Everlasting Blush

by Kat Von D  
Price:
$25 
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Category:
Makeup > Blushes > Powder Blush
Last Updated:
3/27/2014
Jar Packaging:
No
Tested On Animals:
No

Everlasting Blush sounds like the end of a fairytale, and it is; it even has a magical long-wearing performance to match (although the 24-hour wear claim is a bit of a stretch). This is a highly pigmented product, so a light dusting goes a long way. However, the color is buildable if more intensity is desired. The luxurious, finely milled texture applies evenly and is easy to blend onto the skin, lasting 8–10 hours before it starts to fade.

All the shades have shimmer, but none are overtly glittery. The range of colors offers flattering options for very light to dark skin tones, including Nude Peach, Bellisima, and Cool Rose, which are neutral enough to work for most skin tones. This powder blush is fragrance-free.

Pros:
  • Silky, finely milled texture.
  • Long-wearing.
  • Applies evenly and is buildable.
  • Shade options are workable for very light to dark skin tones.
  • Fragrance-free.
Cons:
  • Pricey.

Celebrity makeup lines are nothing new—we’ve seen dozens of them over the years—but this one is a first in that it shocked us a bit, and we are not easily shocked. Kat Von D’s claim to fame is her successful tattooing enterprise, and her role as a former reality TV show star—she also was once engaged to Sandra Bullock’s ex-husband. (You just can’t make this kind of stuff up.) Despite the ups and downs of her back-story, Kat Von D is now a makeup entrepreneur, and a good one.

The line launched in 2007 with only two eyeshadow palettes, cream lipstick, and eyeliner, but since has expanded by adding several new products, including the High Voltage Skin eyeshadow primer and Everlasting Love Liquid Lipstick—both of which received our top rating. Also worth checking out are Sin-Full Mascara and Painted Love Lipstick. Just like most makeup lines, this is one to shop carefully; for every great product, there’s one that underperforms or ends up being a waste of money.

Kat Von D’s line of makeup products is actually quite good for the most part, and far better than we were expecting. This is definitely a brand to consider assuming you’re OK with the prices and the knowledge that in most cases you can find similar and even better options available for far less. (We are not okay with doing expensive when less expensive can knock your socks off!)

All Kat Von D makeup products come packaged with the line’s signature images of roses and thorns (perhaps to reinforce Von D’s love of tattoo design), which definitely makes these products stand out among a sea of blandly packaged makeup containers.

For more information on this brand, go to: www.sephora.com/kat-von-d.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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