Shade Shifter Eyeshadow

by Kat Von D  
Price:
$16 
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Category:
Makeup > Eyeshadows > Powder Eyeshadow
Last Updated:
1/11/2013
Jar Packaging:
No
Tested On Animals:
No

Although these eyeshadow singles have an enviably smooth texture and provide excellent coverage, they're as gimmicky and as difficult to wear as LYCRA® pants. Depending on the light in the room, the green Shade Shifter Eyeshadow might appear red, or even a muddied gray-orange, and the other shades are just as tricky. This ends up being a first amongst eyeshadows: You apply the color and go the rest of the day not knowing what others see, as it keeps changing based on how your eyes are lit.

These eyeshadows can be applied wet or dry, but they're intended to be "foiled" (applied wet, with the provided sponge), which supposedly "activates" the shadows to change colors. In reality, wet application only intensifies the color deposit (as expected), making the unattractive color changes that much more noticeable. No, thank you!

Pros:
  • Silky-smooth texture blends well.
  • Provides good coverage and color payoff.
Cons:
  • Difficult to coordinate with other eyeshadows.
  • Shifts to an unattractive range of colors in different lighting.
  • Gimmicky despite its unique twist.
  • Pricey.

Celebrity makeup lines are nothing new—we’ve seen dozens of them over the years—but this one is a first in that it shocked us a bit, and we are not easily shocked. Kat Von D’s claim to fame is her successful tattooing enterprise, and her role as a former reality TV show star—she also was once engaged to Sandra Bullock’s ex-husband. (You just can’t make this kind of stuff up.) Despite the ups and downs of her back-story, Kat Von D is now a makeup entrepreneur, and a good one.

The line launched in 2007 with only two eyeshadow palettes, cream lipstick, and eyeliner, but since has expanded by adding several new products, including the High Voltage Skin eyeshadow primer and Everlasting Love Liquid Lipstick—both of which received our top rating. Also worth checking out are Sin-Full Mascara and Painted Love Lipstick. Just like most makeup lines, this is one to shop carefully; for every great product, there’s one that underperforms or ends up being a waste of money.

Kat Von D’s line of makeup products is actually quite good for the most part, and far better than we were expecting. This is definitely a brand to consider assuming you’re OK with the prices and the knowledge that in most cases you can find similar and even better options available for far less. (We are not okay with doing expensive when less expensive can knock your socks off!)

All Kat Von D makeup products come packaged with the line’s signature images of roses and thorns (perhaps to reinforce Von D’s love of tattoo design), which definitely makes these products stand out among a sea of blandly packaged makeup containers.

For more information on this brand, go to: www.sephora.com/kat-von-d.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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