This mascara is great if your goal is impressive length combined with moderate thickness that doesn’t veer into overly dramatic lashes. The large brush has expertly spaced bristles that allow surprisingly nimble application, even to hard-to-reach lashes. In just a few strokes, lashes are richly defined, separated without annoying clumps, and beautifully fringed.
If you’re going to spend more than is necessary for a great mascara, this is one to consider. It wears without flaking or smearing and comes off with a water-soluble cleanser. Note that several mascaras from Maybelline (such as Full ‘n’ Soft) compete favorably in performance with this pricier Armani option, and you also may want to try Paula’s Choice Great Big Lashes Mascara for similar results.
- Allows you to lengthen and thicken lashes for emphasis without overdoing it.
- Large brush looks intimidating, but is surprisingly easy to use.
- Doesn’t clump or flake.
- Removes easily with a water-soluble cleanser.
- Leaves lashes feeling soft.
Italian fashion designer Giorgio Armani is credited with giving tailored elegance, power, and sex appeal to standbys like men's suits, and turning Hollywood's A-list stars into fashion icons as they parade through countless award ceremonies adorned in his simple yet elegant creations. According to Armani, "Elegance doesn't mean being noticed, it means being remembered." That statement has been parlayed into the designer's makeup collection, where the products are replete with the textures, colors, and flawless application that assure your natural beauty will be memorable rather than masked.
Because Armani has always been passionate about textures, it's no surprise that his makeup (which is the main reason to check out this line) presents an impressive collection that features some of the smoothest, lightest textures you're likely to find. From foundations to powders, eyeshadows, and mascaras—even pencils—the makeup selection includes some truly stellar products. According to the brochure for Armani's makeup, the supreme textures and silky application are the result of Micro-fil technology. This supposedly allows for a precise blending and layering of select ingredients, offering a heightened sense of color that fits like a second skin.
Regardless of how that technology is labeled, almost all of the makeup contains standard silicone polymers along with ordinary ingredients like nylon-12. Of course, many cosmetics companies have their equivalent version of Micro-fil, but Armani seems to have taken it one step further, though not always toward desired results. For example, the eyeshadows, while very smooth and easy to blend, aren't much for intensity, a point the counter personnel made clear.
There are a few other instances where the pricey products aren't all they're made out to be, but this is the world of cosmetics, and although the fantasy is for every product to be perfect, that's hardly ever the reality. Still, there are many compelling reasons to explore this collection. Although not fully distributed across the United States, it has a presence in most major cities and the products may be purchased on Armani's Web site. Makeup is where it's at for Giorgio Armani's cosmetics line. The skin care was a blatant, exceedingly overpriced afterthought and is not worth considering.
For more information about Giorgio Armani, owned by L'Oreal, call (877) ARMANI-3 or visit www.giorgioarmanibeauty-usa.com.