This eye cream from fresh is an odd entry when you consider that this brand touts the natural ingredients in its products, and yet this formula contains many synthetic ingredients, including a film-forming agent that could be problematic when applied around the eyes. We're also disappointed that this eye cream is packaged in a jar, because that means all the light- and air-sensitive ingredients this contains will begin to break down from the very first use. Now that's not money well spent!
This eye cream will provide lightweight moisture and a smooth finish, just like many others. Unfortunately, most of its best ingredients are present in amounts too small to matter. One more comment: Unlike most eye creams, this contains fragrance and fragrance ingredient linalool that are likely to cause irritation if used near the eyes.
Black Tea Age-Delay Eye Concentrate with noni fruit juice diminishes and prevents signs of aging while moisturizing and visibly firming the eye area. The cooling formula also works to reduce the appearance of dark circles and puffiness and illuminate and revive tired eyes. A proprietary complex proven to inhibit damaging free radicals and help improve elasticity is further optimized by antioxidant-rich noni fruit juice, known to retain and increase moisture, improving the appearance of the skin.
Water, Glycerin, Butylene Glycol, Squalane, Propylene Glycol Dicaprylate/Dicaprate, Caprylic/Capric Triglyceride, Methyl Methacrylate Crosspolymer, Pentylene Glycol, Steareth-21, Cetyl Alcohol, Stearyl Alcohol, Limnanthes Alba (Meadowfoam) Seed Oil, Saccharomyces Ferment Filtrate, Camellia Sinensis Leaf Extract, Avena Sativa (Oat) Kernel Extract, Morinda Citrifolia Fruit Juice, Saccharomyces Cerevisiae Extract, Litchi Chinensis Seed Extract, Rubus Fruticosus (Blackberry) Leaf Extract, Acacia Senegal Gum, Adenosine, Sodium Hyaluronate, Tocopheryl Acetate, Ascorbyl Tetraisopalmitate, Tocopherol, Hydrogenated Palm Kernel Glycerides, Glyceryl Hydroxystearate, Steareth-2, Stearalkonium Hectorite, Sodium Polyacrylate, Fragrance, Dimethicone, Silica, Propylene Carbonate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Maltodextrin, Tromethamine, Hydrogenated Palm Glycerides, Ci 77891 (Titanium Dioxide), Biosaccharide Gum-2, Caramel, Hydroxyethylcellulose, Algin, BHT, Sodium Citrate, Tin Oxide, Citric Acid, Ethylhexylglycerin, Potassium Sorbate, Serine, Biotin, Linalool, Phenoxyethanol.
The story of how Boston-bred "fresh" came into existence is full of compelling adjectives and phrases like "dynamic," "passions," "inspiration," and "destined to create." It seems that back in 1991, two happy newlyweds, both with artistic backgrounds, felt there was a void in the world of luxury bath soaps. They searched far and wide, but could not find a soap that met their criteria. Of course, they began experimenting, gained a following for what they developed, and yet another clone of The Body Shop was born.
Their success has led them from a single boutique in Boston to a series of shops in New York City and a presence in upscale department stores such as Bergdorf Goodman and Neiman Marcus. In 2000, fresh was purchased by luxury good purveyor (and owner of Sephora) LVMH, which is not surprising given fresh's price point and positioning.
Naturally, given all of this attention, fresh quickly expanded beyond soaps. They now also offer "future of beauty" products that capitalize on such innocuous-sounding, good-for-you ingredients as black tea, rice, and soy, coupled with the latest scientific advances. In other words, according to fresh, they're giving you the best of nature and science, with a heavy accent on natural (even though in most cases it's the synthetic ingredients that are responsible for their product's texture and functionality).
In the marketing copy each fresh product includes a history of how it came to be. It's pleasant to read about products inspired by stories passed down from one generation to the next, and about cultural secrets that have been discovered, incorporated into cosmetic potions, and adorably packaged for your "fresh lifestyle" experience. However, we wouldn't encourage anyone to rely on fables and anecdotal information when it comes to making serious decisions about how to care for your skin, any more than you would do so to make dietary or health-care decisions. What your grandmother ate or what your great-grandmother put on her skin is no more relevant than basing your computer needs on what they were using back then. (Oh, that's right, there weren't computers back then—my point exactly.) We now know a lot more about skin care than ever before in history. Going back to the old ways may sound idealistic, but that doesn't take the best care of you.
Almost the entire fresh premise revolves around their products' fragrance content. For all their talk of cutting-edge technology and the wisdom of traditional remedies, what you will notice most about all of these products is the almost overpowering fragrance. Compared with countless other skin-care and hair-care lines, including Aveda, Bath & Body Works, and Origins, fresh is far more perfumed—and that spells trouble for all skin types. Perfume and eau de cologne, natural or otherwise, are serious problems for skin. The irony is that fresh's signature scents are what put them on the map, and what continue to enthrall consumers. (Women find it hard to give up fragrance in their skin-care products, just like lots of women can't eschew sun tanning, smoking, or using overly expensive skin-care products.) In contrast, many of the natural ingredients in fresh products are present only for show, not effect, and the effects from the beneficial plants are impeded by irritating plant extracts.
From facial skin care to body and hair care, fresh products are a collection of relatively standard to below-average formulations counting on the romanticized stories behind them to help them make the leap from store shelf to your home, and that seems to be happening quite a lot. However, very few of fresh's facial-care products have anything that approaches the current state of the art, especially in regard to interesting skin-identical ingredients, anti-irritants, or antioxidants. And for all the fancy posturing, their soaps are just that, soap, and the fragrance is the only unique aspect of each. None of this makes for superior skin care.
For more information about fresh, call (800) 373-7420 or visit www.fresh.com.
Fresh's makeup offers very little to get excited about. Those who adore a lot of shimmer in their cosmetics will fare best with this line. The company's lineup includes very few matte options, and given the overwhelming prevalence of shimmer products, those over 40 should approach cautiously. This much shine works best on younger, unlined skin because shine makes wrinkles more apparent, not less. The packaging has a youth-oriented appeal, so clearly the marketing department knew who their customers were most likely to be.
Doubtless many shoppers of all ages have been lured to try Fresh cosmetics due to the beautiful packaging, but beautiful exteriors don't have anything to do with the quality of the product inside. If you shop carefully, there are a handful of products you'll probably be satisfied with, but be prepared to pay dearly; just as Fresh didn't skimp on the shimmer, it certainly didn't skimp on its retail pricing.