12.30.2014
1
269
Vitality Cheek Flush
Rating
$24
Category:Makeup > Blushes
Last Updated:12.30.2014
Jar Packaging:No
Tested on animals:No
Review Overview

This fragrance-free long-wearing pressed-powder blush stands out as one of IT Cosmetics' star products. A light dusting of this finely milled, highly pigmented powder is enough to achieve vibrant, healthy color. The shades are mostly rose tones, but a bright coral option is also available. All are workable for light to deep skin tones.

As for the anti-aging claims, they don't hold water. While this is an excellent blush, the "hydra-luxe technology" they go on and on about on the label isn't what makes it worth checking out. Powders don't hydrate, they absorb water, and although the formula includes antioxidants and other skin-beneficial ingredients, the packaging won't keep them stable.

Pros:
  • Silky, finely milled pressed powder.
  • Highly pigmented; a little goes a long way.
  • Workable shades for light to deep skin tones.
  • Fragrance-free.
Cons:
  • Anti-aging claims don't hold water.
Claims
Ingredients
Mica, Dimethicone, Magnesium Stearate, Lauroyl Lysine, Carthamus Tinctorius (Safflower) Seed Oil, Tocopheryl Acetate, Ascorbyl Palmitate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Punica Granatum (Pomegranate) Extract, Camellia Sinensis Leaf Extract, Camellia Oleifera Seed Extract, Vitis Vinifera (Grape) Seed Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Laminaria Ochroleuca Extract, Retinyl Palmitate, Ethylhexyl Palmitate, Silica Dimethyl Silylate, Butylene Glycol, Hyaluronic Acid, Lonicera Caprifolium Flower Extract, Lonicera Japonica Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Blue 1 Lake (CI 42090:2), Yellow 5 Lake (CI 19140:1), Ultramarines (CI 77007), Red 27 Lake (CI 45410:1).

NOTE: Ingredients may vary by shade from the above listing.

Brand Overview

Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.

Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.

IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isn’t a good thing.

Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesn’t affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics’ antioxidant-boosted blush or powders.

Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit www.itcosmetics.com.

About the Experts

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The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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03.16.2014
Great blusher

One of the best cheek colors I've used in a VERY long time. Beautypedia review right on the mark. So impressed I switched from my long time cheek tint to this powder. Absolutely love the rose color; gives a healthy color without settling into fine lines and a little goes a long way.

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