Kevyn Aucoin was arguably one of the most iconic makeup artists of the 20th century. A self-trained, highly sought celebrity makeup artist and best-selling author, his work appeared regularly in countless fashion magazines, as well as his monthly column in Allure. Not surprisingly, his work has influenced countless makeup artists and YouTube beauty vloggers—whether they know it or not—and at the time of his passing in 2002, he had just launched a small range of products under the Kevyn Aucoin brand. Although Aucoin left us far too soon, at least his products serve to compliment his lasting legacy.
Today, the Kevyn Aucoin brand continues with his motto that anyone should be able to experiment with makeup and feel beautiful while doing so. The brand's range of unique products reflects the emphasis on makeup’s role in our lives as more than just utilitarian—it should be enjoyable, accessible, fun, and the outcome always rewarding. The approach is enhancing one’s self-esteem rather than using makeup to cover up what you or others might perceive as unattractive.
Thus, the products themselves are something of an experience to use—from their packaging (beautiful) to their focus on perfecting skin and mix of basic to bold color options. This line isn’t for those who think of makeup as a chore!
The price points are higher, to be sure, but there are also quite a few exceptional and unique standouts that allow this brand to nicely distinguish itself in a sea of makeup artist-fronted lines. There are some shortfalls here and there, but overall, it is a range that is well worth experimenting with should you happen upon a Kevyn Aucoin counter at your local Nordstrom or Neiman Marcus. (Note: Kevyn Aucoin is sold online at a number of beauty sites, from Sephora to Beautylish.)
For Beautypedia, we have chosen some of what we feel are Aucoin’s best products along with those that are OK, but for one reason or another may not be worth the expense.
For more information on Kevyn Aucoin products, visit http://kevynaucoin.com or send them a tweet at @kevyn_aucoin.