This foundation's lightweight liquid texture is perfect for normal to slightly dry or slightly oily skin, and the formula includes several antioxidants and other skin-beneficial ingredients that will help keep skin looking and feeling healthy. Ironically, the antioxidants are paired with an ingredient that delivers oxygen to the skin—so in effect they cancel each other out (more on the oxygen issue below.
The shade range is workable for light to medium deep skin tones, but that's it—lighter to darker skin tones won't find options.
Back to the oxygen contradiction. This foundation delivers oxygen to the skin via an ingredient called perflurodecalin. While there is a study that shows this ingredient improves skin's ability to hold moisture, it also says the results are not conclusive, and it is only one study (International Journal of Cosmetic Science, June 1996). On the other hand, there also are studies showing perflurodecalin can cause free-radical damage and inhibit blood flow. One thing is definite, however, there are no studies showing it can repair wrinkles or prevent them from occurring. And even if bringing more oxygen to skin was a good thing, the antioxidants in this foundation work against the oxygen!
Aside from the dubious oxygen claims, there is a lot to like about this fragrance-free foundation, but it has a one more significant flaw, discussed below.
A larger concern and part of the reason for this foundation's poor rating is the inclusion of the preservative methylisothiazolinone. This preservative is a known irritant whose use in leave-on products is generally not recommended (Sources: Contact Dermatitis, December 2012, pages 334–341, and November 2011, pages 276–285). Because the amount of this preservative appears to be greater than usual, we cannot recommend this foundation despite some strong positives.
- Lightweight liquid is easy to blend and looks natural.
- Formula includes some notable antioxidants.
- Contains more preservative (in this case, phenoxyethanol) than anti-aging ingredients.
- Also contains the preservative methylisothiazolinone, which can be sensitizing, and the amount in this foundation is cause for concern.
Aqua, Glycerin, Glycerth-26, PEG-8, Caprylyl Methicone, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Diethylhexyl Carbonate, Isohexadecane, Dimethicone, Isododecane, Isostearyl Palmitate, Isostearyl Isotearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9, Polydimethylsiloxane Dimethicone, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol, Ethylhexylglycerin, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Methylisothiazolinone, Sodium Hyaluronate, Perfluorodecalin, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanate, Cholesteryl, Chloride, Steareth-20, N-Hydroxysuccinimide, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrihiza Glabra (Licorice) Root Extract, Helianthus Annuss (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil.
IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.
Other than this abundant television exposure, the main draw of IT Cosmetics is its claim that the company works with leading plastic surgeons from Brazil to create products containing the very latest anti-aging technologies. That sounds intriguing, but is a bit silly when you consider that most plastic surgeons don’t know anything about skin care or cosmetic ingredient research. Consulting a cosmetic surgeon about anti-aging formularies is like consulting a taxi driver about how to fly an airplane! You’d think Lima and her team would instead want to consult a dermatologist, but even that’s not a slam-dunk for ensuring your anti-aging products are a cut above the rest, given that dermatologists also are not trained in skin-care formulations.
The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great ingredients, but because many of IT Cosmetics’ products are packaged in containers that expose these delicate ingredients to light and air, any benefit is reduced as soon as you open the jar or compact (something the plastic surgeons from Brazil obviously didn’t know).
There are also some distinct weaknesses in the line, including an average yet pricey eyebrow pencil, powder illuminator, and eyeshadow whose performances don’t justify the expense (especially not when you factor in the high shipping fees QVC charges).
Of course, IT Cosmetics also has some products that are worth checking out. The line boasts an excellent powder blush, mascara, creme illuminator, hydrating cream lipstick, and many other products—including a full-coverage concealer that is truly full coverage—that are very good. However, while these products are good, they are not so unique that similar products can’t be found elsewhere for less money. As with any line that has a mix of good, so-so, and bad products, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.
For more information on IT Cosmetics, visit www.itcosmetics.com.