04.19.2013
1
34
Vitality Glow Anti-Aging Matte Bronzer
Rating
$34
Last Updated:04.19.2013
Jar Packaging:No
Tested on animals:No
Review Overview

The price of this fragrance-free bronzer is steep, especially considering that it can't achieve any of its anti-aging claims. Although the formula includes antioxidants and other skin-beneficial ingredients, the packaging won't keep them stable because these delicate ingredients are exposed to light and air with each use.

This is still a good, well-formulated bronzer option for all skin types. The silky texture of the pressed powder applies and blends easily, leaving a gorgeous non-drying matte finish. The realistic tan color is perfect for adding subtle warmth to light to medium skin tones.

Pros:
  • Silky texture applies and blends easily.
  • Non-drying matte finish.
  • Realistic tan color; neither too red nor too orange.
  • Fragrance-free.
Cons:
  • Can't achieve anti-aging claims.
  • Easily replaced by less expensive options.
Claims
Ingredients
Brand Overview

Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.

Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.

IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isn’t a good thing.

Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesn’t affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics’ antioxidant-boosted blush or powders.

Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit www.itcosmetics.com.

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The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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05.25.2014
Best Bronzer!

Best bronzer I have used! This product is fabulous I never thought I would love a bronzer but I love this one! It's so natural looking, doesn't make me look muddy at all and I have light skin. I just love it! Will continue to purchase.

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Reviewed by
Maria, F
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