10.24.2013
2
21
Hello Light Powder Illuminizer
Rating
$24
Category:Makeup > Face & Body Illuminating/Shimmer > Face Shimmer
Last Updated:10.24.2013
Jar Packaging:No
Tested on animals:No
Review Overview

Hello Light is a good highlighting product to use on cheeks, forehead, or the bridge of the nose.

This smooth, illuminating powder gives skin an attractive glow without emphasizing pores or fine lines. The shimmer is subtle enough for daytime wear, but be ware, if you have oily skin any shine will make it look more oily. The only downside is that this product can be a bit messy to apply due to powder being extra-dusty when picked up with a brush. The antioxidants and peptides (anti-aging ingredients) are unlikely to remain stable in a product like this that’s routinely exposed to light and air. This isn’t the shimmer powder to choose if you want more anti-aging ingredients.

Pros:
  • Shimmery powder is subtle and attractive.
  • Texture doesn't emphasize pores or fine lines.
  • Fragrance-free.
Cons:
  • Can be too shiny for daytime wear or for those with oily skin.
Claims
Ingredients

Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Water (Aqua), Euterpe Oleracea Fruit Extract, Butylene Glycol, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Camellia Sinensis (Leaf) Extract). May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Brand Overview

Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.

Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.

IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isn’t a good thing.

Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesn’t affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics’ antioxidant-boosted blush or powders.

Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit www.itcosmetics.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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07.08.2014
Love this product

I was looking for a face illuminizer that looked natural. I noticed that Paula's Choice did not have one so I started looking at other products. I did a search on Beautipedia and this one caught my attention as did a couple others. When I went to Ulta they didn't have some of the drug store brand type so I looked at the prestige brands. This one seemed to be the same as others but a little less expensive so I thought I would give it a try. I really do like it and will buy it again.

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Julie B.
06.21.2014
IT Cosmetics Hello Light Powder Illuminizer

This is a very nice product. I use only on the tops of my cheeks; directly above and below my eyebrows and occasionally down the bridge of my nose. I do not open the sifter completely....I only expose about 3 or 4 holes and leave the rest covered. I replace the puff each time as well. This method avoids messiness. I use a small, fluffy eyeshadow brush when applying so as not to get product anywhere on my face other than where I want subtle brightness. There is a good amount of product for$

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N from MO
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