Tested on animals:No
Josie Maran's Coconut Watercolor Eye Shadow is a liquid formula that delivers standout shimmering color. Not everyone will find this kind of texture the easiest to apply or want this level of shine, but if you like the idea of rocking metallic shadow, it's worth a look!
First let's address the packaging and applicator. Coconut Watercolor Eye Shadow comes in a small glass bottle with a doe-foot applicator attached to the cap. You're instructed to shake the dual-phase formula before each use (otherwise it separates) and, quoting the packaging now, "Dab a little bit of shadow directly onto lids with applicator, and use like a fingerpaint to blend."
The tricky part about applying this liquid eyeshadow is that this kind of texture is difficult to control if you want strategic placement and a softened, blended look. It gets easier with practice, and using a brush to blend out the edges helps, but not everyone will be a fan of the extra work that a liquid eyeshadow necessitates. Blending the liquid consistency can also cause the color to sheer out, so you either have to do so sparingly or layer the product to build back up to results that convey rich pigmentation.
The tradeoff? Once you master application, the metallic shine delivers a pop of "notice me" color that resists fading, and comes in some gorgeous shades to accent eyes (we loved the champagne hued "Playa Del Pink"). We also love that the formula doesn't flake—zip, zero, nada. Those prone to eyeshadow creasing are likely to experience some of that by the end of the workday, but using an eyeshadow primer prior to application helps prevent the problem (we paired it with Urban Decay's Eyeshadow Primer Potion and it lasted well throughout the day).
As for the claims that the included coconut water + argan-infused pigments "give eyes a more youthful appearance and minimize the appearance of fine lines," that's a stretch (especially considering that argan is such a minor part of the formula). Ironically, as far as the "youthful appearance" claims go, the metallic finish actually draws more attention to wrinkles.
Despite the marketing claims, it isn't a hydrating formula. It is, on the other hand, fragrance-free which is a plus for all skin types, so kudos to Josie Maran for that.
If you take Coconut Watercolor Eye Shadow for what it is—a liquid metallic eyeshadow that delivers shine-to-the-max color—it's worth checking out. Just don't count on it to provide benefits that extend to the skincare realm and know that its application quirks may take some practice to master.
Note: This does contain a small amount of SD alcohol, but the amount present shouldn't be a problem—however, if you have very sensitive skin around the eyes (such as those with ocular rosacea or eczema), this is something to consider as a potential drawback.
- Delivers intensely metallic color to draw attention to eyes.
- Long-wearing formula isn't prone to flaking or fading.
- Attractive shades.
- Fragrance-free formula.
- Doesn't live up to its anti-aging/hydration claims.
- Not everyone will find this kind of texture easy to work with.