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Kat Von D At-A-Glance

Strengths: Excellent eyeshadow palettes and trios; long-wearing cream and liquid lipstick; High Voltage Skin eyeshadow primer; truly lasting powder blushes and bronzers.

Weaknesses: Several pricey products; Tattoo and Dark Circle Eraser is disappointing; Lock-it Tattoo Foundation is average at best, and, unfortunately, is the only foundation option; Autograph Pencil is the only eyeliner pencil, and it’s not worth the money.

Celebrity makeup lines are nothing new—we’ve seen dozens of them over the years—but this one is a first in that it shocked us a bit. Kat Von D’s main claim to fame was her successful tattooing enterprise, and her role as a former reality TV show star. Now, she's a makeup entrepreneur, and a good one.

The line launched in 2007 with only two eyeshadow palettes, cream lipstick, and eyeliner, but since has expanded by adding several new products, including the High Voltage Skin eyeshadow primer and Everlasting Liquid Lipstick—both of which received our top rating. Also worth checking out are Sin-Full Mascara and Painted Love Lipstick. Just like most makeup lines, this is one to shop carefully; for every great product, there’s one that under performs or ends up being a waste of money.

Kat Von D’s line of makeup products is actually quite good for the most part, and far better than we were expecting. This is definitely a brand to consider assuming you’re OK with the prices and the knowledge that in most cases you can find similar and even better options available for far less. (We are not okay with doing expensive when less expensive can knock your socks off!)

All Kat Von D makeup products come packaged with the line’s signature images of roses and thorns (perhaps to reinforce Von D’s love of tattoo design), which definitely makes these products stand out among a sea of blandly packaged makeup containers.

For more information on this brand, go to: www.sephora.com/kat-von-d.

585631-IIS3 v1.0.0.394 5/24/2015 4:25:09 AM