07.27.2015
1
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Brow Power Perfector 5-in-1 Powder Gel Pencil
Rating
$24
Last Updated:07.27.2015
Jar Packaging:No
Tested on animals:No
Review Overview

Brow Power Perfector 5-in-1 Powder Gel Pencil does a good job defining and filling in brows, and earns our highest rating due to its long-lasting wear, water-resistance, smooth application, and natural-looking end result.

The pencil's gel tip applies smoothly, and doesn't smear, making it easy to add long-wearing color and definition to sparse or unshapely brows. This pencil is available in variations of light to dark brown and an auburn shade, all of which are recommended. Note: The website shows Blonde as a slightly gray shade, but it is actually taupe.

Pros:
  • Long-wearing.
  • Water-resistant.
  • Applies smoothly.
  • All shades are recommended.
Cons:
  • Pricey.
Claims
Ingredients
Brand Overview

Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.

Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.

IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isn’t a good thing.

Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesn’t affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics’ antioxidant-boosted blush or powders.

Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit www.itcosmetics.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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07.14.2015
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This doesn't need a sharpener. You turn it from the opposite end and it comes out. It worked perfectly. I am on my second one.

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Recommend
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Reviewed by
T W
07.27.2015
Beautypedia Team Response

Thank you for the heads up!  We've edited the review and due to no longer needing manual sharpening, it's been upgraded as well :)

—Admin
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