Intensive Nourishing Treatment Mask

Price:
$24 - 1.6 fl. oz.
Average Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Skin Care > Facial Masks > Moisturizing/Firming Masks
Last Updated:
8/28/2013
Jar Packaging:
No
Tested On Animals:
No

This talc-based emollient moisturizing mask had promise for those with normal to dry skin. The plant oils and shea butter this contains are soothing and hydrating for skin, but what would've otherwise been a very good mask does skin wrong with the inclusion of comfrey and synthetic fragrances. That isn't nourishing, it's irritating and the irritation these ingredients can cause makes it a problem for all skin types. By no means is this a good option for sensitive skin!

Pros:
  • Contains good plant oils and emollients for dry skin.
Cons:
  • Contains too much fragrance which is especially a problem for sensitive skin.
  • Comfrey root extract poses a risk of irritation.

This creamy mask hydrates and soothes parched, stressed and sensitive skin. It contains West African shea and borage seed oil to enhance the skin’s natural barrier and comfrey to calm, while the uplifting fragrance of rose-scented geranium helps refresh your senses.

Aqua (Water), Talc, Cetearyl Alcohol, Borago Officinalis (Borage) Seed Oil, Vitellaria Paradoxa (Shea Butter), Glycerin, PEG-20 Stearate, Prunus Armeniaca (Apricot) Kernel Oil, Panthenol, Propylene Glycol, Symphytum Officinale (Comfrey) Root Extract, Phenoxyethanol, Methylparaben, Butylparaben, Ethylparaben, Parfum (Fragrance), Propylparaben, Geraniol, Citronellol.

Liz Earle began her United Kingdom-based cosmetics company in 1995 with her name affixed to the label, Liz Earle Naturally Active Skin Care. Originally located on the Isle of Wright, the company their products were inspired by the natural foliage of this part of the world’s rainy, cold environs.

A prolific writer of more than 30 beauty books along with a background as a beauty journalist and broadcaster, Earle became a diehard believer in all things natural. One of her books even suggests you can beat cellulite with scrubs, creams, and massage oils. We wouldn’t bet on it any more than the allure of all natural holds the answer to having beautiful skin, but even Earle’s products don’t follow that philosophy wholeheartedly as they are not all natural in the least. In fact, you could say they are about as natural as polyester. Labeling the line “naturally active” is a clever play on words; it makes you think the products are natural without really saying they are.

After 15 years of being one of the biggest independent UK-based personal care companies Liz Earle was bought by Avon in 2010. That has certainly changed the face of the company! It’s interesting to point out that despite Avon’s home consultant business model, Liz Earle stopped the home consulting side of their business shortly after joining the fold at Avon.

Business decisions aside, the products are what matter and what’s inside those products matters most. We were first struck by the line’s lack of sunscreens. The company’s convoluted explanation for this is how the weather in the UK doesn’t warrant it (though we’re not sure how that factors into the brand’s U.S. distribution) and also because synthetic sunscreens are bad for skin. None of that is true. Daylight (as in UV light, which is present whether the sun is shining or not) in any amount causes immediate and long-term skin damage. Only a few minutes of unprotected sun exposure a day causes premature aging, though you won’t see these effects until years later. Numerous studies have shown how regular use of sunscreen with all types of active ingredients, including synthetic and mineral, makes skin look significantly younger, longer—and reduces risk of skin cancer.

The company does say mineral sunscreen ingredients are good yet that only shows up in their Daily Eye Repair with an SPF 10 (SPF 15 is considered the minimum by medical and regulatory boards around the world) and it appears this product is only be sold in the U.K. There is no explanation why there aren’t other mineral-based sunscreens in the line.

Although we find the lack of sunscreens a sign of bad (or at least shortsighted) skin care, we are also highly skeptical of skin-care companies that sell bust and neck treatments. Earle’s Superskin Bust & Neck Treatment claims the natural ingredients it contains can plump skin around the bust. Again don’t count on it, but we admit the application description will arouse something! Ironically, the description for the product explains how sun exposure ages skin, but then we’re going back to the lack of sun protection in the line. Now that’s contradictory! Regardless skin on the neck, chest, and face benefit from the same state-of-the-art ingredients and there is not a shred of unbiased research to the contrary.

Despite the reservations mentioned above, there are some interesting formulations in Earle’s line with great price points. But even the better formulas suffer from too much fragrance, dubious and overblown claims, and prevalent use of irritating plant extracts. Oddly enough, the fragrance-free formulations in this product line have some of the more ordinary formulations when it comes to antioxidants or soothing emollients—two categories of ingredients those with sensitive skin really need.

In short, Liz Earle Naturally Active Skin Care is nothing to get all that excited about, whether you’re a fan of natural ingredients or simply want skin care from the U.K.

For more information about Liz Earle, visit www.lizearle.com or call 1-800-515-5911.

Member Comments

Write A Review»

No members have written a review yet. Be the first!

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

585631-IIS3 v1.0.0.351 11/24/2014 3:44:42 PM
Skip to Top of Page
15% Off Resist Anti-Aging   |   FREE Shipping on $50+   |   5 FREE Samples

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.