It Curl Mascara

by Flirt  
Price:
$15 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
3/14/2013
Jar Packaging:
No
Tested On Animals:
Yes

It’s not often that the world of mascara comes up with something unique, but this mascara’s curved brush is just that—it has a curvy wing-like bristle alignment that allows you to deposit mascara right at the lash line without any smearing. The formula is on the dry side, but it nonetheless adds noticeable thickness and separation to lashes. As for the curling claim, the extra mascara at the lash line definitely helps create an illusion of fullness, but this doesn’t curl your lashes any better than other mascaras.

Inclining itself toward the appeal of Benefit's playful, mischievous, and bawdy names, Flirt is all about catching the eyes of teens and twenty-something females. Aside from its cutesy appeal, there are indeed some eye-catching items to play with, and it's easy to do with the exceedingly convenient tester units. Oh, and the pricing? Nothing flirtatious about that! This line is serious about being reasonably priced and its best products are definitely worth seeking out.

For more information about Flirt, owned by Estee Lauder and sold exclusively at Kohl's, call (866) 343-5478 or visit www.flirtcosmetics.com.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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