03.31.2015
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Argan Illuminizer
Rating
$28
Category:Makeup > Face & Body Illuminating/Shimmer > Face Shimmer
Last Updated:03.31.2015
Jar Packaging:No
Tested on animals:No
Review Overview

This liquid shine product delivers a golden-bronze shimmer to brighten skin. It is best suited for those with a light to medium-light skin tone, but it has some shortcomings.

Argan Illuminizer can be mixed with a liquid foundation, but whether you use this alone or with foundation, thorough blending is required for an even, streak-free application, which is tricky at best. Although this can be an attractive way to add shine to your face or body, there are less expensive options that are easier to blend. You'll find those on our Best Face & Body Illuminating/Shimmer Products list.

Pros:
  • Fluid texture is lightweight and mixes well with liquid foundation.
  • Radiant, golden-shimmer finish has a brightening effect on skin.
  • A little goes a long way.
Cons:
  • Requires extra effort to blend on evenly for a streak-free application.
  • Light color doesn't show up well on darker skin tones.

More Info:

All of Josie Maran's products contain argan oil, even the makeup. Despite how they market this ingredient, it isn't a cure-all or a must-have. Argan oil is merely a good, non-fragrant plant oil. Like all non-fragrant plant oils, it is a natural source of beneficial fatty acids (skin-repairing ingredients) and antioxidants.

Argan oil is particularly useless in a makeup product because the oil quickly goes rancid when exposed to air. You can read more about the folklore and genuine benefits behind argan oil here.

Claims
Ingredients
Brand Overview

Josie Maran At-A-Glance

Strengths: The sunscreens provide broad-spectrum protection; well-formulated daytime moisturizer with sunscreen; excellent tinted moisturizer for dry skin; smooth, natural-looking pressed powder; uniquely effective gel blush.

Weaknesses: Expensive; the cleansers contain irritating citrus oil; malodorous lip gloss; lackluster to poor mascaras; the Argan Matchmaker Serum Foundation is an epic fail.

The Josie Maran brand was founded by supermodel and former Maybelline spokeswoman Josie Maran. By almost any definition, Maran is an iconic beauty. Like Cindy Crawford before her, who launched a namesake product line, Maran used her notoriety from modeling to do the same thing.

Anytime a model with celebrity status launches a cosmetic line, the curiosity among consumers is intense. The question lingers: Is Maran so beautiful because of these products? Of course not! She was magnificent long before her products were launched, and being born beautiful is not a sign of skin-care knowledge.

Almost every Josie Maran product is centered around the allegedly miraculous argan oil. This non-fragrant plant oil is said to do everything from reduce wrinkles to heal acne, while giving you younger-looking skin. Argan oil isn't a bad ingredient, as it contains beneficial lipids and fatty acids for skin, as well as vitamin E and other antioxidants, but it isn't the only oil that has these kinds of properties. Even more to the point, no single ingredient does it all for skin. It's just like your diet: if you eat only one type of food, you'd soon be malnourished. Skin is the body's largest organ, and it requires a variety of useful ingredients to look and function at its best.

It's worth pointing out also that although argan oil does have benefit for skin, it's gimmicky at best to include it in products like eyeshadow and mascara, but that's what you'll find in Maran's line. Oil in a mascara and eyeshadow will make those products slip and slide off your face and lashes, but there is barely any in her makeup products so not to worry. Even if argan oil had benefit in makeup, it wouldn't remain stable—it would quickly turn rancid when exposed to air.

Despite some high points, the makeup fails overall because when compared to less expensive options at the drugstore, Maran's color options are more average than exceptional.

Although makeup comprises the bulk of this line's offerings, Maran has several skin-care products, too. None of them are must-haves, although a handful of them have decent formulas. Like most lines that use predominantly natural ingredients, there are some fragrant oils present that smell great, but they can irritate your skin and lead to collagen breakdown.

Many of Maran's products are labeled as having a "natural formula," which often is not the case; there are plenty of synthetic ingredients present, including silicones and a synthetic film-forming agent. Those are not bad for skin, but it just shows that you can't trust the company's claims.

For more information about Josie Maran, call (855) 461-6512 or visit www.josiemarancosmetics.com.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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01.31.2015
Blend before you apply

I squeeze my moisturizer into my hand and then squeeze one small pump of the product on too of it & mix it together before I put it on my face. I am really pale so this serves as a tinted moisturizer for me. I am also ecstatic it does not irritate my rosacea prone skin.

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Rebecca N
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