There are few words suitable for print that can be used to honestly describe what a poorly formulated, inadequate, and absolutely pathetic water-based serum this is. Calling this an “awesome discovery” for skin is marketing hubris. For the money, you should know up front that the core ingredients in this product are extremely common and mundane. In fact, several L’Oreal products offer similar formulations. However, L’Oreal’s status as a mass market brand means they’d never charge this much money for anything, even when almost identical to its expensive counterpart.
Because this is a premium product (in price and claims only), Lancome had to devise a story to convince consumers that it’s worth the splurge. This time the fabled Extrait de Vie (extracts of life) is said to be made super potent because Lancome combines marine ingredients from bodies of water with different temperatures (as in hot and cold). There is no published research anywhere proving these sea extracts (listed as algae and various ferments, the same ingredients that show up in Biotherm products, another L’Oreal-owned company) are capable of prolonging the life of skin cells. Even if they did, merely allowing skin cells to live longer doesn’t mean that skin gets firmer or that wrinkles diminish. If the skin cells are damaged (such as from sun exposure) they’ll still be damaged, it’s just that they’ll hang on longer before dying out—and how is that helpful or healthy for skin? It isn’t, and it’s one of many reasons why this serum is a complete waste of time and money.
It started in the Lancome Laboratories with the urge to achieve “skin rebirth.” Then came an awesome discovery: Sucre Vital, a magical nutrient that fuels life in a hostile undersea world. Recreated by Lancome scientists, this fuel and five other life-sustaining ingredients form Extrait de Vie, a powerful concentrate that provides the skin with virtually everything it needs to thrive. Now the discovery accelerates even further. Enriched with Extrait Extreme, two phenomenal marine extracts from extreme environments – the boiling California undersea and the glacial Arctic Ocean – this rare complex prolongs the life of skin cells. As if infused with a new breath of life, skin recovers ideal hydration and firmness, looking smooth and vibrant.
Water, Glycerin, Isohexadecane, Cyclohexasiloxane, Dimethicone, Methylsilanol/Silicate Crosspolymer, Titanium Dioxide, Mica, Cyclodextrin, Sodium Polyacrylate, Hydroxyethylpiperazine Ethane Sulfonic Acid, Adenosine, Thermus Thermophillus Ferment, Yeast Extract, PEG-10 Dimethicone, Algae Extract, Dimethicone/PEG-10/15 Crosspolymer, Limonene, Mannitol, Propylene Carbonate, Propylene Glycol, Chondrus Crispus (Carrageenan) Extract, Acrylates Copolymer, Geraniol, Disteardimonium Hectorite, Disodium Edta, Rosa Gallica Flower Extract, Disodium Succinate, Butylphenyl Methylpropional, Citronellol, Alteromonas Ferment Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Phenoxyethanol, Chlorphenesin, Methylparaben, Fragrance
French flair, free gifts with purchase, constant magazine ads, and attractive packaging impel women to seek out the Lancome counter. Once you're there, though, unless you're captured by the enticing claims, the skin-care products are resoundingly dull, and we mean really, really dull (the makeup is a different story). With new research and developments in skin care many cosmetics companies typically improve their formulas, even if just in a small way. That’s not the case with Lancome, which tends to raise their prices while producing lackluster, ordinary formulas with little benefit for skin.
Even more shocking is that their most expensive skin-care items tend to be the most disappointing, usually for what they lack rather than for what they contain. It's startling to realize that their priciest moisturizer is remarkably similar to dozens of other Lancome creams priced more reasonably (but still too high when you consider what you're getting for the money). It seems that all it takes to justify the excessive prices is a good story based around a rare ingredient and claims of delivering a younger look. What a shame so many consumers are taken in by this kind of marketing mumbo jumbo.
L'Oreal-owned Lancome, along with L'Oreal's own skin-care products sold at the drugstore, has fallen well behind their competition. For all their lofty claims and beautiful models, many other companies leave them in the dust. Most of the Lauder companies (Clinique, Estee Lauder), along with Dove, and Olay have skin-care formularies that consistently outperform those of Lancome and L'Oreal in terms of what substantiated research has shown is necessary to have healthy, more wrinkle- and age-resistant skin. Lancome claims to understand women, and they certainly know how to entice them with pretty packaging and scientific-sounding claims. It would be far better if they had an intimate understanding of what it really takes for skin to look its best and function optimally.
The biggest improvement Lancome has made is that almost all of their sunscreens now include the right UVA-protecting ingredients. Who knows why it took them so long to get this straightened out (L'Oreal is no stranger to this issue, as they have developed and patented new UVA filters throughout the years), but it is now easier than ever to find a reliable sunscreen from Lancome. Given their prominence and presence in department stores around the world, Lancome isn't easy to ignore. My suggestion is to look beyond most of the skin care and focus on what they do best: makeup (especially foundations and mascaras).
Note: Unless mentioned otherwise, all Lancome products contain fragrance.
For more information about Lancome, owned by L'Oreal, call (800) 526-2663 or visit www.lancome.com.
L'Oreal-owned Lancome is a stellar, French-bred collection of makeup that remains the best reason to shop this line. Because most of Lancome's skin-care products have problematic elements (be it jar packaging, insufficient sun protection, or dated formulas), it is a relief to find that, for the most part, the colorful side of their business has more than its share of innovative products. We enjoyed the fact that no matter where we shopped, Lancome's counter personnel were friendly, knowledgeable, and helpful. There's a lot to keep track of, and Lancome deserves credit for keeping their salespeople so well informed.
If you're looking for a force to reckon with for foundations, Lancome is a must-see. They continue to offer some of the most elegant, silky formulas anywhere and in a color range that is overwhelmingly neutral, whether your skin is porcelain or ebony. The only troubling aspect is that most of Lancome's foundations with sunscreen do not contain adequate UVA protection or the SPF rating is too low. Lancome obviously knows about the risks with these issues (after all, they market ecamsule, their version of the UVA-protecting ingredient Mexoryl SX, and brag about its UVA range). And considering that, we are not recommending as many of their foundations as we have in previous editions of this book. Beyond this major gripe, you will discover that Lancome has a well-deserved reputation for their fantastic mascaras, and that their latest powders and eyeshadows apply with a silkiness that makes them gratifying to work with. The rest of the makeup encompasses many valid choices, but before you commit to Lancome, consider the similar options available for less from sister companies L'Oreal and Maybelline New York. Striking a balance among the best of each of these lines will give you first-class makeup that beautifies without breaking the bank.
Note: Lancome is categorized as a brand that tests on animals because its products are sold in China. Although Lancome does not conduct animal testing for its products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brands state that they don’t test on animals “unless required by law.” Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.