Time Control Liquid Assets Gentle Cleansing Lotion (Discontinued)

by Iman  
Price:
$15 - 4 fl. oz.
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Category:
Skin Care > Cleansers (including Cleansing Cloths) > Cleansers/Soaps
Last Updated:
7/26/2013
Jar Packaging:
No
Tested On Animals:
No

Time Control Liquid Assets Gentle Cleansing Lotion is a cross between a cleansing cream and detergent-based, water-soluble cleanser, and it’s an intriguing option for normal to dry skin. This cleanser rinses well and removes makeup without stripping skin. The amount of citrus extract is for fragrance and not cause for concern (though as with all cleansers, be careful using it around your eyes).

Cleanses thoroughly without stripping the skin. Developed for all skin types. It combines the effectiveness of a cream with the lightness of a lotion.

Water, Polysorbate 20, Polydecene, Potassium Cocoyl Hydrolyzed Collagen, Glycerin, Ammonium Lauryl Sulfate, Dea-Cetyl Phosphate, Peg-120 Methyl Glucose Dioleate, Cetearyl Alcohol, Emu Oil Dromiceius, Decyl Glucoside, Disodium Lauroamphodiacetate, Sodium Trideceth Sulfate, Ammonium Laureth Sulfate, Carbomer, PEG-40 Castor Oil, Hexylene Glycol, Methylparaben, Propylene Glycol, Sodium Dehydroacetate, Propylparaben, Tocopheryl Acetate, Isopropyl Alcohol, Diazolidinyl Urea, Sodium Hydroxide, Aloe Barbadensis Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Rosa Centifolia Flower Extract, Citrus Medica Limonum (Lemon) Extract, Citrus Grandis (Grapefruit) Fruit Extract, Centaurea Cyanus Flower Extract, Anthemis Nobilis Flower Extract, Yeast Extract, Phenoxyethanol, Sodium Hyaluronate, Ethylparaben, Butylparaben, Isobutylparaben

The skin-care collection from Iman isn't nearly as comprehensive or helpful as the makeup. It is clear from the inconsistencies that Iman (or the people who created her line) is not up to speed on several key skin-care issues, not the least of which is sun protection. There are a few winners in the skin-care selection, but far more disappointments than there should be, and that weakens things overall.

For more information about Iman, call (877) 367-4626 or visit www.imanbeauty.com.

Iman Makeup

Iman's makeup debuted in 1994 and at the time was a formidable collection of products built around the needs of women of color, whether of African-American, Asian, or Latina descent. Although that is still the backbone of the line, the products haven't received much attention since the previous edition of this book. As a result, many of them have fallen behind by not keeping pace with formulary advancements, including newer pigment technology.

The foundation shade range remains decent, but the formulas are severely out of date, especially noticeable in the area of inadequate sun protection. Reasons to shop this line (if you can find it, but we'll get to that in a minute) are the silky-smooth face powders and the densely pigmented eyeshadows and lipsticks (though the lipsticks aren't for anyone prone to feathering, and the lip liner is too creamy to anchor lipstick).

Distribution-wise, Iman is no longer sold in department stores. Once a mainstay at JCPenney, the line was left looking for a home when this retailer disbanded its cosmetics department. Where is Iman sold now? In the south and in California you'll find it at select Walgreens, Wal-Mart, and Target stores. On the East Coast it's available at Walgreens and Duane Reade. Several states do not offer the product line at all, including Arizona, the Dakotas, Hawaii, Kansas, Massachusetts, Nevada, New Hampshire, Oregon, Pennsylvania, and Wisconsin. It is occasionally carried in select Ulta boutiques. This uneven distribution isn't all that bad, however, because most of the major cosmetics players are ably serving women of color in the way Iman originally intended but for whatever reason didn't maintain.

Note: The products below are representative of what was advertised on Iman's Web site. Other Web sites, such as www.walgreens.com, offer additional Iman makeup items, but they are old stock and are no longer promoted on Iman's namesake site. In other words, buyer beware, because who knows how old those products really are.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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