07.21.2014
23
Eye 2 Eye Eye Marker and Mascara
$9.98
Expert Rating
Community Rating (0)
Expert Reviews
Last Updated:07.21.2014
Jar Packaging:No
Tested on animals:No

Flower Beauty offers a few 2-in-1 products, including this one, which is a liquid eyeliner on one end and a mascara on the other. The notion of getting two products for the price of one may seem like a bargain, but in this case, one side is definitely better than the other, resulting in a combination of an AVERAGE product and a BEST product, which together achieve a GOOD rating overall.

First, we'll tackle the AVERAGE part, which is Eye 2 Eye's mascara end. It's similar to a mascara sample size you can get at some cosmetics counters, meaning it's a very small amount of product with a mini brush. The brush isn't difficult to work with, but the small size means that coating all your lashes in one go is next to impossible. The mascara itself isn't bad, it's simply unimpressive. It darkens lashes as it should, but adds only minimal thickness and length. It wears well, without clumping, smudging, or flaking, but so do lots of other mascaras with far more impressive features.

Now to the eyeliner end: Eye 2 Eye's liner product is very similar to Flower Beauty's On Your Mark Liquid Eyeliner. Its marker-like tip is a bit thicker than that of On Your Mark, but it performs in much the same way. The liquid liner flows out of the tip easily, so no tugging is required for application. The point allows for precision lining for either a thin line or a thicker one for a more dramatic look. The eyeliner formula also dries quickly, so you don't have to worry about smudging during application, and it wears remarkably well throughout the day, with no fading or smudging.

In the end, this earns its rating because of the strength of the liner (which would have been a BEST on its own). However, if you're looking for a true boost to your lashes, this is not the product to help out!

Pros:
  • Mascara doesn't clump, smudge, or flake.
  • Eyeliner's thin marker-like tip allows for precise application.
  • Liner doesn't tug during application.
  • Liner doesn't fade or smudge throughout the day.
Cons:
  • Mascara performance is unimpressive, adding only minimal length and thickness.
Community Reviews
Brand Overview

Strengths: Most products are either minimally fragranced or fragrance-free; some excellent lip products; very good liquid eyeliners; good and long-lasting blushes and powder products; affordable.

Weaknesses: The majority of foundations are mediocre; no products offering SPF; exaggerated anti-aging claims with one foundation and one concealer; a lipliner that tugs on lips; some so-so 2-in-1 products; a lack of foundations for oily skin.

Regardless of how much technology has advanced or how much cosmetics formulas have improved, for many it’s still the allure of a celebrity name behind a beauty brand that’s the draw, not anything else. That’s the hook for Flower Beauty, backed by Hollywood doyenne Drew Barrymore.

Barrymore’s is a story many of us saw played out in the media. She was famous early on as a child actress (her first job was when she was just 11 months old), became a superstar thanks to Steven Spielberg’s film E.T, then succumbed to drug addiction and went through rehab at the tender age of 14. After successful treatment, she returned to acting, working steadily in both independent projects and blockbuster films. She gained a reputation as a largely good-natured, girl-next-door actress with a “flower child” free spirit persona, and she still comes across that way in interviews. In the mid-1990s, she formed her own production company, Flower Films, and has gone on to both direct and produce movies while still acting.

Barrymore’s commercial appeal didn’t go unnoticed by cosmetics companies, and in 2007 she became a brand ambassador for the makeup brand CoverGirl, appearing in both print and television ads that she helped create. After five successful years as one of the faces of CoverGirl, Barrymore parted ways with the brand to create Flower Beauty, a Wal-Mart-exclusive line that competes directly with CoverGirl, which is also sold at Wal-Mart. Flower Beauty makeup is manufactured by Maesa, a company that also produces the Benefit Cosmetics skincare line and Saks Fifth Avenue’s in-house cosmetics.

Clicking around on Flower Beauty’s site, you won’t see much about exactly why Barrymore chose this particular endeavor, save that she wanted to offer people high-end quality makeup at drugstore prices. That’s not really much of a reason, however, as many drugstore lines already offer department store-quality cosmetics, although “department store quality” isn’t much of a guideline, given that there are plenty of department store brands that aren’t as good as their drugstore counterparts!

The Flower Beauty brand’s strong suit is definitely its lip products, most of which pack a potent color punch and feel great. There are some beautiful matte options, as well as a great gloss and some moisturizing colored lip balms.

Most of the mascaras perform well and don’t clump or flake, and their powder products (blush, eyeshadow, and foundation) are good across the board. The liquid liners are also excellent, offering fine-point tips for precision lining with no-smudge wear. We’re also happy to say that even for this brand, with the name Flower, most of the products are either fragrance-free or contain minimal fragrance.

On the other hand, just like not all of Barrymore’s films have been crowd-pleasers, her makeup line also has some missteps, the biggest being that the majority of the foundations aren’t impressive. Though both a tinted moisturizer and a BB cream are part of Flower’s offerings, neither has the SPF or antioxidants that have become the selling points for such multi-tasking products. Some of the foundations are difficult to blend, while others tend to draw attention to lines on the face, and we didn’t find viable options for those with oily skin. There’s also the issue that a couple of the products are touted on the website for their anti-aging benefits, but  Flower’s products contain only small amounts of the beneficial ingredients that would make them a wise choice for anti-aging benefits, especially in comparison to the amounts in other products we rate highly.

Flower also offers some 2-in-1 combo products that could add convenience to your makeup routine, but in many cases, such as the combo eyeliner and mascara or the eyeliner and eyeshadow duo, one of the products performs well, while the other is lackluster, which means even though the prices are reasonable, you’re not getting your money’s worth.

As a whole, though, Flower Beauty has a lot of strong suits, and it’s definitely worth considering if you’re in the market for lower-cost makeup products that offer solid performance.

For more information, visit www.flowerbeauty.com.

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See all reviews for this brand

Strengths: Most products are either minimally fragranced or fragrance-free; some excellent lip products; very good liquid eyeliners; good and long-lasting blushes and powder products; affordable.

Weaknesses: The majority of foundations are mediocre; no products offering SPF; exaggerated anti-aging claims with one foundation and one concealer; a lipliner that tugs on lips; some so-so 2-in-1 products; a lack of foundations for oily skin.

Regardless of how much technology has advanced or how much cosmetics formulas have improved, for many it’s still the allure of a celebrity name behind a beauty brand that’s the draw, not anything else. That’s the hook for Flower Beauty, backed by Hollywood doyenne Drew Barrymore.

Barrymore’s is a story many of us saw played out in the media. She was famous early on as a child actress (her first job was when she was just 11 months old), became a superstar thanks to Steven Spielberg’s film E.T, then succumbed to drug addiction and went through rehab at the tender age of 14. After successful treatment, she returned to acting, working steadily in both independent projects and blockbuster films. She gained a reputation as a largely good-natured, girl-next-door actress with a “flower child” free spirit persona, and she still comes across that way in interviews. In the mid-1990s, she formed her own production company, Flower Films, and has gone on to both direct and produce movies while still acting.

Barrymore’s commercial appeal didn’t go unnoticed by cosmetics companies, and in 2007 she became a brand ambassador for the makeup brand CoverGirl, appearing in both print and television ads that she helped create. After five successful years as one of the faces of CoverGirl, Barrymore parted ways with the brand to create Flower Beauty, a Wal-Mart-exclusive line that competes directly with CoverGirl, which is also sold at Wal-Mart. Flower Beauty makeup is manufactured by Maesa, a company that also produces the Benefit Cosmetics skincare line and Saks Fifth Avenue’s in-house cosmetics.

Clicking around on Flower Beauty’s site, you won’t see much about exactly why Barrymore chose this particular endeavor, save that she wanted to offer people high-end quality makeup at drugstore prices. That’s not really much of a reason, however, as many drugstore lines already offer department store-quality cosmetics, although “department store quality” isn’t much of a guideline, given that there are plenty of department store brands that aren’t as good as their drugstore counterparts!

The Flower Beauty brand’s strong suit is definitely its lip products, most of which pack a potent color punch and feel great. There are some beautiful matte options, as well as a great gloss and some moisturizing colored lip balms.

Most of the mascaras perform well and don’t clump or flake, and their powder products (blush, eyeshadow, and foundation) are good across the board. The liquid liners are also excellent, offering fine-point tips for precision lining with no-smudge wear. We’re also happy to say that even for this brand, with the name Flower, most of the products are either fragrance-free or contain minimal fragrance.

On the other hand, just like not all of Barrymore’s films have been crowd-pleasers, her makeup line also has some missteps, the biggest being that the majority of the foundations aren’t impressive. Though both a tinted moisturizer and a BB cream are part of Flower’s offerings, neither has the SPF or antioxidants that have become the selling points for such multi-tasking products. Some of the foundations are difficult to blend, while others tend to draw attention to lines on the face, and we didn’t find viable options for those with oily skin. There’s also the issue that a couple of the products are touted on the website for their anti-aging benefits, but  Flower’s products contain only small amounts of the beneficial ingredients that would make them a wise choice for anti-aging benefits, especially in comparison to the amounts in other products we rate highly.

Flower also offers some 2-in-1 combo products that could add convenience to your makeup routine, but in many cases, such as the combo eyeliner and mascara or the eyeliner and eyeshadow duo, one of the products performs well, while the other is lackluster, which means even though the prices are reasonable, you’re not getting your money’s worth.

As a whole, though, Flower Beauty has a lot of strong suits, and it’s definitely worth considering if you’re in the market for lower-cost makeup products that offer solid performance.

For more information, visit www.flowerbeauty.com.