Water, Cyclopentasiloxane, PEG/PPG-18/18 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Methicone, Propanediol, Isododecane, Dimethicone, Polysilicone-11, Butylene Glycol, Decyl Glucoside, Lauryl PEG/PPG-18/18 Methicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Magnesium Aluminum Silicate, Sodium Chloride, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Retinyl Palmitate, Ascorbyl Palmitate, Tocopheryl Acetate, Hydrolyzed Collagen, Hydrolyzed Silk, Acetyl Octapeptide-3, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Acetyl Hexapeptide-8, Camellia Sinensis Leaf Extract, Caprylic/Capric Triglyceride, Aloe Barbadensis (Aloe Vera) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum (Pomegranate) Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Carthamus Tinctorius (Safflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Chamomilla Recutita (Matricaria) Flower Extract, Prunus Domestica Seed Oil, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Niacinamide, Glycerin, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Ethylhexyl Palmitate, Silica Dimethyl Silylate, Hyaluronic Acid, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Cholride, Colloidal Oatmeal, Magnolia Acuminata Bark Extract, Chrysanthemum Parthenium (Feverfew) Extract, Citrus Grandis (Grapefruit) Peel Oil, Lithospermum Officinale(Gromwell) Extract, Agaricus Bisporus (Mushroom) Extract, Glycine Soja (Soybean) Seed Extract, Curcuma Longa (Turmeric) Root Extract, Phenoxyethanol, Ethylhexylglycerin. May Contain: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci 77491, Ci 77499).
Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.
Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.
IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.
The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isn’t a good thing.
Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesn’t affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics’ antioxidant-boosted blush or powders.
Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.
For more information on IT Cosmetics, visit www.itcosmetics.com.