Bye Bye Lid Lines
Last Updated:04.19.2013
Jar Packaging:No
Tested on animals:No
Review Overview

Bye Bye Lid Lines is an eyelid primer that is nothing to write home about. This somewhat sheer fluid initially has a flesh-tone tint, which fades away after you blend it onto your eyelids.

It doesn't feel heavy, and blends in easily, so in that regard it's pleasant to use. Bye Bye Lid Lines managed to keep the eyeshadow we applied over it from creasing for a few hours, but the shadow began to fade over the course of the day. For the price, it's just not worth it for a product that could be replaced by far less expensive eye primers—or even the concealer or foundation you're using now, assuming it sets to a soft matte finish.

  • Keeps eyeshadow from creasing for a few hours.
  • Light, fluid texture doesn't feel heavy.
  • Pricey, but not an essential addition to your makeup routine.
  • Doesn't prevent eyeshadow from fading.
Brand Overview

Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.

Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.

IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isn’t a good thing.

Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesn’t affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics’ antioxidant-boosted blush or powders.

Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit www.itcosmetics.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments

No members have written a review yet. Be the first!

Enter a title for your review
First Name, Last Initial
Email Address
How would you rate this product on the following:
500 characters left

Terms of Use

585632-IIS4 v1.0.0.431 10/13/2015 4:03:43 AM