Bye Bye Pores Airbrush Bronzer

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Makeup > Bronzers > Powder Bronzer
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This loose-powder bronzer is a good, though expensive, option if you are looking to achieve a tanned look without getting sun damage. The only safe tan is one you get from self-tanner or makeup, not the sun or tanning beds!

This loose-powder formula comes with a puff for application, but we recommend using a full-size brush for softer, more even coverage. It applies smoothly and gives the appearance of a warm glow.

This bronzer is lightweight and has a non-drying matte finish that doesn't emphasize lines. The sole color isn't muddy or orange-looking, so it looks natural on skin. The main issue is that this is a loose powder, which makes application messy and time-consuming. Plus, over time, the powder builds up on the cap and spills out whenever the jar is opened. There are many pressed-powder bronzers that perform just as well as this, or better, for far less money!

Note: IT Cosmetics claims this bronzer has anti-aging benefits, but given its jar packaging, the ingredients that have anti-aging benefits won't remain stable once the container is opened. When it comes to such ingredients, packaging really does matter.

  • Lightweight formula applies smoothly.
  • Bronze color gives a warm glow without appearing muddy or orange.
  • Contains no shimmer or shine.
  • Doesn't emphasize lines.
  • Loose powder is a messy way to use bronzer.
  • Anti-aging claims are overstated and the packaging won't keep the anti-aging ingredients stable.
  • Expensive for what you get.

IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

Other than this abundant television exposure, the main draw of IT Cosmetics is its claim that the company works with leading plastic surgeons from Brazil to create products containing the very latest anti-aging technologies. That sounds intriguing, but is a bit silly when you consider that most plastic surgeons don’t know anything about skin care or cosmetic ingredient research. Consulting a cosmetic surgeon about anti-aging formularies is like consulting a taxi driver about how to fly an airplane! You’d think Lima and her team would instead want to consult a dermatologist, but even that’s not a slam-dunk for ensuring your anti-aging products are a cut above the rest, given that dermatologists also are not trained in skin-care formulations.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great ingredients, but because many of IT Cosmetics’ products are packaged in containers that expose these delicate ingredients to light and air, any benefit is reduced as soon as you open the jar or compact (something the plastic surgeons from Brazil obviously didn’t know).

There are also some distinct weaknesses in the line, including an average yet pricey eyebrow pencil, powder illuminator, and eyeshadow whose performances don’t justify the expense (especially not when you factor in the high shipping fees QVC charges).

Of course, IT Cosmetics also has some products that are worth checking out. The line boasts an excellent powder blush, mascara, creme illuminator, hydrating cream lipstick, and many other products—including a full-coverage concealer that is truly full coverage—that are very good. However, while these products are good, they are not so unique that similar products can’t be found elsewhere for less money. As with any line that has a mix of good, so-so, and bad products, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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