Are you concerned about deep wrinkles, loss of skin density, and sagging? Duh, like anyone isn’t? It seems the folks at Armani claim to have found the solution with their Obsidian Mineral Complex3. Oh, and, duh, it has to be mineral-based because calling anything in the world of makeup or skin-care “mineral” makes consumers throw their money to the wind. This product is no exception, it is money down the drain, providing no exceptional or even average benefit for skin.
This daytime moisturizer with sunscreen deserves credit for including avobenzone for UVA protection, but the price is obnoxious. Sunscreen must be applied liberally to get the protection stated on the label. I ask you: How liberally are you going to apply this facial moisturizer knowing you’ll be spending close to $200 every month or so if you apply enough to gain the SPF 15 protection? The base formula is nothing to write home about either; it’s mostly water, slip agent, thickener, silicones, and alcohol (the drying, irritating kind, though it’s not likely to have a severe effect because only a small amount is present). For this amount of money, a product should be loaded to the brim with state-of-the-art ingredients, which it sorely lacks.
As for the trio of minerals said to be active against signs of aging, they’re clearly an afterthought, as they are present in what amounts to nothing more than a dusting. The fictional story contrived around this formulation to convince women that spending this much on a daytime moisturizer with sunscreen is imperative to look younger is offensive, and it doesn’t have a drop of research or truth behind it. There is no research anywhere proving that minerals, whether from obsidian or some other rock, can have any effect on signs of aging or anything else. If deep wrinkles and sagging are your chief concerns, you won’t find the solution from Armani. One more comment: This contains several fragrance chemicals known to cause irritation, though they make up only a very small part of the formula.
Active: Octocrylene (8%), Octisalate (5%), Avobenzone (2%), Other: Water, Glycerin, Hydrogenated Polyisobutene, Cyclohexasiloxane, Bis-Peg-18 Methyletherdimethyl Silane, Alcohol Denatured, Cetearyl Alcohol, Peg-20, Petrolathium, Shea Butter, Dimethyl Isosorbide, Cetyl Alcohol, Mannitol, Dimethicone, Phenoxyethanol, Hydroxypropyl Tetrahydropyrantriol, Octyldodecanol, Corn Oil, Perlite, Apricot Kernel Oil, Tocopheryl Acetate, Hydroxyapatite, Passiflora Edulis Seed Oil, Rice Bran Oil, Cetearyl Glucoside, Polyacrylamide, Peg-100 Stearate, Glyceryl Stearate, Wild Yam Root Extract, Hexyldecanol, Capryloyl Salicylic Acid, Methylparaben, C13-15 Isoparaffin, Xanthan Gum, Panthenol, Acrylates 10-30 Alkyl Acrylate Crosspolymer, Butylparaben, Disodium Edta, Dimethiconol, Sodium Hydroxide, Sodium Hyaluronate, Laureth-7, Cyclodextrin, Adenosine, Yeast Extract, Pentasodium Pentetate, Butylphenyl Methylpropional, Ferrous Gluconate, Hexyl Cinnamal, Methylsilanol Mannuronate, Limonene, Linalool, Hydroxycitronellal, Benzyl Alcohol, Disodium Succinate, Alpha-Isomethylionone, Citronellol, Geraniol, Eugenol, Fragrance
Giorgio Armani At-A-Glance
Strengths: Outstanding foundations; superb powder textures; a brilliant shimmer fluid; perfect bronzers; some excellent lip color options; a neutral palette makes this line a must-see.
Weaknesses: Expensive; the skincare is underwhelming, especially given the cost (though the claims sound good!); some of the SPF-rated products do not supply adequate broad spectrum protection; most of the mascaras aren't as impressive as they should be.
Italian fashion designer Giorgio Armani is credited with giving tailored elegance, power, and sex appeal to standbys like men's suits, and turning Hollywood's A-list stars into fashion icons as they parade through countless award ceremonies adorned in his simple yet elegant creations. According to Armani, "Elegance doesn't mean being noticed, it means being remembered." That statement has been parlayed into the designer's makeup collection, where the products are replete with the textures, colors, and flawless application that assure your natural beauty will be memorable rather than masked.
Because Armani has always been passionate about textures, it's no surprise that his makeup (which is the main reason to check out this line) presents an impressive collection that features some of the smoothest, lightest textures you're likely to find. From foundations to powders, eyeshadows, and mascaras—even pencils—the makeup selection includes some truly stellar products. According to the brochure for Armani's makeup, the supreme textures and silky application are the result of Micro-fil technology. This supposedly allows for a precise blending and layering of select ingredients, offering a heightened sense of color that fits like a second skin.
Regardless of how that technology is labeled, almost all of the makeup contains standard silicone polymers along with ordinary ingredients like nylon-12. Of course, many cosmetics companies have their equivalent version of Micro-fil, but Armani seems to have taken it one step further, though not always toward desired results. For example, the eyeshadows, while very smooth and easy to blend, aren't much for intensity, a point the counter personnel made clear.
There are a few other instances where the pricey products aren't all they're made out to be, but this is the world of cosmetics, and although the fantasy is for every product to be perfect, that's hardly ever the reality. Still, there are many compelling reasons to explore this collection. Although not fully distributed across the United States, it has a presence in most major cities and the products may be purchased on Armani's Web site. Makeup is where it's at for Giorgio Armani's cosmetics line. The skin care was a blatant, exceedingly overpriced afterthought and is not worth considering.
For more information about Giorgio Armani, owned by L'Oreal, call (877) ARMANI-3 or visit www.giorgioarmanibeauty-usa.com.