04.01.2015
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Rich Liquid Foundation
Rating
$39
Category:Makeup > Sensitive Skin Products > Foundations without Sunscreen > Liquid Foundation
Last Updated:04.01.2015
Jar Packaging:No
Tested on animals:No
Review Overview

Rich Liquid Foundation has a slightly fluid, creamy texture that provides full coverage and sets to a satin finish best for normal to dry skin. This foundation doesn't feel as heavy as it looks, but once it sets, there's no mistaking you're wearing makeup, especially when it begins to sink into lines and emphasize enlarged pores. Compared with today's best foundations, including those from competing brands such as Make Up For Ever, this foundation isn't worth strong consideration.If you decide to try it anyway, the shade range is quite good; only RF-210 should be avoided due to its peachy cast; the others are excellent for fair to medium skin tones.

Pros:
  • Provides full coverage for trouble spots.
  • Very good range of neutral shades.
Cons:
  • The finish looks heavy no matter how well you blend.
  • Tends to magnify wrinkles and enlarged pores.
Claims
Ingredients
Hydrogenated Polyisobutene, Polymethyl Methacrylate, Octyldodecanol, C18-38 Alkyl Hydroxystearoyl Stearate, Cyclopentasiloxane, Silica Dimethyl Silylate, Ethylhexyl Methoxycinnamate, Talc, Homosalate, VP/Eicosene Copolymer, Kaolin, Tocopherol, Tocopheryl Acetate, Phenoxyethanol, Methylparaben, Dimethicone, Trimethylsiloxysilicate, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, BHT, Parfum (Fragrance). May Contain: Titanium Dioxide, Iron Oxides, Carmine, Red 36, Ultramarines, Yellow 5 Lake, Ferric Ferrocyanide, Red 7, Yellow 6 Lake.
Brand Overview

Illamasqua At-a-Glance

Strengths: Great pressed bronzing powder; full coverage concealer in a range of neutral shades; good creamy lipstick.

Weaknesses: Average foundation and primers; disappointing brow powders, eyeliners, and eyeshadows; average lip glosses and shimmer products; expensive for what is mostly average to below-par products.

Illamasqua is a London-based makeup line created by makeup artists whose stated mission is to get women and men to "express themselves through makeup and to discover their bolder, sexier side." This urbane sentiment is similar to other edgy color brands like Urban Decay, Too Faced, and Make Up For Ever, so we wondered if Illamasqua would bring something new and exciting to the table for those looking to enhance their makeup wardrobe. After a thorough look at this brand at our local Sephora store (where it is retailed in the U.S.), we must state that, unfortunately, it is an unimpressive "been there, done that" group of products with relatively high price tags.

Rather than bringing innovative, exciting products to those seeking to get experimental with unusual makeup colors and textures, Illamasqua's products tend to be hit or miss. And there are enough misses to make this brand one you can safely pass up in favor of color collections whose palettes are more approachable, user-friendly, and just overall better in quality. If you're still curious about Illamasqua, there are some outlier products to seek out, including their Bronzing Duo, jet-black Masquara, the Lipstick, and, if you need full coverage and have the time to blend it well, the company's Concealer is definitely worth checking out. Beyond these there lies disappointment after disappointment—and even the average products prove to be a letdown due to their high prices, plus the fact that competing lines at Sephora offer better versions of most Illamasqua products.

For more information about Illamasqua, visit www.illamasqua.com.

Note: The products we reviewed are representative of what U.S. and Canadian consumers will find at Sephora stores that retail this brand. The full range of Illamasqua products may be viewed on their Web site. Illamasqua does not publish a phone number on their products or on their Web site, and we always caution you about shopping an online cosmetics company that doesn't offer up-front and direct access to the customer service department.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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585631-IIS3 v1.0.0.389 4/18/2015 10:42:20 AM