Argan Matchmaker Serum Foundation
Last Updated:12.30.2014
Jar Packaging:No
Tested on animals:No
Review Overview

If there's one makeup product that you don't want to be a surprise, it's your foundation! Argan Matchmaker Foundation, a formula that is claimed to "self-adjust" to your skin tone due to being formulated with "chameleon pigments" (yes, that's actually the marketing claim) starts out white and develops into a shade that for us, was disappointingly mismatched.

While the color does develop as you blend and sheer out its fluid texture, the three shades offered hardly address an adequate range of skin tones. Its sheer finish is forgiving, so a shade disparity is less noticeable, which is good because of the shades offered, each had an overly warm undertone that was particularly noticeable on fairer skin tones. Even more surprising is how this foundation becomes even more transparent as it sets to a matte finish. As a tinted moisturizer, it is a consideration for a very narrow range of skin tones, but overall isn't worth your time or money.

  • Fluid texture feels weightless on skin.
  • Provides hydration to ease minor dryness.
  • Matte finish doesn't look chalky or dry.
  • Expensive.
  • Doesn't deliver on self-adjusting promise.
  • Small shade range is insufficient to address a variety of skin tones.
  • Once it sets, the coverage is so sheer, you'll wonder why you bothered.

Claims: A serum foundation formulated with chameleon pigments, an innovative color-match technology that goes on white and instantly adjusts to match your unique and changing natural skintone as it balances and nourishes the skin.


Coconut Alkanes, Aloe Vera Leaf Juice, Butylene Glycol, Titanium Dioxide, Polymethylsilsesquioxane, Polysilicaone-11, Cetyl PEG/PPG-10/1 Dimethicone, Quarternium-90 Bentonite, Polymethylsilsesquioxane/Benzamidazole/ diamond Copolymer, Soy Lecithin, Argan Oil, Natural Fragrance, Magnesium Aluminum Silicate, Propylene Carbonate, C18-36, Acid Triglyceride, Mica, Polysorbate 20, Silica Dimethicone Silylate, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Silica, Sodium Carboxymethylcellulose, PEG-200, Hexylene Glycol, Polyester-1, Decyl Glucoside, Iron Oxides

Brand Overview

Josie Maran At-A-Glance

Strengths: The sunscreens provide broad-spectrum protection; well-formulated daytime moisturizer with sunscreen; excellent tinted moisturizer for dry skin; uniquely effective gel blush.

Weaknesses: Expensive; some products are potently fragranced.

The Josie Maran brand was founded by supermodel and former Maybelline spokesperson Josie Maran. Almost every Josie Maran product is centered on the ingredient argan oil, which the brand attributes many beneficial qualities—some of which are true, and some claims made stretch the facts a bit. According to the brand, this non-fragrant plant oil is said to do everything from reduce wrinkles to heal acne, while giving you younger-looking skin.

Argan oil does contain beneficial lipids and fatty acids for skin, as well as vitamin E and other antioxidants—but we should note that it isn't the only oil with such properties. Even more to the point, no single ingredient does it all for skin. It's just like your diet: if you eat only one type of food, you'd soon be malnourished. Skin is the body's largest organ, and it requires a variety of useful ingredients to look and function at its best.

Fortunately, the Josie Maran brand does include many beneficial ingredient’s in some of its best products, and does have some unique offerings to consider. It's worth pointing out also that although argan oil does have benefit for skin, it’s less beneficial to include it in products like eyeshadow and mascara. It does add a unique quality to some makeup, however, especially in a few of the brands lip formulas.

We should note that while the brand relies heavily on the natural theme in its marketing—and there isn’t anything wrong with that—it doesn’t talk about the beneficial ingredients used that aren’t so natural. There isn’t anything wrong with using naturally-derived ingredients, but it strikes us as disingenuous to not tout the benefits of synthetic ingredients such as silicones, preservatives, coloring agents and film formers that also appear in many of Josie Maran products.

As is the case with many brands that use predominantly natural ingredients, there are some fragrant oils to be wary of, as these can be problematic for any skin type (but especially so for those with sensitivity concerns). However, there are a few products here that are absolutely worth considering and unique—see our individual reviews on the brand for more details.

For more information about Josie Maran, call (855) 461-6512 or visit www.josiemarancosmetics.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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skin-like coverage

This is one of the most beautiful foundations, it matches my skin no matter the time of year seamlessly. Not sure why they rated it so poorly, I didn't observe any of the issues in her cons list. Though it is a lighter foundation than say HD, its perfect for people who want an even skin tone, and unnoticeable foundation. really lovely. IT can be drying, use spf/moisturizer underneath.

Reviewed by
amanda z.
Biased review?

I have acne prone skin with redness and this foundation is a god send! It covers any imperfections and makes my skin look flawless and it feels like I have nothing on my skin! I've found many of these reviews on this site to be quite biased....hmm

Reviewed by
Pleasantly Surprised

This is the only serum foundation that works for my excessive oily skin. Very pleased with this product.

Reviewed by
also surprised at poor review

I am mature and live in Florida so my face has dark areas, large pores in some places, and redness around the nose but the serum does a fine job of changing from the whitish color that it is when it goes on to match the nicest and most natural color of my skin. No heavy look, pores and redness less visible too. I use a touch of concealer, which blends nicely with the oil, to color any redness that remains and finish with a light powder to minimize the argan oil shine. Loving it for 6 months!

Reviewed by
Christina, L
Surprised at bad review

This undetectable serum gives me perfect skin!

Reviewed by
Scarlett A.
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