Argan Mascara (Discontinued)

Price:
$22 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
3/25/2013
Jar Packaging:
No
Tested On Animals:
No

Argan Mascara is a major disappointment if you're expecting substantial length or volume because it fails to provide an adequate amount of either. On top of that, it also has the tendency to flake throughout the day. Overall, this mascara is a complete dud and waste of money!

Pros:
  • Doesn't clump or smear.
Cons:
  • Expensive (a mascara costing this much should be near-perfect).
  • Fails to provide substantial length or volume.
  • Doesn't transfer well from the brush to lashes, requiring several coats.
  • Flakes throughout the day.

More Info:

All of Josie Maran's products contain argan oil, even the mascara! Despite how they market this ingredient, it isn't a cure-all or a must-have. Argan oil is merely a good, non-fragrant plant oil. Like all non-fragrant plant oils, it is a natural source of beneficial fatty acids (skin-repairing ingredients) and antioxidants.

Argan oil is particularly useless in a makeup product because the oil quickly goes rancid when exposed to air. You can read more about the folklore and genuine benefits behind argan oil here.

The Josie Maran brand was founded by supermodel and former Maybelline spokeswoman Josie Maran. By almost any definition, Maran is an iconic beauty. Like Cindy Crawford before her, who launched a namesake product line, Maran used her notoriety from modeling to do the same thing.

Anytime a model with celebrity status launches a cosmetic line, the curiosity among consumers is intense. The question lingers: Is Maran so beautiful because of these products? Of course not! She was magnificent long before her products were launched, and being born beautiful is not a sign of skin-care knowledge.

Almost every Josie Maran product is centered around the allegedly miraculous argan oil. This non-fragrant plant oil is said to do everything from reduce wrinkles to heal acne, while giving you younger-looking skin. Argan oil isn't a bad ingredient, as it contains beneficial lipids and fatty acids for skin, as well as vitamin E and other antioxidants, but it isn't the only oil that has these kinds of properties. Even more to the point, no single ingredient does it all for skin. It's just like your diet: if you eat only one type of food, you'd soon be malnourished. Skin is the body's largest organ, and it requires a variety of useful ingredients to look and function at its best.

It's worth pointing out also that although argan oil does have benefit for skin, it's gimmicky at best to include it in products like eyeshadow and mascara, but that's what you'll find in Maran's line. Oil in a mascara and eyeshadow will make those products slip and slide off your face and lashes, but there is barely any in her makeup products so not to worry. Even if argan oil had benefit in makeup, it wouldn't remain stable—it would quickly turn rancid when exposed to air.

Despite some high points, the makeup fails overall because when compared to less expensive options at the drugstore, Maran's color options are more average than exceptional.

Although makeup comprises the bulk of this line's offerings, Maran has several skin-care products, too. None of them are must-haves, although a handful of them have decent formulas. Like most lines that use predominantly natural ingredients, there are some fragrant oils present that smell great, but they can irritate your skin and lead to collagen breakdown.

Many of Maran's products are labeled as having a "natural formula," which often is not the case; there are plenty of synthetic ingredients present, including silicones and a synthetic film-forming agent. Those are not bad for skin, but it just shows that you can't trust the company's claims.

For more information about Josie Maran, call (855) 461-6512 or visit www.josiemarancosmetics.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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