Giorgio Armani

Giorgio Armani At-A-Glance

Strengths: Outstanding foundations, superb powder textures, a brilliant shimmer fluid, great primers; perfect bronzers; a neutral palette make this line a must-see.

Weaknesses: Expensive; the skin care is more gimmicky than useful, though some of the textures are good; foundations with sunscreen that do not provide sufficient UVA protection; mascaras that aren't as impressive as they should be.

Italian fashion designer Giorgio Armani is credited with giving tailored elegance, power, and sex appeal to standbys like men's suits, and turning Hollywood's A-list stars into fashion icons as they parade through countless award ceremonies adorned in his simple yet elegant creations. According to Armani, "Elegance doesn't mean being noticed, it means being remembered." That statement has been parlayed into the designer's makeup collection, where the products are replete with the textures, colors, and flawless application that assure your natural beauty will be memorable rather than masked.

Because Armani has always been passionate about textures, it's no surprise that his makeup (which is the main reason to check out this line) presents an impressive collection that features some of the smoothest, lightest textures you're likely to find. From foundations to powders, eyeshadows, and mascaras—even pencils—the makeup selection includes some truly stellar products. According to the brochure for Armani's makeup, the supreme textures and silky application are the result of Micro-fil technology. This supposedly allows for a precise blending and layering of select ingredients, offering a heightened sense of color that fits like a second skin.

Regardless of how that technology is labeled, almost all of the makeup contains standard silicone polymers along with ordinary ingredients like nylon-12. Of course, many cosmetics companies have their equivalent version of Micro-fil, but Armani seems to have taken it one step further, though not always toward desired results. For example, the eyeshadows, while very smooth and easy to blend, aren't much for intensity, a point the counter personnel made clear.

There are a few other instances where the pricey products aren't all they're made out to be, but this is the world of cosmetics, and although the fantasy is for every product to be perfect, that's hardly ever the reality. Still, there are many compelling reasons to explore this collection. Although not fully distributed across the United States, it has a presence in most major cities and the products may be purchased on Armani's Web site. Makeup is where it's at for Giorgio Armani's cosmetics line. The skin care was a blatant, exceedingly overpriced afterthought and is not worth considering.

For more information about Giorgio Armani, owned by L'Oreal, call (877) ARMANI-3 or visit www.giorgioarmanibeauty-usa.com.

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+ Rating Product Brand Category Price Size
Good Sparkling Mascara Top Coat (Discontinued) Giorgio Armani Specialty Makeup Products  $26.00
Average Smooth Silk Lip Pencil Giorgio Armani Lipliner  $29.00
Average Smooth Silk Eye Pencil Giorgio Armani Eye Pencil  $29.00
Good Shine Lipstick Giorgio Armani Lip Gloss  $29.00
Average Sheer Lipstick Giorgio Armani Sheer Lipstick  $29.00
Good Sheer Bronzer Giorgio Armani Powder Bronzer  $49.00
Average Sheer Blush Giorgio Armani Powder Blush  $44.00
Best Rouge D’Armani Lipstick Giorgio Armani Cream Lipstick  $34.00
Average Regenessence 3.R High Lift Eyes Multi-Firming Rejuvenating Eye Balm Giorgio Armani Eye Moisturizers  $105.00 0.67 fl. oz.
Average Mineral Soothing Lotion Giorgio Armani Toners  $80.00 5.00 fl. oz.
Best Micro-fil Loose Powder (Discontinued) Giorgio Armani Loose Powder  $49.00
Average Megan Fox’s Eyes to Kill Excess Waterproof (Discontinued) Giorgio Armani Waterproof Mascara  $30.00
Average Master Corrector Giorgio Armani Foundation Primer  $37.00 0.14 fl. oz.
Good Maestro Liquid Eye Liner Giorgio Armani Liquid/Gel/Cream/Cake  $33.00
Average Maestro Instant Volume Mascara Giorgio Armani Regular Mascara  $28.00
Best Maestro Eye Shadow Quads Giorgio Armani Powder Eyeshadow  $59.00
Good Maestro Eye Shadow Giorgio Armani Powder Eyeshadow  $30.00
Best Luminous Silk Powder (Discontinued) Giorgio Armani Pressed Powder  $47.00
Good Lip Wax Giorgio Armani Lip Gloss  $27.00
Best Lip Shimmer Giorgio Armani Lip Gloss  $27.00
Average Lip Brush Giorgio Armani Brushes/Applicators/Curlers  $25.00
Best Light Master Primer Giorgio Armani Foundation Primer  $57.00 1.00 fl. oz.
Poor Lasting Silk UV Foundation SPF 20 Giorgio Armani Liquid Foundation w/ Sunscreen  $60.00
Best Lasting Silk UV Compact SPF 34 Giorgio Armani Powder Foundation w/ Sunscreen  $59.00
Average High Precision Retouch Giorgio Armani Liquid Concealer  $37.00
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