Invisible Staying Powder

Price:
$38 - 12 gram
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Category:
Makeup > Powders > Loose Powder
Last Updated:
3/19/2013
Jar Packaging:
No
Tested On Animals:
No

This talc-based loose powder is meant to set Invisible Zinc’s tinted moisturizer with sunscreen. Because the company’s tinted moisturizer has a moist finish, you may want to set it with powder to tone down the shine. However, we cannot recommend this dry-finish powder because it contains lavender oil (and has a strong lavender fragrance). Lavender oil is an irritant that causes skin cell death and can enhance oxidative damage, which isn’t what you want if your goal is to protect your skin from damage and signs of aging (Sources: Contact Dermatitis, September 2008, pages 143–150; and Cell Proliferation, June 2004, pages 221–229). Please see More Info below for details on why fragrance is bad for your skin.

This pure white powder goes on translucent and does what it’s supposed to do when applied over a tinted moisturizer, but you can find better, less expensive options that don’t irritate your skin on our Best Powders list.

Pros:
  • Light, refined texture helps set makeup and/or tinted moisturizers.
Cons:
  • Expensive.
  • Contains the potent skin irritant lavender oil and is very fragrant.
  • Dry finish can feel uncomfortable and make skin look flat rather than natural.

More Info:

Irritation from fragrant plant oils, whether you see it on the surface of skin or not, causes inflammation and as a result impairs healing, damages collagen, and depletes vital substances your skin needs to stay young. For this reason, it is best to minimize or eliminate as much as possible your exposure to known skin irritants, especially considering there are brilliant formulas available that avoid these types of problematic ingredients.

Invisible Staying Powder is designed to set and fix Tinted Daywear and give a perfect natural finish. Melts into the skin so it’s no longer visible, Invisible Staying Powder creates the most beautiful, natural complexion that lasts all day. The velvety texture is creamy and completely even and the lavender fragrance leaves skin luminous and fresh. No touch transfer, no covered-up powdery’ look. Just natural looking beautiful skin, only you’ll know you’re wearing it.

Invisible Zinc is focused on sun protection, using only zinc oxide as the active ingredient. Just like the mineral sunscreen ingredient titanium dioxide, zinc oxide provides broad-spectrum sun protection all by itself and is a great option for sensitive skin or for use around the eyes because neither zinc oxide nor titanium dioxide are likely to sting if you get them in your eyes, whereas other sunscreen actives (such as octinoxate or avobenzone) can cause stinging.

Hailing from (and sold primarily in) Australia, Invisible Zinc makes a big deal about the zinc oxide their sunscreens contain, way too big a deal. Although zinc oxide is an excellent sunscreen ingredient, it isn't the only one or the best option for all skin types. In fact, the large amount of zinc oxide Invisible Zinc typically includes in their products coats the skin with a thick, occlusive texture that can feel heavy and exacerbate a person's tendency to break out.

Where Invisible Zinc goes astray is their claim that they use micronized zinc oxide that is "invisible to the naked eye," but that's not the case—their sunscreens are glaringly visible on skin—there's no mistaking the slight to moderate white cast their products leave on your skin! Interestingly, we've seen many zinc oxide–based sunscreens that don't claim to be invisible on skin, but that show nary a trace of a white cast once blended on, but not any from this line.

If the fact that their regular sunscreens and their facial moisturizer with sunscreen are actually quite visible on skin isn't disappointing enough, almost all of these sunscreens feel uncomfortably thick and heavy, especially when applied to the face. Without question they provide reliable broad-spectrum protection, but the application is disappointing.

It also surprised us that supermodel and Australia native Elle Macpherson is the spokesperson for this brand, and that she's clearly sporting a tan on the company's Web site! In a classic example of mixed messages, Invisible Zinc wants you to know their products provide serious sun protection, but you can still get a tan! Granted that Elle's tan may be from a self-tanner, but they don't tell you that—all you see is a gorgeously tan and bikinied Elle.

We had such high hopes for this brand. Many of our Australian readers ask us about it, and we're always thrilled when we find brilliant sunscreens to recommend. It's just that for these products, while the sun protection is assuredly there, the aesthetics fall short. One last comment: We would have rated Invisible Zinc higher if their products contained a good array of antioxidants. Research has made it clear that antioxidants help boost skin's environmental defenses and make sunscreens even more effective.

For more information about Invisible Zinc, visit http://invisiblezinc.com.au/.

Note: All prices are in Australian dollars. Invisible Zinc is sold primarily in Australia, but is available in select U.S. locations as well as in South Africa. It also is available online from various Australian, United Kingdom, and U.S. beauty and personal care Web sites. For a list of locations, please visit the company's Web site listed above and click on "stockists."

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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