10.24.2013
2
IT Cosmetics
Hello Light Powder Illuminizer
Rating
$24
Category:Makeup > Face & Body Illuminating/Shimmer > Face Shimmer
Last Updated:10.24.2013
Jar Packaging:False
pH:
Tested on animals:No
Overview

Hello Light is a good highlighting product to use on cheeks, forehead, or the bridge of the nose.

This smooth, illuminating powder gives skin an attractive glow without emphasizing pores or fine lines. The shimmer is subtle enough for daytime wear, but be ware, if you have oily skin any shine will make it look more oily. The only downside is that this product can be a bit messy to apply due to powder being extra-dusty when picked up with a brush. The antioxidants and peptides (anti-aging ingredients) are unlikely to remain stable in a product like this that’s routinely exposed to light and air. This isn’t the shimmer powder to choose if you want more anti-aging ingredients.

Pros:
  • Shimmery powder is subtle and attractive.
  • Texture doesn't emphasize pores or fine lines.
  • Fragrance-free.
Cons:
  • Can be too shiny for daytime wear or for those with oily skin.
Claims
Ingredients

Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Water (Aqua), Euterpe Oleracea Fruit Extract, Butylene Glycol, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Camellia Sinensis (Leaf) Extract). May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).

Brand Overview

Strengths: Vitality Cheek Flush; Hello Lashes 5-in-1 Treatment Mascara; Hello Light Anti-Aging Creme Illuminator; Vitality Lip Flush.

Weaknesses: Most IT Cosmetics products are overpriced; the loose-powder products tend to be quite messy; unimpressive eyeshadows; over-inflated anti-aging claims for a majority of the products in the line; the serum seems impressive, but comes up short on its anti-aging promises.

IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

Other than this abundant television exposure, the main draw of IT Cosmetics is its claim that the company works with leading plastic surgeons from Brazil to create products containing the very latest anti-aging technologies. That sounds intriguing, but is a bit silly when you consider that most plastic surgeons don’t know anything about skin care or cosmetic ingredient research. Consulting a cosmetic surgeon about anti-aging formularies is like consulting a taxi driver about how to fly an airplane! You’d think Lima and her team would instead want to consult a dermatologist, but even that’s not a slam-dunk for ensuring your anti-aging products are a cut above the rest, given that dermatologists also are not trained in skin-care formulations.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great ingredients, but because many of IT Cosmetics’ products are packaged in containers that expose these delicate ingredients to light and air, any benefit is reduced as soon as you open the jar or compact (something the plastic surgeons from Brazil obviously didn’t know).

There are also some distinct weaknesses in the line, including an average yet pricey eyebrow pencil, powder illuminator, and eyeshadow whose performances don’t justify the expense (especially not when you factor in the high shipping fees QVC charges).

Of course, IT Cosmetics also has some products that are worth checking out. The line boasts an excellent powder blush, mascara, creme illuminator, hydrating cream lipstick, and many other products—including a full-coverage concealer that is truly full coverage—that are very good. However, while these products are good, they are not so unique that similar products can’t be found elsewhere for less money. As with any line that has a mix of good, so-so, and bad products, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit www.itcosmetics.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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Tuesday, July 08, 2014
Love this product

I was looking for a face illuminizer that looked natural. I noticed that Paula's Choice did not have one so I started looking at other products. I did a search on Beautipedia and this one caught my attention as did a couple others. When I went to Ulta they didn't have some of the drug store brand type so I looked at the prestige brands. This one seemed to be the same as others but a little less expensive so I thought I would give it a try. I really do like it and will buy it again.

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Julie B.
Saturday, June 21, 2014
IT Cosmetics Hello Light Powder Illuminizer

This is a very nice product. I use only on the tops of my cheeks; directly above and below my eyebrows and occasionally down the bridge of my nose. I do not open the sifter completely....I only expose about 3 or 4 holes and leave the rest covered. I replace the puff each time as well. This method avoids messiness. I use a small, fluffy eyeshadow brush when applying so as not to get product anywhere on my face other than where I want subtle brightness. There is a good amount of product for$

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N from MO
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