Noir Couture 4-in-1 Mascara Volume, Length, Curl & Care

Price:
$32 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
3/24/2014
Jar Packaging:
No
Tested On Animals:
Yes

This very expensive, fragrance-free mascara with its unique brush is said to create intense volume as it lengthens and curls, and provides "complete lash care." Regarding the latter point, the formula isn't more caring than hundreds of other mascaras. It contains mostly water, waxes, thickeners, pigment, and preservatives, just like most mascaras. Perhaps Givenchy attributes lash care to the tiny amount of plant extracts this contains, but you could rub 100% concentrations of a plant on your lashes and they won't be beautifully cared for!

Lash-care claims aside, where this mascara really excels is, well, with everything else! You'll find this to be an excellent all-purpose mascara that lengthens, thickens, separates, lifts, and leaves lashes with a surprisingly long-lasting, though not overdone, curl. Application tends to be slightly uneven, but it's quickly tidied with a separate lash brush.

The unique brush resembles three small, spiked balls spaced slightly apart. Although it looks strange, this configuration and shape is easy to use, allowing you to be surprisingly nimble, even with hard-to-reach inner corner lashes.

Pros:

  • Does everything well, without overemphasizing lashes or clumping.
  • Really does curl lashes, and holds the curl.
  • Unique brush is surprisingly easy to use.
  • Fragrance-free.

Cons:

  • Expensive.

Like Chanel, Yves Saint Laurent, and Dior, Givenchy has established a global fashion empire that includes makeup and skin-care products (which are not reviewed at this time). While these French design companies know a great deal about fashion, their venture into makeup is more about style and packaging flamboyance than it is about the products' actual performance; that is, far more form than function.

Givenchy's sleek, chic packaging and designer prices are, for the most part, below par and not worthy of their cost. Adding to the less-than-stellar product selection is the fact that Givenchy products contain noticeable fragrance, which makes them even less desirable, at least for the long-term health of your skin. Fragrance (especially from multiple products worn at the same time) can cause irritation that hurts your skin's healing process and its ability to look and act younger.

Of course, there are some great products in this line, but despite our enthusiasm for them, they offer nothing that hasn't been done just as well (or better) by many other lines, whose prices aren't based on a couture fashion house's reputation. Still, if you're a Givenchy fan or a curious observer, you should know which products are worth your attention and which ones you can gloss over. Givenchy makeup is supposed to have something they refer to as "Prisme," which is meant to describe the prismatic, light-reflecting effect they've added to all of their products. You'll hear a lot from the Givenchy salespeople about the delicate interplay of color and light, but when you cut through the marketing mumbo jumbo, all that these products contain is shine, and it's the same shiny ingredients every other company in the world of makeup is using.

It's important to keep in mind that too much shine will only make the wrinkles you have look worse. While you'll hear that shine reflects light from wrinkles, you can easily dispel that notion by testing a shiny product over your wrinkles, and seeing how the shine makes them stand out, not soften.

Givenchy also carries on about the pigment technology they use, but it isn't unique to their brand. There are many different pigment technologies cosmetic formulators can use, and to one degree or another, all of them are responsible for the improvements we've seen in makeup over the past decade. Lines from L'Oreal to Giorgio Armani, Clinique, and Revlon all use modern pigment technology to create great makeup. In the end, choosing Givenchy is an option, but if you go that route, it's more important than ever (especially for your budget) to know the facts about what you're getting.

Note: The collection of Givenchy makeup reviewed on this site is representative of what's typically seen in U.S. Sephora stores that stock Givenchy.

For more information about Givenchy, call +33 (0) 1 73 02 60 00 or visit www.parfumsgivenchy.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. MEIGHAN D.
    Reviewed on Wednesday, February 19, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    Crazy good
    • It might seems nuts to spend this on mascara, but it is THAT good. It also lasted me about 10 months…so even when I wasn't using everyday, it was not drying out. I have never had mascara last that long.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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