More of a lightweight moisturizer than a serum, this water-based product is a good, though wildly overpriced, option for normal to dry skin.
Although Fresh plays up the black tea ingredient as being the antioxidant to beat all other antioxidants, the formula does contain several other antioxidants as well. That’s good for your skin because no single antioxidant can do it all, despite some being more impressive than others. Just like your body needs a diet that contains a variety of healthy foods, your skin needs a range of beneficial ingredients to look and function its best. There is no one ingredient that does it all!
Black Tea Age-Delay Face Serum cannot stop you from aging, but it does contain the types of ingredients that can improve your skin and strengthen it against further damage, all in an opaque, airless pump bottle that helps keep the delicate ingredients stable.
We would rate this serum higher if it did not contain fragrant rose oil and a small amount of fragrance chemicals known to cause irritation. Most likely the amounts are too small to be cause for concern, but given that and the price, there are far better and far less expensive serums to consider. Please see our list of Best Serums for alternatives.
Behind this serum is an advanced formula that calls upon the restorative powers of black tea extract. Packed with polyphenols, this powerful antioxidant defends against even the most aggressive wrinkle-causing free radicals. Rice peptides and mamaku extract contribute to cellular turnover and collagen restoration. Skin is left firmer, smoother, and glowing with radiance.
Water, Glycerin, Caprylic/Capric, Triglyceride, Pentylene Glycol, Sodium Polyacrylate, Butylene Glycol, Limnanthes Alba (Meadowfoam) Seed Oil, Rubus Fruticosus (Blackberry) Leaf Extract, Litchi Chinensis Seed Extract, Oenothera Biennis (Evening Primrose) Root Extract, Hydrolyzed Rice Protein, Hippophae Rhamnoides (Sea Buckthorn) Oil, Rosa Damascena Flower Oil, Cyathea Medullaris Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Retinyl Palmitate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Magnesium Ascorbyl Phosphate, Fragrance, Adenosine, Potassium Sorbate, Xanthan Gum, Citric Acid, Ceratonia Siliqua Gum, Acacia Senegal Gum, Tetrasodium EDTA, Polysorbate-20, Polyacrylamide, Maltodextrin, Serine, Silica, Carbomer, Laureth-7, Algin, Hydroxyethylcellulose, Iron Oxides, Titanium Dioxide, C13-14, Isoparaffin, Phenoxyethanol, Linalool, Citronellol, Geraniol, BHT
The story of how Boston-bred "fresh" came into existence is full of compelling adjectives and phrases like "dynamic," "passions," "inspiration," and "destined to create." It seems that back in 1991, two happy newlyweds, both with artistic backgrounds, felt there was a void in the world of luxury bath soaps. They searched far and wide, but could not find a soap that met their criteria. Of course, they began experimenting, gained a following for what they developed, and yet another clone of The Body Shop was born.
Their success has led them from a single boutique in Boston to a series of shops in New York City and a presence in upscale department stores such as Bergdorf Goodman and Neiman Marcus. In 2000, fresh was purchased by luxury good purveyor (and owner of Sephora) LVMH, which is not surprising given fresh's price point and positioning.
Naturally, given all of this attention, fresh quickly expanded beyond soaps. They now also offer "future of beauty" products that capitalize on such innocuous-sounding, good-for-you ingredients as black tea, rice, and soy, coupled with the latest scientific advances. In other words, according to fresh, they're giving you the best of nature and science, with a heavy accent on natural (even though in most cases it's the synthetic ingredients that are responsible for their product's texture and functionality).
In the marketing copy each fresh product includes a history of how it came to be. It's pleasant to read about products inspired by stories passed down from one generation to the next, and about cultural secrets that have been discovered, incorporated into cosmetic potions, and adorably packaged for your "fresh lifestyle" experience. However, we wouldn't encourage anyone to rely on fables and anecdotal information when it comes to making serious decisions about how to care for your skin, any more than you would do so to make dietary or health-care decisions. What your grandmother ate or what your great-grandmother put on her skin is no more relevant than basing your computer needs on what they were using back then. (Oh, that's right, there weren't computers back then—my point exactly.) We now know a lot more about skin care than ever before in history. Going back to the old ways may sound idealistic, but that doesn't take the best care of you.
Almost the entire fresh premise revolves around their products' fragrance content. For all their talk of cutting-edge technology and the wisdom of traditional remedies, what you will notice most about all of these products is the almost overpowering fragrance. Compared with countless other skin-care and hair-care lines, including Aveda, Bath & Body Works, and Origins, fresh is far more perfumed—and that spells trouble for all skin types. Perfume and eau de cologne, natural or otherwise, are serious problems for skin. The irony is that fresh's signature scents are what put them on the map, and what continue to enthrall consumers. (Women find it hard to give up fragrance in their skin-care products, just like lots of women can't eschew sun tanning, smoking, or using overly expensive skin-care products.) In contrast, many of the natural ingredients in fresh products are present only for show, not effect, and the effects from the beneficial plants are impeded by irritating plant extracts.
From facial skin care to body and hair care, fresh products are a collection of relatively standard to below-average formulations counting on the romanticized stories behind them to help them make the leap from store shelf to your home, and that seems to be happening quite a lot. However, very few of fresh's facial-care products have anything that approaches the current state of the art, especially in regard to interesting skin-identical ingredients, anti-irritants, or antioxidants. And for all the fancy posturing, their soaps are just that, soap, and the fragrance is the only unique aspect of each. None of this makes for superior skin care.
For more information about fresh, call (800) 373-7420 or visit www.fresh.com.
Fresh's makeup offers very little to get excited about. Those who adore a lot of shimmer in their cosmetics will fare best with this line. The company's lineup includes very few matte options, and given the overwhelming prevalence of shimmer products, those over 40 should approach cautiously. This much shine works best on younger, unlined skin because shine makes wrinkles more apparent, not less. The packaging has a youth-oriented appeal, so clearly the marketing department knew who their customers were most likely to be.
Doubtless many shoppers of all ages have been lured to try Fresh cosmetics due to the beautiful packaging, but beautiful exteriors don't have anything to do with the quality of the product inside. If you shop carefully, there are a handful of products you'll probably be satisfied with, but be prepared to pay dearly; just as Fresh didn't skimp on the shimmer, it certainly didn't skimp on its retail pricing.