This collection of loose-powder eyeshadows is advertised as having "intense sparkle," and it certainly does. If you're looking for subtlety in your eyeshadow, this isn't the product for you, but if you're a glitter fan it just may be a new favorite!
These eyeshadows wear for hours without fading and, once blended, the shine clings surprisingly well. The color payoff is excellent and each blends smoothly, although the shade range is limited. The available shades are best used for eyeliner or for creating a traditional charcoal brown/grey smokey eye.
Note: The small wand applicator controls the loose powder well, mitigating mess during application, but you can still expect some excess eyeshadow to fall. That said, Luxury Eye Defining Powder is still much less messy than the typical jar-packaged loose eyeshadows.
- Excellent color payoff.
- Applies and blends well.
- Shine clings without flaking.
- Long-wearing color.
- Significantly less messy than other jar-packaged loose-powder eyeshadows.
The skin-care collection from Iman isn't nearly as comprehensive or helpful as the makeup. It is clear from the inconsistencies that Iman (or the people who created her line) is not up to speed on several key skin-care issues, not the least of which is sun protection. There are a few winners in the skin-care selection, but far more disappointments than there should be, and that weakens things overall.
For more information about Iman, call (877) 367-4626 or visit www.imanbeauty.com.
Iman's makeup debuted in 1994 and at the time was a formidable collection of products built around the needs of women of color, whether of African-American, Asian, or Latina descent. Although that is still the backbone of the line, the products haven't received much attention since the previous edition of this book. As a result, many of them have fallen behind by not keeping pace with formulary advancements, including newer pigment technology.
The foundation shade range remains decent, but the formulas are severely out of date, especially noticeable in the area of inadequate sun protection. Reasons to shop this line (if you can find it, but we'll get to that in a minute) are the silky-smooth face powders and the densely pigmented eyeshadows and lipsticks (though the lipsticks aren't for anyone prone to feathering, and the lip liner is too creamy to anchor lipstick).
Distribution-wise, Iman is no longer sold in department stores. Once a mainstay at JCPenney, the line was left looking for a home when this retailer disbanded its cosmetics department. Where is Iman sold now? In the south and in California you'll find it at select Walgreens, Wal-Mart, and Target stores. On the East Coast it's available at Walgreens and Duane Reade. Several states do not offer the product line at all, including Arizona, the Dakotas, Hawaii, Kansas, Massachusetts, Nevada, New Hampshire, Oregon, Pennsylvania, and Wisconsin. It is occasionally carried in select Ulta boutiques. This uneven distribution isn't all that bad, however, because most of the major cosmetics players are ably serving women of color in the way Iman originally intended but for whatever reason didn't maintain.
Note: The products below are representative of what was advertised on Iman's Web site. Other Web sites, such as www.walgreens.com, offer additional Iman makeup items, but they are old stock and are no longer promoted on Iman's namesake site. In other words, buyer beware, because who knows how old those products really are.