12.02.2014
9
IT Cosmetics
Bye Bye Under Eye Full Coverage Waterproof Concealer
Rating
$24
Category:Makeup > Concealers & Highlighters > Cream Concealer
Last Updated:12.02.2014
Jar Packaging:False
pH:
Tested on animals:No
Overview

Bye Bye Under Eye is described as a waterproof, full-coverage concealer, and it certainly fits the bill on both counts! This cream concealer in a tube has a thick, emollient texture that's slightly tacky. A little goes a long way, with just a small dot being more than enough to cover the area under both eyes.

The texture makes this a bit difficult to blend, as it doesn't have quite enough slip to glide easily across the skin (it tends to drag instead), but it's workable if you need as much coverage as this provides.

Once on, Bye Bye Undereye does indeed provide full coverage for dark circles, though with a bit of a sheen (it retains something of a "wet look" even after it's been on a few hours) some might not prefer. Its waterproof formula ensures it stays put, and it doesn't crease (that is, it doesn't reflect the movements your face makes throughout the day). IT Cosmetics claims this concealer also has anti-aging properties, but the amount of anti-aging ingredients included won't have much, if any, impact on your skin.

The range of four shades presents suitable options for very fair to deep skin tones—quite impressive!

Pros:
  • Provides full coverage of undereye circles as promised.
  • Comes in shades ranging from very light to deep.
  • Waterproof.
  • Doesn't crease.
Cons:
  • Somewhat tacky texture that makes application tricky.
  • Pricey given there are less expensive options available.
Claims
Ingredients
Brand Overview

Strengths: Vitality Cheek Flush; Hello Lashes 5-in-1 Treatment Mascara; Hello Light Anti-Aging Creme Illuminator; Vitality Lip Flush.

Weaknesses: Most IT Cosmetics products are overpriced; the loose-powder products tend to be quite messy; unimpressive eyeshadows; over-inflated anti-aging claims for a majority of the products in the line; the serum seems impressive, but comes up short on its anti-aging promises.

IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

Other than this abundant television exposure, the main draw of IT Cosmetics is its claim that the company works with leading plastic surgeons from Brazil to create products containing the very latest anti-aging technologies. That sounds intriguing, but is a bit silly when you consider that most plastic surgeons don’t know anything about skin care or cosmetic ingredient research. Consulting a cosmetic surgeon about anti-aging formularies is like consulting a taxi driver about how to fly an airplane! You’d think Lima and her team would instead want to consult a dermatologist, but even that’s not a slam-dunk for ensuring your anti-aging products are a cut above the rest, given that dermatologists also are not trained in skin-care formulations.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great ingredients, but because many of IT Cosmetics’ products are packaged in containers that expose these delicate ingredients to light and air, any benefit is reduced as soon as you open the jar or compact (something the plastic surgeons from Brazil obviously didn’t know).

There are also some distinct weaknesses in the line, including an average yet pricey eyebrow pencil, powder illuminator, and eyeshadow whose performances don’t justify the expense (especially not when you factor in the high shipping fees QVC charges).

Of course, IT Cosmetics also has some products that are worth checking out. The line boasts an excellent powder blush, mascara, creme illuminator, hydrating cream lipstick, and many other products—including a full-coverage concealer that is truly full coverage—that are very good. However, while these products are good, they are not so unique that similar products can’t be found elsewhere for less money. As with any line that has a mix of good, so-so, and bad products, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit www.itcosmetics.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

Member Comments
Summary of Member Comments
Results
Value
Recommend
WRITE A COMMENT
Sort by:
Page
Thursday, December 11, 2014
Not all I had hoped for

I'm very fair with very dark circles. The skin under my eyes is nearly transparent, and this concealer is AMAZING for correcting the color back to normal-looking skin versus my usual zombie look. Unfortunately, it did crease horribly - I looked like I had paper mache under my eyes. I tried using more and using less; I tried it with/without primer and with/without moisturizer. I tried applying it with my fingers, a brush, and a sponge. Nothing helped. Luckily, Ulta let me return it. :(

Results
Value
Recommend
Reviewed by
Elisa
Tuesday, December 02, 2014
Excellent concealer for very dark circles

This is the best concealer I have ever tried. I have very dark under eye circles and most just do not cover. The range of colors is not the best and I blend to colors to get the right tone. It does not settle into lines which is very important to me and once it sets, it's not going anywhere until I take it off.

Recommend
Value
Results
Reviewed by
Judith V
Thursday, November 13, 2014
Ready to say B'Bye to this product

I think that this review is very accurate. This product provides a great deal of coverage that is very flat and very opaque. I do not have sensitive skin, but this has left me itchy and irritated. It also doesn't dry. The overall effect is not very natural. I have tried other concealers both high end and drug store and gotten results that were more aesthetically pleasing. I can't get behind a product that leaves my face and eyes irritated.

Recommend
Value
Results
Reviewed by
LBR
Sunday, July 27, 2014
One of the best

While I'm not done searching yet, this so far as been the best concealer for dark discoloration on the inner corner of the eye, along the edge of the nose. Turns out that this conditions is partially due to age (thinning skin) and can also be hereditary. Looks like I got into a fight.....and lost. :-) I find the coverage creamy, blendable, and it clings to sides of the nose better than most. Covers very nicely. Don't have undereye circle so can't speak to that.

Results
Recommend
Value
Reviewed by
Deborah R.
Friday, July 18, 2014
This should get a BEST rating

This concealer is full coverage and has great staying power. I agree with what Paula said about the texture, but it's easily fixed with an HD or translucent (matte) powder. I don't agree that it is difficult to blend. I've used MANY concealers and this one is my favorite. I will repurchase it.

Recommend
Results
Value
Reviewed by
Dawn W
Tuesday, June 24, 2014
Great Product

I have to say I was a bit on the fence about this product, Its thick! I am 57, and the under eye is tricky! , A little of this product goes a LONG way and I mean little. like a pin head, I put a tad on the back of my hand and use it very light and build up if I need it, Its also great for covering up any imperfections around the nose, small blemishes, and it has a nice glow. It takes a bit of getting use to working with it but once you get it down it works great!!

Results
Value
Recommend
Reviewed by
Cynthia L.
Sunday, June 08, 2014
Excuse me Mrs. Paula

I so enjoy reading your reviews & I have learned so much about skincare...However, when searching for something it seems all reviews say "there are better options out there"-It would be awesome to list a few of those options on the review :-) Seems like I'm in the minority w dry skin..

Value
Results
Recommend
Reviewed by
Jessica S
Wednesday, April 02, 2014
hard to spread, good coverage

I agree much with Paula's review. There is good coverage offered, without it being super thick (like Benefit concealers). But it is thick enough that its kinda hard to get on the area. I defeated this issue by patting it on with my damp Beauty Blender sponge tip. I also find that it seems sticky, so I set mine with powder, which is a supposed no-no. For the cost=no.

Value
Recommend
Results
Reviewed by
Jean L
Sunday, August 18, 2013
Excellent Conceler

I disagree with Paula's "Good: rating. I find this to be an excellent concealer. It does not settle into creases and I like the color. For me, it is easy to apply and doe not give a shiney or wet look. It produces a matte finish.

Results
Value
Recommend
Reviewed by
DENA M.
WRITE A COMMENT
Enter a title for your review
 
First Name, Last Initial
Optional
Email Address
 
How would you rate this product on the following:
Results
Value
Recommend
     
     
     
Review
500 characters left
 
SUBMIT
CANCEL

Terms of Use

585631-IIS3 v1.0.0.369 2/28/2015 9:55:54 AM