Biodynamic Beauty Serum (Discontinued)

by Jurlique International   Biodynamic
Price:
$75 - 1 fl. oz.
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Category:
Skin Care > Serums > Serums
Last Updated:
3/28/2013
Jar Packaging:
No
Tested On Animals:
Yes
Considering this serum’s price and the claims, you’d expect it to be brimming with state-of-the-art ingredients. It does contain some interesting ingredients, but in disappointingly low amounts. Plus, the “living energy” claims made for the plant ingredients in this product don’t improve the quality of the formulation. (They’re hokey because once a plant is harvested, prepared as a skin-care ingredient, preserved, and formulated into a product it retains little to none of the “energy” it had when it was rooted.) What you’re left with is a water- and slip agent–based serum that contains a lot of problematic daisy flower extract. Also known as tansy, daisy flower has a high risk of causing severe contact dermatitis (Source: www.naturaldatabase.com). And black elder flower certainly isn’t an anti-aging superstar, not any more than watching television is an aerobic activity.
A lightweight yet concentrated serum, made with the most efficacious natural actives to address the visible signs of aging skin. This emulsion contains a potent blend of biodynamic herbs and flowers from our farms. Rich in the living energy of organic Black Elder and Licorice, this serum helps fade discolorations and brightens skin for increased radiance. Beech Tree Buds, Hibiscus and Yeast help strengthen the skin - fine lines and wrinkles lessen with continued use for a smooth, youthful appearance.
Water, Glycerin, Sorbitol, Bellis Perennis (Daisy) Flower Extract, Hydroxypropyl Starch Phosphate, Olea Europaea (Olive) Fruit Oil, Coco-Glucoside, Coconut Alcohol, Chamomilla Recutita (Matricaria) Flower Extract, Rosa Gallica Flower Extract, Viola Odorata Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Sambucus Nigra Flower Extract, Fagus Sylvatica Bud Extract, Hydrolyzed Hibiscus Esulentus Extract, Faex, Olea Europaea (Olive) Leaf Extract, Viola Tricolor Extract, Althea Officinalis Root Extract, Algae Extract, Glucosamine HCI, Ascorbyl Glucoside, Ectoin, Urea, Totarol, Dextin, Ethylhexylglycerin, Sd Alcohol 40-A (Alcohol Denat.), Phenoxyethanol, Fragrance, Linalool, Citronellol, Limonene

Australian-bred Jurlique is supposed to be all about creating beauty from beauty, based on their view that life begets life and energy comes from energy. It's this New-Age-meets-back-to-basics school of thought that forms the core of Jurlique's claims for their expanded selection of products. The husband and wife founders claim to use a unique three-step extraction process said to capture the "life-force" of the plants they use, 95% of which are grown on their own farmland. Of course, if Jurlique's claims of preserving a plant's vital energy are true, it just makes many of the problematic ingredients they include in their products that much more irritating. What they don't mention is that although they can pay the utmost attention to farming in an eco-friendly manner that's in tune with nature's cycles, it doesn't change the fact that a plant's "life energy" is damaged the moment it is pulled, plucked, or cut from the soil that nurtures it. After all a dead plant is a dead plant, the same way in which any other living thing that has its source of life support cut off will die. And that's even before the plant material is processed to go into a product. We grant you that there are nutrients and antioxidants from which you can benefit, but the life energy is long gone by the time you get it on your face.

Along with all their talk of plant potency is the company's statement that they make the "purest" products on earth. (Well, there are a lot of other product lines out there making similar claims, and given that the exact formulas aren't available to the public, it's hard to know how to challenge this assertion.) Nonetheless, despite Jurlique's commitment to organic farming and specialized extraction techniques, which is praiseworthy, it doesn't excuse their overuse of natural ingredients that are nothing more than naturally irritating to skin.

We know that several of the plants in Jurlique products will attract those seeking natural ingredients, and indeed some of those ingredients have strong evidence of their potent antioxidant or anti-irritant properties (such as turmeric, grape, green tea, evening primrose oil, and rose hips oil). The flipside is that just as many of their ingredients also have a large amount of research showing that they are either skin irritants or are seriously problematic for skin. And despite their claims to the contrary, Jurlique products absolutely do contain fragrance. What do the owners of Jurlique think lavender oil and geranium oil are for? You can attribute any miracle to these ingredients you like, but they are skin irritants (largely due to their volatile fragrance chemicals), and there is no research showing them to have any balancing benefit for skin, regardless of the farming or extraction methods employed.

Furthermore, their formulas are astonishingly similar. Product after product contains the same oils and plant combinations, yet the claims and skin type recommendations vary widely. Many of the products are sold in tiny containers, so you may very well use them up in one or two weeks, before they have a chance to become contaminated; of course, that makes your yearly expenditure on skin care rather steep.

There is only one sunscreen in the line, and it contains synthetic sunscreen agents, rather than one of the two natural inorganic options, zinc oxide or titanium dioxide, which is surprising considering Jurlique's "natural" angle. Setting all that aside, if you are looking for natural, and you have a sizable budget to boot, Jurlique offers enough natural products to satisfy, but the options are extremely limited if you're at all concerned about preserving the health of your skin and not inducing an irritant response without a benefit (at least a proven benefit, as opposed to the folklore, alchemy-laden claims made for most Jurlique products).

For more information about Jurlique International, call (212) 752-1912 or visit www.jurlique.com.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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