foundations with sunscreens can be relied on as your sole source of facial sun protection.

In contrast to the mostly disappointing foundations, you'll be pleased with what Arden offers for concealer, eyeshadow, lipstick, and mascara. Each of these categories has some brilliant products to consider, and they serve to prove, at least to a modest extent, that Elizabeth Arden makeup is not to be counted out just yet. The remaining products have little to extol, either because they are truly ineffective or because the competition has Arden beat by a mile. A continual bright spot for Arden is that their tester units are typically well organized and the colors are grouped so it's easy to zero in on what you like.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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