Lift & Firm Intense Moisture Ultra Firming Day Creme

by Lise Watier Skin Care  Lift & Firm
$56 - 1.7 fl. oz.
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Skin Care > Moisturizers (Daytime and Nighttime) > Moisturizer without Sunscreen
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The long list of claims for this moisturizer makes it seem like it’s a face-lift in a bottle. Don’t believe it for a second. If Lise Watier were telling the truth, then that would mean that almost every other standard moisturizer for normal to dry skin would also be able to lift, sculpt, and firm aging skin. The company’s Youth Profiler Peptide Complex sounds impressive, but the sole peptide in this product isn’t unique to this brand and is definitely not capable of mimicking “youth hormones.” We often come across anti-aging products whose ingredient lists are completely out of sync with their claims, but this one almost takes the cake. This works well as a moisturizer for dry skin, but your skin won’t be noticeably firmer, more taut, or lifted after just four weeks of use—and the price is outrageous for what you get, which is just an okay moisturizer for dry skin. By the way, about the claims, if this were the ultimate product that Watier makes it out to be, then what are all the other anti-aging products this line sells for, and for more money? Even Watier doesn’t believe their own claims.

Using the latest findings in cosmetology research, Lise Watier has developed the exclusive Youth Profiler Peptide Complex: a truly intelligent active that mimics the action of DHEA, also known as the youth hormone. Thanks to this unique complex and highly efficient emollients, this skin care provides intense and long lasting hydration to dry and very dry skin. It also offers complete lifting ant-age action by stimulating the skin’s self-defense mechanisms against internal and external causes of aging, With its ultra-remodeling effect, it helps strengthen skin’s support network for redensified skin and reshaped contours. In just 4 weeks, skin is firmer, taut, like ‘lifted’. Contours are more defined, revealing a new youthful appearance.

Water, Glycerin, Caprylic/Capric Triglyceride, Octyldodecyl Myristate, Cetyl Alcohol, Polysorbate 60, Prunus Armeniaca (Apricot) Kernel Oil, Butyrospermum Parkii (Shea Butter) Extract, Cetearyl Ethylhexanoate, Squalane, Cyclopentasiloxane, Sorbitan Stearate, Vitis Vinifera (Grape) Seed Oil, Dimethicone, Palmitoyl Tetrapeptide-7, Juglans Regia (Walnut) Seed Extract, Retinyl Acetate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Xanthan Gum, Dimethiconol, Steareth-20, Caprylyl Glycol, Hexylene Glycol, Sodium Hydroxide, Fragrance, Phenoxyethanol, Chlorhexadine Digluconate, Potassium Sorbate, BHT, Butylphenyl Methylpropional, Geraniol, Hexyl Cinnamal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Limonene, Linalool

If you're not a Canadian cosmetics consumer you likely have no idea who Lise Watier is. We had no idea, either, despite having seen their products in drugstores and select department stores throughout Canada. Reader interest in this cosmetics line (only the skin care is reviewed on Beautypedia; the brand sells makeup, too) is what prompted us to finally stop and pay attention. Regrettably, this isn't a garden of roses; Lise Watier is a rather dull line with few positives and definitely nothing novel or exciting. In fact, this line's shortcomings are glaringly apparent.

The name and personality behind the line, Lise Watier, is definitely the most interesting facet of these products. Watier began her career in the 1960s by hosting Canadian television shows aimed at women. As she became more popular and recognized for her outspoken nature (and some would say feminist viewpoint), women started writing to her for advice on a wide variety of topics. Her desire to help women find their uniqueness led to her opening a namesake institute that offered women lessons on personal growth … and makeup. It was pop psychology mixed with pops of color. Now that's a unique way to begin a cosmetics line!

Without question, personal growth and personal appearance are linked together by self-esteem, and Watier enhanced this with personal style and makeup application. Given the success of her institute, it wasn't long before Watier launched her own makeup products, along with a message that coincided with the times, and that still resonates today—beauty without rules or limitations. Watier's Montreal-based business continues to thrive in Canada, and the line has expanded beyond color to offer a range of skin-care and fragrance products.

If you're looking to support Watier and her "movement," she offers some viable skin-care products, including some good cleansers, sunscreens, and moisturizers. What's troublesome is twofold: First, the claims for many of the products make false promises that relate more to fantasy than to personal growth (it's one thing to encourage self-confidence in a woman; it's another to send her down a rose garden path that's lined with bogus information and deceptive twists and turns). Second, there are also several omissions that make is impossible to assemble a complete skin-care routine. For example, you won't find gentle exfoliants, there are no products to lighten skin discolorations, and if you're dealing with acne or you need soothing products for rosacea, you're out of luck. 

For more information about Lise Watier, call 1-800-592-8437, email at, or visit or the US website: Note: All prices for Lise Watier products are in Canadian dollars.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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