Eyes to Kill Stretch Lengthening Mascara

Price:
$32 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
3/24/2014
Jar Packaging:
No
Tested On Animals:
Yes

For what this mascara costs, it should really impress—and it does! You can interpret the “lash stretching” portion of the name to mean dramatic length, as this mascara allows you to quickly lengthen and define each lash.

The formula applies without a clump and doesn’t flake during wear, which is great. This is also easy to remove with a water-soluble cleanser. You won’t see a lot of thickness, but this won’t disappoint if your goal is longer, separated lashes with a soft fringe.

Really the only letdown is the cost; although this product is recommended based on its performance, you don’t need to spend more than $10 for a superior mascara. Whether you go for Armani’s prestige positioning and sleek packaging doesn’t change the fact that L’Oreal and Maybelline (sister companies to Armani) also produce excellent mascaras that won’t stress your cosmetics budget.

Pros:
  • Allows you to lengthen and define lashes to an impressive degree.
  • Doesn’t clump or flake.
  • Removes easily with a water-soluble cleanser.
  • Leaves lashes feeling soft.
Cons:
  • Expensive.
  • Not for those looking to build impressive thickness and volume.

Italian fashion designer Giorgio Armani is credited with giving tailored elegance, power, and sex appeal to standbys like men's suits, and turning Hollywood's A-list stars into fashion icons as they parade through countless award ceremonies adorned in his simple yet elegant creations. According to Armani, "Elegance doesn't mean being noticed, it means being remembered." That statement has been parlayed into the designer's makeup collection, where the products are replete with the textures, colors, and flawless application that assure your natural beauty will be memorable rather than masked.

Because Armani has always been passionate about textures, it's no surprise that his makeup (which is the main reason to check out this line) presents an impressive collection that features some of the smoothest, lightest textures you're likely to find. From foundations to powders, eyeshadows, and mascaras—even pencils—the makeup selection includes some truly stellar products. According to the brochure for Armani's makeup, the supreme textures and silky application are the result of Micro-fil technology. This supposedly allows for a precise blending and layering of select ingredients, offering a heightened sense of color that fits like a second skin.

Regardless of how that technology is labeled, almost all of the makeup contains standard silicone polymers along with ordinary ingredients like nylon-12. Of course, many cosmetics companies have their equivalent version of Micro-fil, but Armani seems to have taken it one step further, though not always toward desired results. For example, the eyeshadows, while very smooth and easy to blend, aren't much for intensity, a point the counter personnel made clear.

There are a few other instances where the pricey products aren't all they're made out to be, but this is the world of cosmetics, and although the fantasy is for every product to be perfect, that's hardly ever the reality. Still, there are many compelling reasons to explore this collection. Although not fully distributed across the United States, it has a presence in most major cities and the products may be purchased on Armani's Web site. Makeup is where it's at for Giorgio Armani's cosmetics line. The skin care was a blatant, exceedingly overpriced afterthought and is not worth considering.

For more information about Giorgio Armani, owned by L'Oreal, call (877) ARMANI-3 or visit www.giorgioarmanibeauty-usa.com.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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