If there's one makeup product that you don't want to be a surprise, it's your foundation! That's why self-adjusting foundations that start out white and develop into mystery colors are often so disappointing. Consumers spend their money with high hopes that these foundations will magically adjust to their skin tone, but they can't detect your skin color and they won't adapt.
This liquid foundation is based on that same color-matching gimmick, and while the color does develop as you blend and sheer out its fluid texture, the three shades offered hardly address an adequate range of skin tones. If anything, this foundation's surprising sheerness creates the illusion that it matches a variety of skin tones—but you don't get the adequate coverage a foundation should deliver versus a tint. Even more surprising is how this foundation becomes even more transparent as it sets to a matte finish. As a tint it is a consideration for a very narrow range of skin tones, but overall isn't worth your time or money.
- Fluid texture feels weightless on skin.
- Provides hydration to ease minor dryness.
- Matte finish doesn't look chalky or dry.
- Doesn't deliver on self-adjusting promise (no foundation can "self-adjust").
- Two lone shades are insufficient to address a variety of skin tones.
- Both shades leave a noticeable orange cast.
- Once it sets, the coverage is so sheer, you'll wonder why you bothered.
All of Josie Maran's products contain argan oil, even the makeup. Despite how they market this ingredient, it isn't a cure-all or a must-have for your skin. Argan oil is merely a good, non-fragrant plant oil that’s best for dry skin. Like all non-fragrant plant oils, it is a natural source of beneficial fatty acids (skin-repairing ingredients) and antioxidants.
Argan oil is particularly useless in a makeup product because the oil quickly goes rancid when exposed to air. You can read more about the folklore and genuine benefits behind argan oil here.
Coconut Alkanes, Aloe Vera Leaf Juice, Butylene Glycol, Titanium Dioxide, Polymethylsilsesquioxane, Polysilicaone-11, Cetyl PEG/PPG-10/1 Dimethicone, Quarternium-90 Bentonite, Polymethylsilsesquioxane/Benzamidazole/ diamond Copolymer, Soy Lecithin, Argan Oil, Natural Fragrance, Magnesium Aluminum Silicate, Propylene Carbonate, C18-36, Acid Triglyceride, Mica, Polysorbate 20, Silica Dimethicone Silylate, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Silica, Sodium Carboxymethylcellulose, PEG-200, Hexylene Glycol, Polyester-1, Decyl Glucoside, Iron Oxides
The Josie Maran brand was founded by supermodel and former Maybelline spokeswoman Josie Maran. By almost any definition, Maran is an iconic beauty. Like Cindy Crawford before her, who launched a namesake product line, Maran used her notoriety from modeling to do the same thing.
Anytime a model with celebrity status launches a cosmetic line, the curiosity among consumers is intense. The question lingers: Is Maran so beautiful because of these products? Of course not! She was magnificent long before her products were launched, and being born beautiful is not a sign of skin-care knowledge.
Almost every Josie Maran product is centered around the allegedly miraculous argan oil. This non-fragrant plant oil is said to do everything from reduce wrinkles to heal acne, while giving you younger-looking skin. Argan oil isn't a bad ingredient, as it contains beneficial lipids and fatty acids for skin, as well as vitamin E and other antioxidants, but it isn't the only oil that has these kinds of properties. Even more to the point, no single ingredient does it all for skin. It's just like your diet: if you eat only one type of food, you'd soon be malnourished. Skin is the body's largest organ, and it requires a variety of useful ingredients to look and function at its best.
It's worth pointing out also that although argan oil does have benefit for skin, it's gimmicky at best to include it in products like eyeshadow and mascara, but that's what you'll find in Maran's line. Oil in a mascara and eyeshadow will make those products slip and slide off your face and lashes, but there is barely any in her makeup products so not to worry. Even if argan oil had benefit in makeup, it wouldn't remain stable—it would quickly turn rancid when exposed to air.
Despite some high points, the makeup fails overall because when compared to less expensive options at the drugstore, Maran's color options are more average than exceptional.
Although makeup comprises the bulk of this line's offerings, Maran has several skin-care products, too. None of them are must-haves, although a handful of them have decent formulas. Like most lines that use predominantly natural ingredients, there are some fragrant oils present that smell great, but they can irritate your skin and lead to collagen breakdown.
Many of Maran's products are labeled as having a "natural formula," which often is not the case; there are plenty of synthetic ingredients present, including silicones and a synthetic film-forming agent. Those are not bad for skin, but it just shows that you can't trust the company's claims.
For more information about Josie Maran, call (855) 461-6512 or visit www.josiemarancosmetics.com.