Soy Face Cleanser

by fresh  
Price:
$38 - 5.2 fl. oz.
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Category:
Skin Care > Cleansers (including Cleansing Cloths) > Cleansers/Soaps
Last Updated:
3/14/2013
Jar Packaging:
No
Tested On Animals:
Yes

This very fragrant cleanser is based around rose water, which is little more than eau de cologne and potentially irritating, though the risk isn’t too great in a rinse-off product like this one is. This is otherwise a fairly gentle water-soluble cleanser for normal to dry skin. The small amount of soy makes it hardly worth including it as part of the name, but it’s of little consequence anyway in this product because the soy is just rinsed down the drain before it can have any benefit. And the price, puh-lease, get real, there is absolutely nothing in this product that isn’t easily replaced (and improved upon) by far less expensive cleansers available at the drugstore, from CeraVe, Olay, or Neutrogena.

A multi-functional formula fortified with soy proteins and botanicals, designed to cleanse, remove makeup and eliminate the need for toner.

Rosa Damascena Flower Water, Centaurea Cyanus (Cornflower) Flower Water, Coco Glucoside, Glycerin, Butylene Glycol, Propylene Glycol, PEG-7 Glyceryl Cocoate, Xanthan Gum, PEG-120 Methyl Glucose Dioleate, Glycine Soja (Soybean) Germ Extract, Glycine Soja (Soybean) Oil, Hydrolyzed Soy Protein, Cucumis Sativus (Cucumber) Fruit Extract, Rose Flower Oil, Borago Officinalis Seed Oil, Malva Sylvestris (Mallow) Extract, Aloe Ferox Leaf Extract, Panax Ginseng Root Extract, Tocopheryl Acetate, Ascorbyl Palmitate, Retinyl Palmitate, Helianthus Annuus (Sunflower) Seed Oil, Caprylic/Capric Triglyceride, Citric Acid, Tetrasodium Edta, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Polymethyl Methacrylate, PEG-40 Sorbitan Peroleate, Potassium Sorbate, Sodium Methylparaben, Sodium Propylparaben, Polysorbate-20, Isobutylparaben, Propylparaben, PEG-35 Castor Oil, Methylparaben, Butylparaben, Ethylparaben, BHA, BHT

The story of how Boston-bred "fresh" came into existence is full of compelling adjectives and phrases like "dynamic," "passions," "inspiration," and "destined to create." It seems that back in 1991, two happy newlyweds, both with artistic backgrounds, felt there was a void in the world of luxury bath soaps. They searched far and wide, but could not find a soap that met their criteria. Of course, they began experimenting, gained a following for what they developed, and yet another clone of The Body Shop was born.

Their success has led them from a single boutique in Boston to a series of shops in New York City and a presence in upscale department stores such as Bergdorf Goodman and Neiman Marcus. In 2000, fresh was purchased by luxury good purveyor (and owner of Sephora) LVMH, which is not surprising given fresh's price point and positioning.

Naturally, given all of this attention, fresh quickly expanded beyond soaps. They now also offer "future of beauty" products that capitalize on such innocuous-sounding, good-for-you ingredients as black tea, rice, and soy, coupled with the latest scientific advances. In other words, according to fresh, they're giving you the best of nature and science, with a heavy accent on natural (even though in most cases it's the synthetic ingredients that are responsible for their product's texture and functionality).

In the marketing copy each fresh product includes a history of how it came to be. It's pleasant to read about products inspired by stories passed down from one generation to the next, and about cultural secrets that have been discovered, incorporated into cosmetic potions, and adorably packaged for your "fresh lifestyle" experience. However, we wouldn't encourage anyone to rely on fables and anecdotal information when it comes to making serious decisions about how to care for your skin, any more than you would do so to make dietary or health-care decisions. What your grandmother ate or what your great-grandmother put on her skin is no more relevant than basing your computer needs on what they were using back then. (Oh, that's right, there weren't computers back then—my point exactly.) We now know a lot more about skin care than ever before in history. Going back to the old ways may sound idealistic, but that doesn't take the best care of you.

Almost the entire fresh premise revolves around their products' fragrance content. For all their talk of cutting-edge technology and the wisdom of traditional remedies, what you will notice most about all of these products is the almost overpowering fragrance. Compared with countless other skin-care and hair-care lines, including Aveda, Bath & Body Works, and Origins, fresh is far more perfumed—and that spells trouble for all skin types. Perfume and eau de cologne, natural or otherwise, are serious problems for skin. The irony is that fresh's signature scents are what put them on the map, and what continue to enthrall consumers. (Women find it hard to give up fragrance in their skin-care products, just like lots of women can't eschew sun tanning, smoking, or using overly expensive skin-care products.) In contrast, many of the natural ingredients in fresh products are present only for show, not effect, and the effects from the beneficial plants are impeded by irritating plant extracts.

From facial skin care to body and hair care, fresh products are a collection of relatively standard to below-average formulations counting on the romanticized stories behind them to help them make the leap from store shelf to your home, and that seems to be happening quite a lot. However, very few of fresh's facial-care products have anything that approaches the current state of the art, especially in regard to interesting skin-identical ingredients, anti-irritants, or antioxidants. And for all the fancy posturing, their soaps are just that, soap, and the fragrance is the only unique aspect of each. None of this makes for superior skin care.

For more information about fresh, call (800) 373-7420 or visit www.fresh.com.

Fresh Makeup

Fresh's makeup offers very little to get excited about. Those who adore a lot of shimmer in their cosmetics will fare best with this line. The company's lineup includes very few matte options, and given the overwhelming prevalence of shimmer products, those over 40 should approach cautiously. This much shine works best on younger, unlined skin because shine makes wrinkles more apparent, not less. The packaging has a youth-oriented appeal, so clearly the marketing department knew who their customers were most likely to be.

Doubtless many shoppers of all ages have been lured to try Fresh cosmetics due to the beautiful packaging, but beautiful exteriors don't have anything to do with the quality of the product inside. If you shop carefully, there are a handful of products you'll probably be satisfied with, but be prepared to pay dearly; just as Fresh didn't skimp on the shimmer, it certainly didn't skimp on its retail pricing.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
Page of 1
  1. Anonymous
    Reviewed on Friday, July 11, 2014
    • Value
      3 / 4
    • Recommend
      3 / 4
    • Results
      4 / 4
    NJDeb
    • I found the face cleanser to be very refreshing, gentle and especially noticed the effects of what felt like Aloe and Cucumber. Face feels wonderful after washing. I do not wear any makeup at all, so that is not a part of my consideration. Very mild and gentle on my very sensitive skin, and I love the product.

  2. Courtney N.
    Reviewed on Thursday, June 19, 2014
    • Results
      2 / 4
    • Value
      1 / 4
    • Recommend
      2 / 4
    It is just ok
    • This product is expensive. I don't wear makeup often so I can't comment on its ability to remove makeup. I have oily skin and I do have to use it more than twice per day to control the greasy feeling on my face. However,I have noticed that my skin is softer. I can also see my pores shrinking. But I'm sure a cheaper product could soften, shrink my pores and control my oily skin.

  3. CAROL
    Reviewed on Tuesday, June 10, 2014
    • Value
      2 / 4
    • Results
      2 / 4
    • Recommend
      1 / 4
    Doesn't remove oil-free foundation.
    • This was disappointing. Probably OK as a morning cleanser but not satisfactory for evening. I didn't expect it to remove eye makeup but I don't want to need 2 or 3 cotton pads of toner to get off all makeup residue, since I wear only oil-free, sheer coverage foundations. Other cleansers do a much better job.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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