Purely Bright Cleanser

by Jurlique International   Purely Bright
Price:
$25 - 3.4 fl. oz.
Poor Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Skin Care > Cleansers (including Cleansing Cloths) > Cleansers/Soaps
Last Updated:
3/21/2013
Jar Packaging:
No
Tested On Animals:
Yes

This cleanser is on the pricey side give its smaller-than-average size, and it contains some potentially drying, soap-like cleansing agents that aren't the best for most skin types. The "natural mineral exfoliants" referred to in the claims must mean pumice, a volcanic rock pulverized and used in this cleanser for its abrasive, scrub-like effect. Unfortunately, pumice can be too rough for skin, especially when combined with harsher cleansing agents and the fragrant plants this cleanser contains.

Nothing in this cleanser will minimize dark spots because the potentially effective ingredients it contains need to be left on skin in order to work—and you won't want to leave this cleanser on your skin any longer than necessary!

Bottom line: Even if you don't mind over-spending on facial cleanser, this products has more potential problems than benefits.

Pros:
  • Cleanses skin thoroughly, removes makeup.
Cons:
  • Contains potentially drying, soap-like cleansing agents.
  • Pumice is an overly-abrasive scrub ingredient.
  • Highly fragrant.
  • Cannot lighten dark spots.

This creamy cleanser features VitaBrightKx to help minimize the visible appearance of dark spots and discolorations and improve skin radiance. While natural mineral exfoliants help to gently remove makeup, surface dirt and impurities. Leaves skin looking brighter, smoother and with a more even complexion.

Water, Decyl Glucoside, Glycerin, Potassium Stearate, Potassium Myristate, Potassium Laurate, Potassium Palmitate, Lauryl Glucoside, Pumice, Salix Alba (Willow) Bark Extract, Vitis Vinifera (Grape) Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Rosa Gallica Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Viola Odorata (Sweet Violet) Extract, Viola Tricolor (Pansy) Extrct, Sambucus Nigra (Black Elder) Flower Extract, Calendula Officinalis Flower Extract, Hamamelis Virginiana (Witch Hazel) Extract, Prunella Vulgaris Leaf Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Anogeissus Leiocarpus Bark Extract, Citrus Unshiu Peel Extract, Sapindu Mukurossi Peel Extract, Ascorybl Glucoside, Coco-Glucoside, Glyceryl Oleate, Fragrance, Totarol, Totarol, Phenoxyethanol, Ethylhexylglycerin, SD Alcohol 40-A, Limonene, Linalool, Citronellol

Australian-bred Jurlique is supposed to be all about creating beauty from beauty, based on their view that life begets life and energy comes from energy. It's this New-Age-meets-back-to-basics school of thought that forms the core of Jurlique's claims for their expanded selection of products. The husband and wife founders claim to use a unique three-step extraction process said to capture the "life-force" of the plants they use, 95% of which are grown on their own farmland. Of course, if Jurlique's claims of preserving a plant's vital energy are true, it just makes many of the problematic ingredients they include in their products that much more irritating. What they don't mention is that although they can pay the utmost attention to farming in an eco-friendly manner that's in tune with nature's cycles, it doesn't change the fact that a plant's "life energy" is damaged the moment it is pulled, plucked, or cut from the soil that nurtures it. After all a dead plant is a dead plant, the same way in which any other living thing that has its source of life support cut off will die. And that's even before the plant material is processed to go into a product. We grant you that there are nutrients and antioxidants from which you can benefit, but the life energy is long gone by the time you get it on your face.

Along with all their talk of plant potency is the company's statement that they make the "purest" products on earth. (Well, there are a lot of other product lines out there making similar claims, and given that the exact formulas aren't available to the public, it's hard to know how to challenge this assertion.) Nonetheless, despite Jurlique's commitment to organic farming and specialized extraction techniques, which is praiseworthy, it doesn't excuse their overuse of natural ingredients that are nothing more than naturally irritating to skin.

We know that several of the plants in Jurlique products will attract those seeking natural ingredients, and indeed some of those ingredients have strong evidence of their potent antioxidant or anti-irritant properties (such as turmeric, grape, green tea, evening primrose oil, and rose hips oil). The flipside is that just as many of their ingredients also have a large amount of research showing that they are either skin irritants or are seriously problematic for skin. And despite their claims to the contrary, Jurlique products absolutely do contain fragrance. What do the owners of Jurlique think lavender oil and geranium oil are for? You can attribute any miracle to these ingredients you like, but they are skin irritants (largely due to their volatile fragrance chemicals), and there is no research showing them to have any balancing benefit for skin, regardless of the farming or extraction methods employed.

Furthermore, their formulas are astonishingly similar. Product after product contains the same oils and plant combinations, yet the claims and skin type recommendations vary widely. Many of the products are sold in tiny containers, so you may very well use them up in one or two weeks, before they have a chance to become contaminated; of course, that makes your yearly expenditure on skin care rather steep.

There is only one sunscreen in the line, and it contains synthetic sunscreen agents, rather than one of the two natural inorganic options, zinc oxide or titanium dioxide, which is surprising considering Jurlique's "natural" angle. Setting all that aside, if you are looking for natural, and you have a sizable budget to boot, Jurlique offers enough natural products to satisfy, but the options are extremely limited if you're at all concerned about preserving the health of your skin and not inducing an irritant response without a benefit (at least a proven benefit, as opposed to the folklore, alchemy-laden claims made for most Jurlique products).

For more information about Jurlique International, call (212) 752-1912 or visit www.jurlique.com.

Member Comments

Write A Review»

No members have written a review yet. Be the first!

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

585630-IIS2 v1.0.0.344 10/23/2014 1:56:47 AM
Skip to Top of Page
FREE Shipping on Everything   |   FREE Antioxidant Retinol Serum on $50+   |   5 FREE Samples

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.