Longest Lash Thickening and Lengthening Mascara
Last Updated:06.19.2013
Jar Packaging:No
Tested on animals:No
Review Overview

We have no idea why this Iredale mascara costs twice as much as her other lash-enhancing options because the results certainly aren’t worth the price. (We actually called the company to see if the price was listed correctly—it was, but even the sales rep didn’t have a good explanation as to why, and usually a sales person can spin just about anything in the world of cosmetics.) That’s not to say this isn’t a good mascara, because it most certainly is—lashes are appreciably lengthened, separated without clumps, and left with a soft fringe. Any thickness is hard to come by, so ignore all claims that this brings lashes to their fullest potential. We can think of several mascaras at the drugstore whose all-around performance beats this handily, so there is no reason to spend this kind of money.

Longest Lash is available in several colors, including plums, grays, and even a dark blonde shade, which is unusual. These can be a fun departure from classic black or brown, but they don’t have a huge impact on enhancing eye color. Besides, if you’re interested in trying mascara shades beyond black or brown, Almay has various options for less than $10.

Brand Overview

Jane Iredale At-A-Glance

Strengths: Lip balm with SPF 15 (a rare find); some impressive makeup, particularly the powder-based products; most of the makeup brushes are good.

Weaknesses: Skincare isn’t Iredale’s strong suit; mostly bad concealers; PureMoist LipColours SPF 18 contain irritating peppermint; some superfluous specialty products.

The Jane Iredale line primarily features its mineral makeup, along with several other cosmetics. The skin-care selection from Jane Iredale is limited to a few ancillary products, although a couple of them are definite options if you're a fan of this line.

For more information about Jane Iredale, call (800) 869-9420 or visit the Web site at www.janeiredale.com.

Iredale's color line is advertised as "The Skin Care Makeup," but it isn't skin-care-like at all, at least not in the way you may imagine. Ingredients like boron nitride, mica, and zinc stearate (also known as zinc soap) have no benefit for skin, and they are the primary ingredients of Iredale's loose powders. A few of the products do include mineral-based, gentle sunscreens and a smattering of antioxidants (though the packaging will render them unstable after opening). The ingredient lists are also relatively short, which is beneficial for those with sensitivities, but that's about as skin-caring as this line gets.

You do need to be wary of some of Iredale's questionable claims, such as "Because our bases are concentrated pigment, the coverage we can achieve is far superior to normal makeup with a minimum amount of product. This is why mineral makeup should always look sheer and natural." These powders can be applied sheer, but the very nature of these ingredients results in products that are heavy-textured and that, like it or not, can look powdery and "made-up" on the skin. This is especially true if you have any dry patches, because these mineral powders, which also claim to "trap moisture," will exacerbate any dryness and can look caked and change color over very oily areas. Actually they do trap moisture, but they trap it away from the skin. That's the nature of any powdered mineral - they are absorbent and as a result can be drying.

Iredale denigrates talc, dismissing it as cheap filler material and an irritant, but talc is the essential backbone for a number of the most luxurious-feeling powders you will find, some of which have a softness and virtually seamless finish on the skin that other lines (including Iredale's) should envy. And talc is not irritating, at least not any more than the mica Iredale chose to use in its place. Even more significant, talc is a natural ingredient and a mineral. Despite this, all of Iredale's claims revolving around how mineral makeups are better for skin are marketing hype to the max. The most important element of her mineral makeup is the overall gentle, fragrance-free formula that provides outstanding sun protection.

If the concept of a powdered makeup different from the traditional talc-based powders you've seen at the cosmetics counters or drugstores appeals to you, then this line presents some fine choices. We would recommend using caution when you read (or are told) about the inflated benefits of some rather ordinary but nevertheless effective ingredients. However, with a few exceptions, there is certainly nothing in these straightforward formulations that’s harmful or irritating, and that's always beneficial.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Feel good about this one

This is a great product just as others have stated. For me the price isn't as big of an issue, I feel good knowing that it was never tested on animals and that this company has chosen to use alternative methods to ensure their cosmetics are safe for our use :)

Reviewed by
Christa T
Longest Lash Mascara, gives me long lashes...

I received Jane Iredale Longest Lash Mascara as a gift with purchase. I really like the product but I didn't know anything about it until I read Paula's review. It does just what she says, it makes my eyelashes long and there is no clumping. I didn't even realize how expensive it was until I saw it on Paula's website. When doing my makeup I choose it over my other Paula approved mascara's. When I run out I might buy it but I detest paying twice what the going rate is for comparable items. I wish Paula had named the other comprable mascara's to this one. I would have liked to find something less expensive that performs just as well. I use other Jane Iredale products that are reviewed well by Paula. Thanks Paula for all your work to help us in weeding through all the false claims cosmetic companies make to sell a product.

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