12.23.2014
2
Giorgio Armani
Light Master Primer
Rating
1 fl. oz. for $57
Category:Makeup > Sensitive Skin Products > Foundation Primer
Last Updated:12.23.2014
Jar Packaging:False
pH:
Tested on animals:Yes
Overview

This thin-textured fluid is an outstanding product to give skin a subtle lit-from-within glow. Its texture is light and silky, and it leaves a minimally moist finish. Applied under foundation, it helps enliven the complexion and adds heightened dimension to skin. It may also be used over foundation to highlight key areas. The light-show claims Armani makes for this primer are over-the-top, but if you’re shopping Armani for primers and don’t mind the expense for a cosmetic facial pick-me-up, this is worth a trial run.

Claims
Ingredients
Brand Overview

Giorgio Armani At-A-Glance

Strengths: Outstanding foundations; superb powder textures; a brilliant shimmer fluid; perfect bronzers; some excellent lip color options; a neutral palette makes this line a must-see.

Weaknesses: Expensive; the skincare is underwhelming, especially given the cost (though the claims sound good!); some of the SPF-rated products do not supply adequate broad spectrum protection; most of the mascaras aren't as impressive as they should be.

Italian fashion designer Giorgio Armani is credited with giving tailored elegance, power, and sex appeal to standbys like men's suits, and turning Hollywood's A-list stars into fashion icons as they parade through countless award ceremonies adorned in his simple yet elegant creations. According to Armani, "Elegance doesn't mean being noticed, it means being remembered." That statement has been parlayed into the designer's makeup collection, where the products are replete with the textures, colors, and flawless application that assure your natural beauty will be memorable rather than masked.

Because Armani has always been passionate about textures, it's no surprise that his makeup (which is the main reason to check out this line) presents an impressive collection that features some of the smoothest, lightest textures you're likely to find. From foundations to powders, eyeshadows, and mascaras—even pencils—the makeup selection includes some truly stellar products. According to the brochure for Armani's makeup, the supreme textures and silky application are the result of Micro-fil technology. This supposedly allows for a precise blending and layering of select ingredients, offering a heightened sense of color that fits like a second skin.

Regardless of how that technology is labeled, almost all of the makeup contains standard silicone polymers along with ordinary ingredients like nylon-12. Of course, many cosmetics companies have their equivalent version of Micro-fil, but Armani seems to have taken it one step further, though not always toward desired results. For example, the eyeshadows, while very smooth and easy to blend, aren't much for intensity, a point the counter personnel made clear.

There are a few other instances where the pricey products aren't all they're made out to be, but this is the world of cosmetics, and although the fantasy is for every product to be perfect, that's hardly ever the reality. Still, there are many compelling reasons to explore this collection. Although not fully distributed across the United States, it has a presence in most major cities and the products may be purchased on Armani's Web site. Makeup is where it's at for Giorgio Armani's cosmetics line. The skin care was a blatant, exceedingly overpriced afterthought and is not worth considering.

For more information about Giorgio Armani, owned by L'Oreal, call (877) ARMANI-3 or visit www.giorgioarmanibeauty-usa.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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Tuesday, July 29, 2014
Loved it

I think the problem for most is they use too much product. I use this at night and only a very small amount is needed under a build able foundation. It gives me a nice glow and makes my almost 55 year old skin look nice!

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Linda F
Friday, April 11, 2014
Had to Return

Sadly I did not have a good experience with this primer despite its expense. I am 49 with dry skin, and was looking for something that made my skin luminous underneath my foundation. Unfortunately, this made my skin overly shiny and I kept finding the need to add powder throughout the day. I prefer a soft matte finish where I can control the areas that I want to appear luminous, rather than overall shine all over my face. I am still loving my Urban Decay Naked Skin Beauty Balm as a primer.

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