Celebration Foundation is a pressed-powder foundation that IT Cosmetics claims has a variety of anti-aging properties courtesy of ingredients like niacinamide, peptides, antioxidants, and "hyaluronic filling spheres." While this all sounds amazing, the truth is that many of these ingredients will start losing their effectiveness as soon as you open the compact. Long story short: Don't purchase this on the basis of its anti-aging claims alone—those ingredients won't last for long in this type of packaging.
As for the foundation itself, it's merely average. It provides medium coverage (not completely full coverage as claimed) and comes in five shades, which are yellow-based enough to appear natural on many skin tones.
This powder feels silky and doesn't fade; however, it also tends to accentuate dry spots on the face and can highlight larger pores, which is strange, because powder is generally good at minimizing the appearance of pores.
- Shades appear natural on many skin tones.
- Feels silky and lasts without fading.
- Expensive for what you get.
- Can accentuate dry spots and large pores.
Mica, Titanium Dioxide, Zinc Oxide, Lauroyl Lysine, Zinc Stearate, Ethylhexyl Palmitate, Silica, Water, Glycerin, Aloe Barbadensis Leaf Extract, Carica Papaya Fruit Extract, Punica Granatum Extract, Vitis Vinifera Grape Seed Extract, Chamomilla Recutita Matricaria Flower Extract, Camellia Oleifera Leaf Extract, Camellia Sinensis Leaf Extract, Rosa Canina Flower Extract, Olea Europaea Olive Fruit Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Collagen, Silk Powder, Niacinamide, Retinyl Palmitate, Silica Dimethyl Silylate, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Butylene Glycol, Phenoxyethanol, Carbomer, Polysorbate 20. May contain: Iron Oxides.
IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.
Other than this abundant television exposure, the main draw of IT Cosmetics is its claim that the company works with leading plastic surgeons from Brazil to create products containing the very latest anti-aging technologies. That sounds intriguing, but is a bit silly when you consider that most plastic surgeons don’t know anything about skin care or cosmetic ingredient research. Consulting a cosmetic surgeon about anti-aging formularies is like consulting a taxi driver about how to fly an airplane! You’d think Lima and her team would instead want to consult a dermatologist, but even that’s not a slam-dunk for ensuring your anti-aging products are a cut above the rest, given that dermatologists also are not trained in skin-care formulations.
The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great ingredients, but because many of IT Cosmetics’ products are packaged in containers that expose these delicate ingredients to light and air, any benefit is reduced as soon as you open the jar or compact (something the plastic surgeons from Brazil obviously didn’t know).
There are also some distinct weaknesses in the line, including an average yet pricey eyebrow pencil, powder illuminator, and eyeshadow whose performances don’t justify the expense (especially not when you factor in the high shipping fees QVC charges).
Of course, IT Cosmetics also has some products that are worth checking out. The line boasts an excellent powder blush, mascara, creme illuminator, hydrating cream lipstick, and many other products—including a full-coverage concealer that is truly full coverage—that are very good. However, while these products are good, they are not so unique that similar products can’t be found elsewhere for less money. As with any line that has a mix of good, so-so, and bad products, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.
For more information on IT Cosmetics, visit www.itcosmetics.com.