This is one of the better Illamasqua products. It's a smudge-free mascara that delivers length and thickness with a couple strokes of the wand. You may get some clumping, but nothing that can't be smoothed out with a mascara brush or comb, and the added volume makes this minor frustration worth it. The formula holds curl well throughout the day and the inky pigment produces jet-black lashes. We noticed a tiny amount of flaking during the day, but given the otherwise great results, it's still a good option if you want defined, intensely dark lashes.
- Adds length and voluminous thickness.
- Holds curl well.
- Delivers intense, jet-black color.
- Slight tendency to flake and will clump if you overdo it.
Illamasqua is a London-based makeup line created by makeup artists whose stated mission is to get women and men to "express themselves through makeup and to discover their bolder, sexier side." This urbane sentiment is similar to other edgy color brands like Urban Decay, Too Faced, and Make Up For Ever, so we wondered if Illamasqua would bring something new and exciting to the table for those looking to enhance their makeup wardrobe. After a thorough look at this brand at our local Sephora store (where it is retailed in the U.S.), we must state that, unfortunately, it is an unimpressive "been there, done that" group of products with relatively high price tags.
Rather than bringing innovative, exciting products to those seeking to get experimental with unusual makeup colors and textures, Illamasqua's products tend to be hit or miss. And there are enough misses to make this brand one you can safely pass up in favor of color collections whose palettes are more approachable, user-friendly, and just overall better in quality. If you're still curious about Illamasqua, there are some outlier products to seek out, including their Bronzing Duo, jet-black Masquara, the Lipstick, and, if you need full coverage and have the time to blend it well, the company's Concealer is definitely worth checking out. Beyond these there lies disappointment after disappointment—and even the average products prove to be a letdown due to their high prices, plus the fact that competing lines at Sephora offer better versions of most Illamasqua products.
For more information about Illamasqua, visit www.illamasqua.com.
Note: The products we reviewed are representative of what U.S. and Canadian consumers will find at Sephora stores that retail this brand. The full range of Illamasqua products may be viewed on their Web site. Illamasqua does not publish a phone number on their products or on their Web site, and we always caution you about shopping an online cosmetics company that doesn't offer up-front and direct access to the customer service department.