Immortal Lash 24 Hour Mascara

by Kat Von D  
Price:
$20 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
4/29/2014
Jar Packaging:
No
Tested On Animals:
No

Kat von D's Immortal Lash 24 Hour Mascara promises a full day's worth of wear, but it must be said: You shouldn't wear any makeup product for a full 24 hours (sleeping in makeup isn't pretty as it can cause irritation and puffy eyes)! Otherwise, this is a good choice if you want a mascara that provides fuller-looking lashes.

The cleverly designed brush on Immortal Lash is supposed to resemble the thorny stem of a rose, and while that's mainly flowery marketing language (pun intended), it does make for good application. The pointed rubble bristles at the base of the wand deposit plenty of mascara onto upper lashes, while the spiked rubber ball at the top of the wand makes coating lower lashes a breeze (instead of downward strokes, you simply move the brush back and forth).

This formula is quite thick, which can lead to clumping on about the third or fourth coat, though this can easily be brushed out. This doesn't separate lashes, but it does add good length, thickness, and some curl for a dramatic look.

Immortal Lash wears well throughout a standard work day with no smudging, flaking, or fading. It also comes off very easily with a water-soluble cleanser.

Pros:
  • Wand design makes for easy mascara application to upper and lower lashes.
  • Adds length, thickness, and some curl to lashes.
  • Doesn't smudge, flake, or fade.
Cons:
  • Formula can clump after a couple of coats, requiring extra work to smooth out.

Celebrity makeup lines are nothing new—we’ve seen dozens of them over the years—but this one is a first in that it shocked us a bit, and we are not easily shocked. Kat Von D’s claim to fame is her successful tattooing enterprise, and her role as a former reality TV show star—she also was once engaged to Sandra Bullock’s ex-husband. (You just can’t make this kind of stuff up.) Despite the ups and downs of her back-story, Kat Von D is now a makeup entrepreneur, and a good one.

The line launched in 2007 with only two eyeshadow palettes, cream lipstick, and eyeliner, but since has expanded by adding several new products, including the High Voltage Skin eyeshadow primer and Everlasting Love Liquid Lipstick—both of which received our top rating. Also worth checking out are Sin-Full Mascara and Painted Love Lipstick. Just like most makeup lines, this is one to shop carefully; for every great product, there’s one that underperforms or ends up being a waste of money.

Kat Von D’s line of makeup products is actually quite good for the most part, and far better than we were expecting. This is definitely a brand to consider assuming you’re OK with the prices and the knowledge that in most cases you can find similar and even better options available for far less. (We are not okay with doing expensive when less expensive can knock your socks off!)

All Kat Von D makeup products come packaged with the line’s signature images of roses and thorns (perhaps to reinforce Von D’s love of tattoo design), which definitely makes these products stand out among a sea of blandly packaged makeup containers.

For more information on this brand, go to: www.sephora.com/kat-von-d.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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