Giorgio Armani

Giorgio Armani At-A-Glance

Strengths: Outstanding foundations, superb powder textures, a brilliant shimmer fluid, great primers; perfect bronzers; a neutral palette make this line a must-see.

Weaknesses: Expensive; the skin care is more gimmicky than useful, though some of the textures are good; foundations with sunscreen that do not provide sufficient UVA protection; mascaras that aren't as impressive as they should be.

Italian fashion designer Giorgio Armani is credited with giving tailored elegance, power, and sex appeal to standbys like men's suits, and turning Hollywood's A-list stars into fashion icons as they parade through countless award ceremonies adorned in his simple yet elegant creations. According to Armani, "Elegance doesn't mean being noticed, it means being remembered." That statement has been parlayed into the designer's makeup collection, where the products are replete with the textures, colors, and flawless application that assure your natural beauty will be memorable rather than masked.

Because Armani has always been passionate about textures, it's no surprise that his makeup (which is the main reason to check out this line) presents an impressive collection that features some of the smoothest, lightest textures you're likely to find. From foundations to powders, eyeshadows, and mascaras—even pencils—the makeup selection includes some truly stellar products. According to the brochure for Armani's makeup, the supreme textures and silky application are the result of Micro-fil technology. This supposedly allows for a precise blending and layering of select ingredients, offering a heightened sense of color that fits like a second skin.

Regardless of how that technology is labeled, almost all of the makeup contains standard silicone polymers along with ordinary ingredients like nylon-12. Of course, many cosmetics companies have their equivalent version of Micro-fil, but Armani seems to have taken it one step further, though not always toward desired results. For example, the eyeshadows, while very smooth and easy to blend, aren't much for intensity, a point the counter personnel made clear.

There are a few other instances where the pricey products aren't all they're made out to be, but this is the world of cosmetics, and although the fantasy is for every product to be perfect, that's hardly ever the reality. Still, there are many compelling reasons to explore this collection. Although not fully distributed across the United States, it has a presence in most major cities and the products may be purchased on Armani's Web site. Makeup is where it's at for Giorgio Armani's cosmetics line. The skin care was a blatant, exceedingly overpriced afterthought and is not worth considering.

For more information about Giorgio Armani, owned by L'Oreal, call (877) ARMANI-3 or visit www.giorgioarmanibeauty-usa.com.

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+ Rating Product Brand Category Price Size
Best Fluid Sheer Giorgio Armani Face Shine  $59.00
Best Lasting Silk UV Compact SPF 34 Giorgio Armani Powder Foundation w/ Sunscreen  $59.00
Best Light Master Primer Giorgio Armani Foundation Primer  $57.00 1.00 fl. oz.
Best Rouge D’Armani Lipstick Giorgio Armani Cream Lipstick  $34.00
Best Eyes to Kill Stretch Lengthening Mascara Giorgio Armani Regular Mascara  $32.00
Best Lip Shimmer Giorgio Armani Lip Gloss  $27.00
Best Maestro Eye Shadow Quads Giorgio Armani Powder Eyeshadow  $59.00
Best Micro-fil Loose Powder (Discontinued) Giorgio Armani Loose Powder  $49.00
Best Luminous Silk Powder Giorgio Armani Pressed Powder  $47.00
Best Designer Shaping Cream Foundation SPF 20 Giorgio Armani Cream-to-Powder Foundation w/ Sunscreen  $67.00
Good Fluid Master Primer Giorgio Armani Foundation Primer  $57.00 1.00 fl. oz.
Good Eye Shadow (Discontinued) Giorgio Armani Powder Eyeshadow  $28.00
Good Giorgio Armani Brushes Giorgio Armani Brushes/Applicators/Curlers  $25.00
Good Shine Lipstick Giorgio Armani Lip Gloss  $29.00
Good Lip Wax Giorgio Armani Lip Gloss  $27.00
Good Maestro Eye Shadow Giorgio Armani Powder Eyeshadow  $30.00
Good Sparkling Mascara Top Coat (Discontinued) Giorgio Armani Specialty Makeup Products  $26.00
Good Blending Blush Duo Giorgio Armani Cream/Cream-to-Powder Blush or Bronzer  $60.00
Good Eyes to Kill Intense Silk Eyeshadow Giorgio Armani Powder Eyeshadow  $33.00
Good Maestro Liquid Eye Liner Giorgio Armani Liquid/Gel/Cream/Cake  $33.00
Good Sheer Bronzer Giorgio Armani Powder Bronzer  $49.00
Good Eyes to Kill Mascara Giorgio Armani Regular Mascara  $30.00
Average Smooth Silk Eye Pencil Giorgio Armani Eye Pencil  $29.00
Average Master Corrector Giorgio Armani Foundation Primer  $37.00 0.14 fl. oz.
Average Eye Brow Defining Pencil Giorgio Armani Brow Pencil  $29.00
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