Argan Illuminizer (Discontinued) (Discontinued)
Last Updated:03.31.2015
Jar Packaging:No
Tested on animals:No
Review Overview

NOTE: This product has been discontinued, but we'll be checking out the new Enlightenment Illuminizers soon!

This liquid shine product delivers a golden-bronze shimmer to brighten skin. It is best suited for those with a light to medium-light skin tone, but it has some shortcomings.

Argan Illuminizer can be mixed with a liquid foundation, but whether you use this alone or with foundation, thorough blending is required for an even, streak-free application, which is tricky at best. Although this can be an attractive way to add shine to your face or body, there are less expensive options that are easier to blend. You'll find those on our Best Face & Body Illuminating/Shimmer Products list.

  • Fluid texture is lightweight and mixes well with liquid foundation.
  • Radiant, golden-shimmer finish has a brightening effect on skin.
  • A little goes a long way.
  • Requires extra effort to blend on evenly for a streak-free application.
  • Light color doesn't show up well on darker skin tones.
Brand Overview

Josie Maran At-A-Glance

Strengths: The sunscreens provide broad-spectrum protection; well-formulated daytime moisturizer with sunscreen; excellent tinted moisturizer for dry skin; uniquely effective gel blush.

Weaknesses: Expensive; some products are potently fragranced.

The Josie Maran brand was founded by supermodel and former Maybelline spokesperson Josie Maran. Almost every Josie Maran product is centered on the ingredient argan oil, which the brand attributes many beneficial qualities—some of which are true, and some claims made stretch the facts a bit. According to the brand, this non-fragrant plant oil is said to do everything from reduce wrinkles to heal acne, while giving you younger-looking skin.

Argan oil does contain beneficial lipids and fatty acids for skin, as well as vitamin E and other antioxidants—but we should note that it isn't the only oil with such properties. Even more to the point, no single ingredient does it all for skin. It's just like your diet: if you eat only one type of food, you'd soon be malnourished. Skin is the body's largest organ, and it requires a variety of useful ingredients to look and function at its best.

Fortunately, the Josie Maran brand does include many beneficial ingredient’s in some of its best products, and does have some unique offerings to consider. It's worth pointing out also that although argan oil does have benefit for skin, it’s less beneficial to include it in products like eyeshadow and mascara. It does add a unique quality to some makeup, however, especially in a few of the brands lip formulas.

We should note that while the brand relies heavily on the natural theme in its marketing—and there isn’t anything wrong with that—it doesn’t talk about the beneficial ingredients used that aren’t so natural. There isn’t anything wrong with using naturally-derived ingredients, but it strikes us as disingenuous to not tout the benefits of synthetic ingredients such as silicones, preservatives, coloring agents and film formers that also appear in many of Josie Maran products.

As is the case with many brands that use predominantly natural ingredients, there are some fragrant oils to be wary of, as these can be problematic for any skin type (but especially so for those with sensitivity concerns). However, there are a few products here that are absolutely worth considering and unique—see our individual reviews on the brand for more details.

For more information about Josie Maran, call (855) 461-6512 or visit www.josiemarancosmetics.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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I do not believe this product is discontinued.. Mecca keeps re-stocking it so seems to me it's widely available.. Please revise your info

Reviewed by
Josie Maran Products

I love this illuminizer! I mix a small amount with my tinted moisturizer and it gives me that lit from within glow for my 47 year old skin. I disagree with the statement above that none of Josie Maran's products are must haves. The Black Oil Mascara is my HG mascara, as it makes my lashes long and lush, it does not dry out my lashes, nor create irritation like most mascara's on the market do. I love the Watercolor Cheek Gelee and eyeshadow for it's sheer, natural color.

Reviewed by
Beautypedia Team Response

I'm with ya! The Josie Maran line, along with many around Beautypedia, will be getting updates soon. For now, the brand summary and a few of the products here have been updated. Thank you for sharing your thoughts! - Nathan

Blend before you apply

I squeeze my moisturizer into my hand and then squeeze one small pump of the product on too of it & mix it together before I put it on my face. I am really pale so this serves as a tinted moisturizer for me. I am also ecstatic it does not irritate my rosacea prone skin.

Reviewed by
Rebecca N
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