Eyes to Kill Mascara
Last Updated:06.18.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

This mascara promises weightless volume, but once you brush on several coats, lashes take on a distinctly heavy feel that differs from the feel you get with most mascaras. Interestingly, this mascara’s component and cap are surprisingly heavy, too. If these trade-offs don’t bother you, Eyes to Kill Mascara produces strikingly dramatic results. With just a few strokes, lashes are amazingly long, thick, and slightly curled. Even if you’re careful during application, some clumping is inevitable; however, it is easy to smooth through and this mascara wears well throughout the day. Results are comparable to wearing false eyelashes, but this is easy to remove with a water-soluble cleanser.

Brand Overview

Giorgio Armani At-A-Glance

Strengths: Outstanding foundations; superb powder textures; a brilliant shimmer fluid; perfect bronzers; some excellent lip color options; a neutral palette makes this line a must-see.

Weaknesses: Expensive; the skincare is underwhelming, especially given the cost (though the claims sound good!); some of the SPF-rated products do not supply adequate broad spectrum protection; most of the mascaras aren't as impressive as they should be.

Italian fashion designer Giorgio Armani is credited with giving tailored elegance, power, and sex appeal to standbys like men's suits, and turning Hollywood's A-list stars into fashion icons as they parade through countless award ceremonies adorned in his simple yet elegant creations. According to Armani, "Elegance doesn't mean being noticed, it means being remembered." That statement has been parlayed into the designer's makeup collection, where the products are replete with the textures, colors, and flawless application that assure your natural beauty will be memorable rather than masked.

Because Armani has always been passionate about textures, it's no surprise that his makeup (which is the main reason to check out this line) presents an impressive collection that features some of the smoothest, lightest textures you're likely to find. From foundations to powders, eyeshadows, and mascaras—even pencils—the makeup selection includes some truly stellar products. According to the brochure for Armani's makeup, the supreme textures and silky application are the result of Micro-fil technology. This supposedly allows for a precise blending and layering of select ingredients, offering a heightened sense of color that fits like a second skin.

Regardless of how that technology is labeled, almost all of the makeup contains standard silicone polymers along with ordinary ingredients like nylon-12. Of course, many cosmetics companies have their equivalent version of Micro-fil, but Armani seems to have taken it one step further, though not always toward desired results. For example, the eyeshadows, while very smooth and easy to blend, aren't much for intensity, a point the counter personnel made clear.

There are a few other instances where the pricey products aren't all they're made out to be, but this is the world of cosmetics, and although the fantasy is for every product to be perfect, that's hardly ever the reality. Still, there are many compelling reasons to explore this collection. Although not fully distributed across the United States, it has a presence in most major cities and the products may be purchased on Armani's Web site. Makeup is where it's at for Giorgio Armani's cosmetics line. The skin care was a blatant, exceedingly overpriced afterthought and is not worth considering.

For more information about Giorgio Armani, owned by L'Oreal, call (877) ARMANI-3 or visit www.giorgioarmanibeauty-usa.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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I liked it but...

I liked this one at first because it was wonderful for shaping my double lashes but it dried out in one month making it the most expensive mascara on the planet. Application is beautiful though. I just can't afford $30 a month for mascara. I will buy again for the Holidays as this mascara is good for when I want to look my best. A splurge item no doubt!

Reviewed by
Flakes and clumps

Initially, I loved this mascara. It went on smooth and looked great. However after I used the tube of mascara for about 4 weeks (used it about 5 days a week), it started coming out dry and flaky. I wiped the brush clean but still the mascara was clumping and dry. I cap the tube tightly after each use so I don't believe it was an operator error. I would not buy it again.

Reviewed by

This is my HG mascara. It is amazing: creates the most perfect lashes. It does not clump. flake or create racoon eyes. The lashes are coated in a very natural way. It does not make my lashes look spidery. It volumises my lashes like no other mascara. Really do not agree with PC review.

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