12.19.2014
2
264
Vitality Lip Flush
Rating
$20
Category:Makeup > Lipsticks > Cream Lipstick
Last Updated:12.19.2014
Jar Packaging:No
Tested on animals:No
Review Overview

This fragrance-free cream lipstick is on the pricey side, but it goes beyond the typical cream lipstick formula to include several ingredients that can help keep lips smooth and hydrated. Another benefit is that when the lipstick has worn off, much of the color remains in place as a stain, thus allowing more time between necessary touch-ups.

The shade selection is very limited, but it includes attractive pink and rose tones that are workable for all skin tones, assuming you don't mind light, soft colors.

Pros:
  • Fragrance-free.
  • Keeps lips smooth and hydrated.
  • Wears off evenly, and leaves a long-wearing stain.
Cons:
  • None.
Claims
Ingredients

Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Butyrospermum Parkii (Shea Butter), Caprylic/Capric Triglyceride, Beeswax, Euphorbia Cerifera (Candelilla) Wax, Jojoba Esters, Sorbitan Sesquioleate, Cetyl Alcohol, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Oligopeptide, Carthamus Tinctorius (Safflower) Seed Oil, Tocopherol, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Punica Granatum (Pomegranate) Extract, Camellia Oleifera (Green Tea) Leaf Extract, Camellia Sinensis (White Tea) Leaf Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Butylene Glycol, Silica Dimethyl Silylate, Hyaluronic Acid, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (HoneySuckle) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Red 27 Lake (CI 45410).

NOTE: Ingredients may vary by shade from the above listing.

Brand Overview

Strengths: Vitality Cheek Flush; Hello Lashes 5-in-1 Treatment Mascara; Hello Light Anti-Aging Creme Illuminator; Vitality Lip Flush.

Weaknesses: Most IT Cosmetics products are overpriced; the loose-powder products tend to be quite messy; unimpressive eyeshadows; over-inflated anti-aging claims for a majority of the products in the line; the serum seems impressive, but comes up short on its anti-aging promises.

IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

Other than this abundant television exposure, the main draw of IT Cosmetics is its claim that the company works with leading plastic surgeons from Brazil to create products containing the very latest anti-aging technologies. That sounds intriguing, but is a bit silly when you consider that most plastic surgeons don’t know anything about skin care or cosmetic ingredient research. Consulting a cosmetic surgeon about anti-aging formularies is like consulting a taxi driver about how to fly an airplane! You’d think Lima and her team would instead want to consult a dermatologist, but even that’s not a slam-dunk for ensuring your anti-aging products are a cut above the rest, given that dermatologists also are not trained in skin-care formulations.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great ingredients, but because many of IT Cosmetics’ products are packaged in containers that expose these delicate ingredients to light and air, any benefit is reduced as soon as you open the jar or compact (something the plastic surgeons from Brazil obviously didn’t know).

There are also some distinct weaknesses in the line, including an average yet pricey eyebrow pencil, powder illuminator, and eyeshadow whose performances don’t justify the expense (especially not when you factor in the high shipping fees QVC charges).

Of course, IT Cosmetics also has some products that are worth checking out. The line boasts an excellent powder blush, mascara, creme illuminator, hydrating cream lipstick, and many other products—including a full-coverage concealer that is truly full coverage—that are very good. However, while these products are good, they are not so unique that similar products can’t be found elsewhere for less money. As with any line that has a mix of good, so-so, and bad products, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit www.itcosmetics.com.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
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05.25.2013
Love!

I love Lip Flush, and agree with Paula's "Best" review. It keeps my lips from getting dry, and it is fun to see the color change from clear to pink. I mostly use it under my regular lipstick to keep my lips moist and retain color after my regular lipstick wears off.

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Reviewed by
Anonymous
05.09.2013
Lovely lip color

Just as Paula has said, this lip color leaves your lips soft and hydrated without being sticky. The color starts almost clear but darkens within minutes to compliment your skin color and then lasts quite a while. I got mine as part of a special sale in a set but even though it is expensive, I will buy it again.

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Reviewed by
Carol H.
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