This product is the thinner, lotion version of Gold Bond’s Ultimate Men’s Essentials Everyday Hydrating Cream. Other than having more of a lotion-like texture, the same review applies: When it comes to dryness, men’s skin doesn’t require a different product than women’s skin. The distinction here is more about marketing, not a special formula just for guys. If a man feels more comfortable using a body lotion with “Men” in the name, great, but guys, you can use any body lotion you like, so don’t feel tied down to those marketed to men.
Want proof of the above? This body lotion is very similar to Gold Bond’s Ultimate Restoring Skin Therapy Lotion, CoQ10, which isn’t marketed to a specific gender. Either that product or this Men’s Essentials version are great for very dry or eczema-prone skin because each contains a high amount of urea. Urea is an excellent moisture-binding ingredient and, in this amount (likely around 10%), has an exfoliating effect too due to urea being able to break down the protein structure of dead skin cells and encourage shedding. That makes this body lotion a boon for those with uncomfortably dry, flaky skin. Adding to this is the inclusion of an impressive mix of antioxidants, cell-communicating ingredients, and skin-identical substances. It is definitely one of the better body lotions at the drugstore, and the price is great.
This contains a small amount of fragrance, too low to be cause for concern when it comes to skin irritation.
Introducing NEW Gold Bond Ultimate Men’s Essentials Lotion, specially formulated for the unique needs of Men’s skin. Seven moisturizers and skin-strengthening proteins and minerals replenish and hydrate even the toughest problem dry skin. The 3-in-1 formula also contains ceramides and peptides that improve skin barrier function, firmness and elasticity—making it perfect for use on the body, hands, and even face.
Water, Hydroxyethyl Urea, Dimethicone, Glycerin, Petrolatum, Aloe Barbadensis Leaf Juice, Stearyl Alcohol, Glyceryl Stearate, Steareth 21, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Niacinamide, Panthenol, Jojoba Esters, Cocodimonium Hydroxypropyl Hydrolyzed Rice Protein, Silk Amino Acids, Palmitoyl Oligopeptide, Hydrolyzed Jojoba Esters, Ceramide 2, Distearyldimonium Chloride, Stearamidopropyl PG Dimonium Chloride Phosphate, Polysorbate 60, Methyl Gluceth 20, Behentrimonium Methosulfate, Propylene Glycol, Cetyl Alcohol, Diazolidinyl Urea, Cetearyl Alcohol, Methylparaben, Potassium Hydroxide, Propylparaben, C12 15 Alkyl Benzoate, Tribehenin, Butylene Glycol, PEG-10 Rapeseed Sterol, EDTA, Fragrance.
There isn't a lot to write about Gold Bond despite the fact that the brand has been around for over 100 years. For the most part, Gold Bond is a staple at drugstores due to their small selection of body lotions, anti-itch products, and various foot-care products, including powders and anti-odor sprays. You can ignore any of their products with menthol. This is used in several Gold Bond products as a counter-iritant. What does that mean? Counter-irritants such as menthol are used to induce local inflammation for the purpose of relieving inflammation in deeper or adjacent tissues. In other words, they substitute one kind of inflammation for another, which is never good for skin. Irritation or inflammation, no matter what causes it or how it happens, impairs the skin's immune and healing response (Source: Skin Pharmacology and Applied Skin Physiology, November–December 2000, pages 358–371). And although your skin may not show it or doesn't react in an irritated fashion, if you apply irritants to your skin the damage is still taking place and is ongoing, so it adds up over time (Source: Skin Research and Technology, November 2001, pages 227–237). Gold Bond has some good body lotions to consider and they are fairly priced, too. But that's where the excitement for this longstanding brand starts and stops.
For more information about Gold Bond, call parent company Sanofi Aventis at (800) 981-2491 or visit www.goldbond.com.
Note: We did not review the foot odor sprays and powders from this brand due to Paula and the Cosmetics Cop team typically not reviewing these categories of body-care products.