12.19.2014
2
287
Vitality Lip Flush
Rating
$20
Category:Makeup > Lipsticks > Cream Lipstick
Last Updated:12.19.2014
Jar Packaging:No
Tested on animals:No
Review Overview

This fragrance-free cream lipstick is on the pricey side, but it goes beyond the typical cream lipstick formula to include several ingredients that can help keep lips smooth and hydrated. Another benefit is that when the lipstick has worn off, much of the color remains in place as a stain, thus allowing more time between necessary touch-ups.

The shade selection is very limited, but it includes attractive pink and rose tones that are workable for all skin tones, assuming you don't mind light, soft colors.

Pros:
  • Fragrance-free.
  • Keeps lips smooth and hydrated.
  • Wears off evenly, and leaves a long-wearing stain.
Cons:
  • None.
Claims
Ingredients

Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Butyrospermum Parkii (Shea Butter), Caprylic/Capric Triglyceride, Beeswax, Euphorbia Cerifera (Candelilla) Wax, Jojoba Esters, Sorbitan Sesquioleate, Cetyl Alcohol, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Oligopeptide, Carthamus Tinctorius (Safflower) Seed Oil, Tocopherol, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Punica Granatum (Pomegranate) Extract, Camellia Oleifera (Green Tea) Leaf Extract, Camellia Sinensis (White Tea) Leaf Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Butylene Glycol, Silica Dimethyl Silylate, Hyaluronic Acid, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (HoneySuckle) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Red 27 Lake (CI 45410).

NOTE: Ingredients may vary by shade from the above listing.

Brand Overview

Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.

Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.

IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isn’t a good thing.

Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesn’t affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics’ antioxidant-boosted blush or powders.

Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit www.itcosmetics.com.

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The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
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05.25.2013
Love!

I love Lip Flush, and agree with Paula's "Best" review. It keeps my lips from getting dry, and it is fun to see the color change from clear to pink. I mostly use it under my regular lipstick to keep my lips moist and retain color after my regular lipstick wears off.

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Reviewed by
Anonymous
05.09.2013
Lovely lip color

Just as Paula has said, this lip color leaves your lips soft and hydrated without being sticky. The color starts almost clear but darkens within minutes to compliment your skin color and then lasts quite a while. I got mine as part of a special sale in a set but even though it is expensive, I will buy it again.

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Reviewed by
Carol H.
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