Sin-Full Mascara

by Kat Von D  
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Makeup > Mascaras (regular) > Regular Mascara
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If you like getting too much of a good thing all at once, this mascara is definitely for you. Within a few quick strokes this mascara defines lashes and leaves them with noticeable volume—it even holds a curl. Well done, Kat Von D!

The full brush easily sweeps through lashes, layering well without clumping. Once this mascara sets, it wears all day without smudging or flaking. If you're going to over-spend on mascara, you want one that performs as well as this one!

  • Defines lashes, and leaves them with noticeable volume.
  • Promotes and holds curl.
  • Full brush is surprisingly easy to use.
  • Doesn't smudge or flake once dry.
  • Pricey.

Celebrity makeup lines are nothing new—we’ve seen dozens of them over the years—but this one is a first in that it shocked us a bit, and we are not easily shocked. Kat Von D’s claim to fame is her successful tattooing enterprise, and her role as a former reality TV show star—she also was once engaged to Sandra Bullock’s ex-husband. (You just can’t make this kind of stuff up.) Despite the ups and downs of her back-story, Kat Von D is now a makeup entrepreneur, and a good one.

The line launched in 2007 with only two eyeshadow palettes, cream lipstick, and eyeliner, but since has expanded by adding several new products, including the High Voltage Skin eyeshadow primer and Everlasting Love Liquid Lipstick—both of which received our top rating. Also worth checking out are Sin-Full Mascara and Painted Love Lipstick. Just like most makeup lines, this is one to shop carefully; for every great product, there’s one that underperforms or ends up being a waste of money.

Kat Von D’s line of makeup products is actually quite good for the most part, and far better than we were expecting. This is definitely a brand to consider assuming you’re OK with the prices and the knowledge that in most cases you can find similar and even better options available for far less. (We are not okay with doing expensive when less expensive can knock your socks off!)

All Kat Von D makeup products come packaged with the line’s signature images of roses and thorns (perhaps to reinforce Von D’s love of tattoo design), which definitely makes these products stand out among a sea of blandly packaged makeup containers.

For more information on this brand, go to:

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Jess
    Reviewed on Thursday, August 21, 2014
    • Recommend
      4 / 4
    • Results
      3 / 4
    • Value
      3 / 4
    Great "light" mascara
    • My lashes are very long,not thick, fine but blonde so you can't see them at all. So,found this to be a great quick mascara,just to darken the light lashes without having to be especially careful of too much going on too quickly and having clumps to "comb" out.Also a great daytime look ( esp. being 52 ), so that eyes "pop" are defined,but just make you look more awake,not overly made up.Think the nice fat long brush that comes with this might have something to do with it.Also feels very light.

  2. RachelC
    Reviewed on Thursday, March 07, 2013
    • Results
      4 / 4
    • Value
      3 / 4
    • Recommend
      4 / 4
    • This one really works well for me. You definitely do get a lot on the brush, so I find it helps to wipe the excess off . I have quite fine eyelashes with some natural curl, so I can't really comment on the mascara's ability to curl lashes. I do find it lasts quite well.

  3. Anonymous
    Reviewed on Saturday, January 19, 2013
    • Recommend
      1 / 4
    • Results
      1 / 4
    • Value
      1 / 4
    worst mascara i've EVER used
    • Flaked everywhere -- hated it. SOOOOO disappointed. :-(

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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