Rich Liquid Foundation

by Illamasqua  
Price:
$39 
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Category:
Makeup > Sensitive Skin Products > Foundations without Sunscreen > Liquid Foundation
Last Updated:
3/28/2013
Jar Packaging:
No
Tested On Animals:
No

Rich Liquid Foundation has a slightly fluid, creamy texture that provides full coverage and sets to a satin finish best for normal to dry skin. This foundation doesn't feel as heavy as it looks, but once it sets, there's no mistaking you're wearing makeup, especially when it begins to sink into lines and emphasize enlarged pores. Compared with today's best foundations, including those from competing brands such as Make Up For Ever, this foundation isn't worth strong consideration.If you decide to try it anyway, the shade range is quite good; only RF-210 should be avoided due to its peachy cast; the others are excellent for fair to medium skin tones.

Pros:
  • Provides full coverage for trouble spots.
  • Very good range of neutral shades.
Cons:
  • The finish looks heavy no matter how well you blend.
  • Tends to magnify wrinkles and enlarged pores.
Hydrogenated Polyisobutene, Polymethyl Methacrylate, Octyldodecanol, C18-38 Alkyl Hydroxystearoyl Stearate, Cyclopentasiloxane, Silica Dimethyl Silylate, Ethylhexyl Methoxycinnamate, Talc, Homosalate, VP/Eicosene Copolymer, Kaolin, Tocopherol, Tocopheryl Acetate, Phenoxyethanol, Methylparaben, Dimethicone, Trimethylsiloxysilicate, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, BHT, Parfum (Fragrance). May Contain: Titanium Dioxide, Iron Oxides, Carmine, Red 36, Ultramarines, Yellow 5 Lake, Ferric Ferrocyanide, Red 7, Yellow 6 Lake.

Illamasqua is a London-based makeup line created by makeup artists whose stated mission is to get women and men to "express themselves through makeup and to discover their bolder, sexier side." This urbane sentiment is similar to other edgy color brands like Urban Decay, Too Faced, and Make Up For Ever, so we wondered if Illamasqua would bring something new and exciting to the table for those looking to enhance their makeup wardrobe. After a thorough look at this brand at our local Sephora store (where it is retailed in the U.S.), we must state that, unfortunately, it is an unimpressive "been there, done that" group of products with relatively high price tags.

Rather than bringing innovative, exciting products to those seeking to get experimental with unusual makeup colors and textures, Illamasqua's products tend to be hit or miss. And there are enough misses to make this brand one you can safely pass up in favor of color collections whose palettes are more approachable, user-friendly, and just overall better in quality. If you're still curious about Illamasqua, there are some outlier products to seek out, including their Bronzing Duo, jet-black Masquara, the Lipstick, and, if you need full coverage and have the time to blend it well, the company's Concealer is definitely worth checking out. Beyond these there lies disappointment after disappointment—and even the average products prove to be a letdown due to their high prices, plus the fact that competing lines at Sephora offer better versions of most Illamasqua products.

For more information about Illamasqua, visit www.illamasqua.com.

Note: The products we reviewed are representative of what U.S. and Canadian consumers will find at Sephora stores that retail this brand. The full range of Illamasqua products may be viewed on their Web site. Illamasqua does not publish a phone number on their products or on their Web site, and we always caution you about shopping an online cosmetics company that doesn't offer up-front and direct access to the customer service department.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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