Liquid Assets Oil-Free Gel Cleanser

by Iman  
Price:
$15 - 5.85 fl. oz.
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Category:
Skin Care > Sensitive Skin Products > Face/Body Cleansers
Last Updated:
9/20/2013
Jar Packaging:
No
Tested On Animals:
No

This water-soluble cleanser contains a drying cleansing agent that may be OK for those with oily skin, but the formula also contains the potent skin irritant menthol. The cooling sensation when you apply this is not your skin being refreshed, it's your skin telling you it's being irritated, and that's never the goal.

Liquid Assets Oil-Free Gel Cleanser also contains a higher-than-usual amount of fragrance and citrus extracts that pose a risk of irritation, especially when used around the eyes. This cleanser is not recommended. See our list of Best Cleansers for several preferred options, including some that cost less.

Pros:
  • Cleanses oily skin thoroughly, removing all makeup.
  • Rinses without a residue.
Cons:
  • Contains a drying cleansing agent that may leave skin feeling tight or irritated.
  • The menthol may feel refreshing, but it's a proven skin irritant.
  • Contains citrus extracts that aren't ideal for use near the eyes.

This gentle self-foaming cleanser contains a combination of natural botanical extracts to condition and moisturize while removing impurities and makeup from skin.

Water, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, PEG-40 Hydrogenated Castor Oil, Glycerin, PEG-7 Glyceryl Cocoate, Decyl Glucoside, Propylene Glycol, SD Alcohol 40-B, Butylene Glycol, Sorbitol, May Contain (+/-):, Fragrance (added at 0.5%), Triethanolamine, Yeast (Faex) Extract, Aloe Vera (Aloe Barbadensis) Extract, Benzophenone 2, Centaurea Cyanus (Cornflower) Extract, Citrus Grandis (Grapefruit) Fruit Peel Extract, Cucumis Sativa (Cucumber) Fruit Extract, Gossypium Herbaceum (Cotton) Seed Extract, Octinoxate, Plankton Extract, Hydrolyzed Conchiolin Protein, Carica Papaya (Papaya) Fruit Extract, Citrus Medica Limonum (Lemon) Peel Extract, Rosa Centifolia (Rose) Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Menthol, Trisodium EDTA, Methylparaben, Phenoxyethanol.

The skin-care collection from Iman isn't nearly as comprehensive or helpful as the makeup. It is clear from the inconsistencies that Iman (or the people who created her line) is not up to speed on several key skin-care issues, not the least of which is sun protection. There are a few winners in the skin-care selection, but far more disappointments than there should be, and that weakens things overall.

For more information about Iman, call (877) 367-4626 or visit www.imanbeauty.com.

Iman Makeup

Iman's makeup debuted in 1994 and at the time was a formidable collection of products built around the needs of women of color, whether of African-American, Asian, or Latina descent. Although that is still the backbone of the line, the products haven't received much attention since the previous edition of this book. As a result, many of them have fallen behind by not keeping pace with formulary advancements, including newer pigment technology.

The foundation shade range remains decent, but the formulas are severely out of date, especially noticeable in the area of inadequate sun protection. Reasons to shop this line (if you can find it, but we'll get to that in a minute) are the silky-smooth face powders and the densely pigmented eyeshadows and lipsticks (though the lipsticks aren't for anyone prone to feathering, and the lip liner is too creamy to anchor lipstick).

Distribution-wise, Iman is no longer sold in department stores. Once a mainstay at JCPenney, the line was left looking for a home when this retailer disbanded its cosmetics department. Where is Iman sold now? In the south and in California you'll find it at select Walgreens, Wal-Mart, and Target stores. On the East Coast it's available at Walgreens and Duane Reade. Several states do not offer the product line at all, including Arizona, the Dakotas, Hawaii, Kansas, Massachusetts, Nevada, New Hampshire, Oregon, Pennsylvania, and Wisconsin. It is occasionally carried in select Ulta boutiques. This uneven distribution isn't all that bad, however, because most of the major cosmetics players are ably serving women of color in the way Iman originally intended but for whatever reason didn't maintain.

Note: The products below are representative of what was advertised on Iman's Web site. Other Web sites, such as www.walgreens.com, offer additional Iman makeup items, but they are old stock and are no longer promoted on Iman's namesake site. In other words, buyer beware, because who knows how old those products really are.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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